Brand Marketing (Branding), Community Development, Continuous Improvement, Detail Oriented, Event Management, Logistics, Marketing, Online Communities, Organizational Skills, Performance Analysis, Relationship Management, Social Media, Startup, Storytelling
The Role
We're looking for an Events & Community Manager to bring the Vale experience to life both offline and online. This is a highly creative, highly organized role for someone who loves building moments, curating energy, and growing in-person and social communities.
You'll own our events program end-to-end and help shape how our brand shows up everywhere from the Instagram comments to the Matcha Bar pop-ups.
This role sits on the Marketing Team and reports directly to the Head of Brand.
What You'll Do
Events (Core Focus)
- Plan and execute 3+ events per month from concept to completion
- Develop creative, on-brand event concepts that drive buzz and attendance
- Own all logistics: partnerships, vendors, timelines, staffing, and execution
- Collaborate closely with our matcha bar and café team to ensure seamless, high-quality experiences
- Track performance and continuously improve events based on insights
Community Building
- Build and nurture a strong Vale community of regulars, creators, and fans
- Manage relationships with influencers, collaborators, and event attendees
- Develop community-first initiatives that deepen loyalty and engagement
- Be the voice and face of Vale at events and within our network
Social & Content
- Engage with our audience—DMs, comments, and community interactions
- Work with our social media team to translate real-world experiences into compelling digital storytelling
Who You Are
- 2+ years of hands-on event experience and a natural relationship builder
- A creative thinker with strong taste and a sharp eye for culture
- Highly organized and detail-oriented–you can juggle multiple events at once
- You don't just execute, you understand why it works
- Comfortable both behind the scenes and front-of-house
- Experienced in events, community, or brand marketing (startup or hospitality a plus)
- Passionate about food, beverage, wellness, or culture
What Success Looks Like
- Events that are full, memorable, and distinctly “Vale”
- A growing, engaged community that shows up again and again
- Strong partnerships with creators and collaborators
- Connecting the lines between our online community and IRL community