Business Development & Healthcare Marketing Specialist 

Company: Neuropath Behavioral Healthcare
Department: Business Development and Marketing
Location: Cherry Hill, NJ (Primary Office) with extensive travel throughout New Jersey
Employment Type: Full-Time

About Neuropath Behavioral Healthcare

Neuropath Behavioral Healthcare provides Comprehensive Therapeutic Support Services designed to address a wide range of emotional, behavioral, and developmental challenges. Our approach is rooted in evidence-based practices and our team of highly trained professionals is dedicated to providing individualized care for every client.

As we continue to expand our statewide presence, we are seeking a highly motivated Business Development & Healthcare Marketing Specialist to develop relationships with academic facilities, healthcare facilities, community organizations, and referring partners. Increasing our visibility as a premier provider of behavioral health programs and services.

Position Summary

The Business Development & Healthcare Marketing Specialist serves as the primary ambassador for Neuropath Behavioral Healthcare throughout New Jersey. This highly visible, relationship-focused position combines healthcare marketing, business development, community outreach, consultative sales, and strategic partnership management.

The successful candidate will develop and maintain relationships with public school districts, charter schools, private schools, Child Study Teams (CSTs), special education departments, hospitals, pediatric practices, behavioral health providers, community organizations, case management agencies, and other referral sources to expand access to Neuropath's behavioral health services.

This role requires an energetic professional who enjoys networking, presenting to leadership teams, identifying growth opportunities, and building long-term strategic partnerships that positively impact children and families.

• Develop and maintain strategic partnerships with school districts, educational organizations, healthcare providers, and community referral sources throughout New Jersey.
• Promote Neuropath Behavioral Healthcare's services through outreach, networking, presentations, and community engagement events.
• Build and manage a pipeline of prospective partners, referral sources, and business opportunities.
• Generate and nurture referrals while maintaining strong relationships with existing partners.
• Conduct market research to identify growth opportunities and recommend outreach strategies.
• Represent Neuropath at conferences, provider fairs, school events, and other networking opportunities.
• Collaborate with leadership, clinical, and operations teams to support successful partnership implementation.
• Maintain accurate CRM records, outreach activities, referral tracking, and monthly performance reports.
• Demonstrate comprehensive knowledge of Neuropath's services, mission, and value proposition.
• Travel throughout New Jersey to cultivate partnerships and support business development initiatives.
• Perform other related business development, marketing, and community outreach duties as assigned.

Qualifications

Education

Bachelor's degree in one of the following preferred:

• Business Administration
• Marketing
• Healthcare Administration
• Public Health
• Education
• Psychology
• Social Work
• Counseling
• Communications
• Related field

Experience

• Minimum 2 years of experience in business development, healthcare marketing, provider relations, community outreach, education, sales, client relations, or healthcare administration preferred.
• Experience working with schools, healthcare organizations, behavioral health, developmental disabilities, pediatric healthcare, or community-based services is strongly preferred.
• Experience presenting to executives, school administrators, or community stakeholders is highly desirable.

• Business Development
• Healthcare Marketing
• School & Community Partnership Development
• Relationship Management
• Strategic Networking
• Public Speaking & Professional Presentations
• Consultative Sales
• Customer Service Excellence
• Market Research & Competitive Analysis
• Project Coordination
• CRM Management
• Organization & Time Management
• Problem Solving
• Critical Thinking
• Adaptability
• Professionalism
• High Integrity & Accountability

Technical Skills

• Microsoft Office Suite
• Google Workspace
• CRM platforms
• Virtual meeting platforms (Zoom, Microsoft Teams, Google Meet)
• Social media and digital marketing tools
• Data reporting and analytics

Requirements

• Valid driver's license with reliable transportation.
• Ability to travel extensively throughout New Jersey.
• Ability to occasionally work evenings and weekends for networking events and conferences.
• Ability to professionally represent Neuropath Behavioral Healthcare at all times.
• Self-motivated with demonstrated ability to meet business development goals.
• Strong interpersonal, communication, and presentation skills.
• Ability to work independently while collaborating effectively with cross-functional teams.
• Successfully complete all required State and Federal background checks.

Performance Incentives

Why Join Neuropath Behavioral Healthcare?

At Neuropath Behavioral Healthcare, you'll play a vital role in expanding access to high-quality behavioral health services for children, adolescents, and families throughout New Jersey. By developing meaningful partnerships with schools, healthcare providers, and community organizations, you'll help connect underserved populations with evidence-based mental health services that improve student well-being, strengthen families, and create lasting community impact.

This is an excellent opportunity for a relationship-driven professional who enjoys combining healthcare, education, marketing, and business development while contributing to the continued growth of one of New Jersey's expanding behavioral healthcare organizations.