Enrollment Systems and CRM Manager

Position Details

Position Information

Posting Number S391P Posting Summary Job Title Enrollment Systems and CRM Manager Type of Employment Full Time Bargaining Unit Management FLSA Exempt Salary Range Manager Grade 180 Position Classification Department California Enrollment Management Benefits

Non-Represented Summary of Benefits Link

Posting Text

Job Summary / Basic Function

The Enrollment Systems and CRM Manager works closely with enrollment marketing and admissions colleagues in the Division of Strategic Enrollment Management to coordinate, manage, and act as a power-user for the technology used for recruitment, admissions, and email marketing. The functions of the role include Slate CRM development, automation, report writing, import creation, list creation, and support and troubleshooting.

Reporting to the Director of Admissions Operations, the Enrollment Systems and CRM Manager serves a critical role in supporting a data-driven, analytical, well-governed infrastructure for student recruitment, engagement, onboarding, and success at PennWest.

Systems Management

• Perform CRM administration including record-level updates, merges, general user maintenance, troubleshooting, data loading, report creation and maintenance.
• Assist with content creation, maintenance, development, and testing of Slate and other technology.
• Collaborate to create and modify forms, create and maintain dashboards and reports for the end users within the CRM system.
• Assist with the implementation of new Slate CRM components.
• Perform data clean-up and other tasks that keep Slate running effectively.
• Serve as the university's Common Application liaison, responsible for the coordination planning, application content development, and integrations, performing daily maintenance, as required.
• Provide Slate training for new users from across the university, and assist in the development of training documents and other resources.
• Stay abreast of new CRM features and functionality and provide recommendations for process improvements.

Development

• Support the creation and management of Slate communication campaigns and related Slate tools to achieve enrollment goals.
• Create queries, reports, call forms, and surveys in Slate.
• Create import processes for data from 3rd party sources as well as information coming and going from the data warehouse.
• Collaborate with peers using the CRM to exchange lessons learned and solutions to common pain points.
• Participate in defining, scoping, and building work processes and data flows

Reports and Analytics

• Create and maintain reports used by recruitment team staff that support the daily marketing and admissions functions.
• Extract data as needed for reports and analyses, ensuing accuracy and consistency of reporting.
• Build reports and dashboards to assist individual team members and management in measuring progress against goals, efficacy of new initiatives, and improving performance.

Slate Call Center Management

• Oversee University Admissions call center staffing, budgeting, and work assignments.
• Supervise, manage, and train admissions student call center staff.

Strategic Operations

• Become familiar with admission processes to better understand the needs of the division reporting, communication flows, and historical data.
• Clearly articulate choices and understanding of projects when presenting work to colleagues.
• Analyze existing business processes and make recommendations for improved efficiency and productivity using available technical resources.

Required Skills, Knowledge & Abilities

• Strong understanding of relational databases, CRM systems, query languages, and basic computer programming.
• Commitment to accuracy and meticulous attention to detail
• Logical thinking and problem-solving skills
• Must be a quick learner and easily adapt to new systems.
• Willingness to acquire additional technical skills to meet the needs of new and expanding strategic initiatives.
• Customer service orientation and ability to interact with a variety of individuals within a complex and dynamic environment.

Minimum of Education / TrainingRequired Education Summary

• An associate's degree in Computer Science, Computer Information Systems, Information Systems, Telecommunications, Computer Engineering, or a related field.
• Experience with programming and report writing
• Understanding of workflows, automation, and process documentation
• Previous experience with CRM software or software that uses conditional merge and filtering functions

Preferred Qualifications

• Experience with Slate CRM
• 3 years relevant experience
• Experience in higher education
• Admissions and recruitment knowledge
• Experience with web development
• Experience managing projects and/or systems in support of business functions
• Experience with HTML, CSS, and SQL

Physical Demands Work Location Any PennWest campus Is travel to other PennWest campuses required for this position? If so, how often?

Occasional travel is required between PennWest campuses throughout the recruitment cycle.

Work Hours 8am - 4pm Posting Date Closing Date Open Until Filled No Diversity Statement

PennWest University's Office of Community, Opportunity, Responsibility, and Engagement (CORE) provides strategic leadership in fostering a campus environment grounded in dignity, belonging, and opportunity for all students, faculty, and staff. Through comprehensive programs and collaborative partnerships, CORE advances student success, cultivates academic and leadership development, and strengthens community engagement in alignment with the university's mission.

ADA Statement

To request reasonable accommodation to participate in the job application or interview process, contact Amy Salsgiver, ADA Coordinator, asalsgiver@pennwest.edu; 814-393-2109. Pennsylvania Western University complies with federal and state disability laws and makes reasonable accommodations for applicants and candidates with disabilities.

EEO Statement

Pennsylvania Western University of Pennsylvania is committed to providing equal access to all individuals and prohibiting any form of discrimination and harassment on the basis of race, color, religion, national origin, ancestry, sex, age, marital status, familial status, sexual orientation, gender identity and expression, pregnancy, genetic information, disability, status as a veteran, or any other characteristic prohibited under Title IX of the Education Amendments of 1972, Section 504 of the Rehabilitation Act of 1973, the Americans with Disabilities Act of 1990, and other pertinent state and federal laws and regulations. Direct inquiries to the Title IX Coordinator, 423 Becht Hall Clarion Campus 16214-1232; email asalsgiver@pennwest.edu or phone 814-393-2109. Inquiries may also be directed to the Director of the Office for Civil Rights, Department of Education, 330 Independence Avenue, SW, Washington, DC 20201.

Supplemental Questions

Required fields are indicated with an asterisk (*).

• • What is the highest level of education attained?
• GED
• High School Diploma
• Associates Degree
• Bachelors Degree
• Masters Degree
• PHD

Documents Needed to Apply

Required Documents

• Resume
• Cover Letter

Optional Documents

• Transcripts
• DD214