Engineering Manager, Marketing Technology

Overview

REI Co-op is united around discovering, building and celebrating better ways of working in this world, all so that folks can find and pursue a love of the outdoors. When you work for the co-op, you do your best work with the support to live your best life. And you play a part in shaping the future of the outdoors, for people and our planet.

REI is seeking an Engineering Manager for our Marketing Technology team. The ideal candidate will excel at work in an agile, highly collaborative environment, partner with stakeholders and collaborate with product management partners to define, deliver, and evolve technology solutions across Content Supply Chain, AdTech, and SEO capabilities while leading a team of highly skilled engineers.

This role plays a key part in enabling REI's marketing and digital experience strategy by delivering scalable, reliable technology solutions that improve content operations, advertising effectiveness, and search visibility. The successful candidate will provide strong technical and organizational leadership, helping the team modernize platforms, streamline processes, adopt AI-assisted ways of working, and accelerate the delivery of innovative solutions that drive business outcomes.

Responsibilities and Qualifications

Leading the Way (team leadership, coaching and development responsibilities for this "manager of staff")

• Identifies and communicates key responsibilities and practices to ensure the organization promotes a successful attitude, confidence in leadership, and teamwork to achieve business results.
• Supports the implementation of company programs, procedures, methods, and practices to promote REI key messages.
• Challenges and inspires employees to achieve business results.
• Ensures employees adhere to legal and operational compliance requirements.
• Oversees training and development of employees directly and indirectly managed and makes effective staffing decisions.
• Conducts and ensures the completion of performance reviews.
• Provides coaching, direction, and leadership support to employees to achieve department, company, and customer results.
• Establishes and maintains visibility within the department.
• Monitors operational statistics, reports trends, variances, and issues, and takes appropriate action.

Your Planning & Navigating Requirements (the plans the job is responsible for creating and executing, and how the job ensures they are implemented)

• Has familiarity with technologies used by the team, including modern web application technologies, APIs and event-driven architectures, cloud platforms (AWS, GCP), source control platforms (e.g., GitHub), CI/CD pipelines, observability platforms, and AI-enabled engineering productivity tools.

• Has familiarity with one or more Marketing Technology domains, including:

• Content Supply Chain platforms, including Digital Asset Management (DAM), Media Asset Management (MAM), content operations, and studio workflow systems.

• AdTech platforms and capabilities, including audience activation, campaign measurement, advertising technology integrations, and Retail Media Network (RMN) solutions.

• SEO technologies and practices, including metadata management, structured content, content discoverability, search optimization, analytics, and related tooling.

• Able to use business knowledge to guide team technical decisions.

• Strong analytical, problem solving and process improvement skills.

• Evaluates existing applications to determine technical changes.

• Sets and implements procedures related to quality standards.

• Loves to provide hands-on guidance to team members.

• Collaborates with performing teams to deliver new capabilities in business applications and/or remediate issues.

• Receives assignments in the form of objectives and determines how to use resources to meet schedules and goals.

• Provides guidance to subordinates within the latitude of established company policies.

• Ability to analyze workflow: delegate projects to team members to meet department goals.

• Works with product, quality, program, tech ops and engineering to deliver value rapidly.

• Serves as a liaison to senior management reporting on the status of current WIP, identifying obstacles with associated impacts, proactively recommending solutions.

• Experience managing others as direct reports and responsible for coaching their career development and performance.

• Manages team in support of departmental objectives.

• Seeks feedback from others to encourage collaboration.

• Helps to build consensus and morale.

Required Skills & Experience

• Bachelor's degree in computer science or business administration, or equivalent training and experience.
• 2+ years supervisory experience in the information technology field and the ability to direct technical work teams.
• 5+ years experience in information technology, including leading teams in systems analysis or software engineering.
• 5+ years experience in software development.
• 5+ years experience planning, organizing and directing systems development projects.
• Experience developing long-term technology strategies.
• Experience managing multiple project teams.
• Experience developing team-level plans and contributing to annual budgets.
• Experience supporting one or more Marketing Technology domains, including Content Supply Chain, AdTech, Retail Media, SEO, digital marketing, content operations, or related platforms.
• Knowledge of methodologies, standards, procedures and organization that contribute to the development and deployment of technology solutions.
• Skills in resource management, project prioritization, problem solving, issue management and negotiation, and mediation.
• Strong organizational skills and ability to handle multiple tasks and respond quickly to critical issues.
• Systems analysis and design skills.
• Knowledge of business principles from multiple disciplines and ability to apply those principles.
• Ability to manage customer and vendor relationships.
• Ability to work collaboratively and across divisions.
• Builds capacity of individuals and teams through effective employee development, involvement, communication, and supervision efforts.
• Creates a strong, mutually supportive work spirit and culture where people can do their best.
• Establishes trust and inspires others.
• Makes effective organization and people decisions in a manner consistent with REI's values and ethics.
• Delivers on commitments and holds others to same.
• Champions the organization and advocates solutions in the overall Company's best interest.
• Uses business knowledge, innovative thinking, and sound judgment in the solution of problems or the pursuit of business opportunities.
• Consolidates information from various sources including feedback from others to reach sound decisions.
• Considers the ultimate impact of decisions and actions on internal and external customers.
• Fosters change in company direction.
• Effectively plans and executes changes.

Preferred Qualifications

• Experience developing long-term technology strategies.
• Experience developing team-level plans and contributing to annual budgets.
• Experience evaluating and adopting AI-enabled software development practices, automation capabilities, or AI-driven business solutions.
• Experience developing and executing technology modernization strategies and platform roadmaps.
• Ability to negotiate contracts and agreements with vendors and service providers in the information technology business.

Closing

At REI, we believe the outdoors is for all. We are committed to becoming a fully inclusive, anti-racist, multicultural organization. We know that there's strength in our diversity - that each employee brings unique skills, experiences, and perspectives. Every day you are driving change, fostering a culture of respect, and knowing you're backed by benefits that support your whole life. To work towards this commitment and fulfill our brand promise of inspiring and enabling a life outside for everyone, we seek employees who demonstrate different ways of working, create a sense of belonging, and actively listen and learn.

Pay Transparency

We are committed to practices that promote pay equity and transparency. As required by applicable Pay Transparency laws, REI provides a range of compensation for roles that may be hired in locations under these requirements. Factors that may be used to determine your actual salary may include a wide array of factors, including: your specific skills and experience, geographic location or other relevant factors.

REI offers all regular employees a generous employee discount, access to health benefits, a retirement savings plan and accrued time off. Click here for a detailed overview of benefits plans by employee profile.

Pay Range

$144,000.00 - $244,800.00 per year