Events Specialist

Top 3-5 Must Have Skills:

• Hands-on trade show/event management experience, with proven ownership from planning through onsite execution and post-show wrap-up
• Strong trade show operations expertise, including ERC/sponsor portals, show service ordering, booth layouts, shipping/logistics, I&D, and onsite booth management.
• Excellent project and vendor management skills, with the ability to manage multiple events, stakeholders, deadlines, and budgets simultaneously. 
• Highly organized, detail-oriented, and solution-focused, with the ability to work independently and pivot quickly in a fast-paced environment. 
• Experience with event technology and reporting, including lead retrieval platforms, Salesforce, and post-event KPI/ROI measurement.

The Opportunity 
Our Experiential Marketing Team is dedicated to crafting unforgettable, immersive brand experiences that connect with consumers on a deeper level. By blending creativity, innovation, and strategic insight, we design hands-on, interactive events that leave lasting impressions. We believe in the power of experiences to tell a brand’s story, spark conversations, and ultimately, build stronger connections with 
the audience.  

The Trade Show Event Specialist is a pivotal role responsible for the end-to-end planning, organization, and execution of domestic trade shows. You will act as the strategic lead for on-site logistics, vendor management, and post-event analysis, ensuring every activation aligns with broader marketing objectives and brand standards.  

Your Role:

• Lead, direct, and motivate cross-functional team members and vendors to  execute trade shows 
• Manage all aspects of show service ordering, booth layout development, and  material logistics (shipping/packing) for multiple concurrent events 
• Lead on-site booth installation, dismantling (I&D), and day-to-day booth  operations, serving as the primary point of contact for stakeholders and 
• vendors 
• Liaise with Sales, Product Marketing, and Executive teams to ensure booth  messaging and ancillary events (staffing, dinners, hospitality) align with overall 
• event goals 
• Plan and execute innovative promotional strategies and booth activations  (demos, theater sessions, giveaways) to maximize high-quality lead generation 
• Conduct comprehensive post-event ROI analysis. Track KPIs (Cost per Lead,  MQL conversion, engagement metrics) to provide actionable insights for 
• future investment 
• Develop and implement streamlined operational processes and risk  mitigation strategies to improve efficiency and ensure safety compliance 

What You Will Bring 

• This role requires a dynamic individual who can lead innovative marketing initiatives  that create memorable brand experiences while achieving strategic business goals. 
• 5 years of experience in trade show management, experiential marketing, or  large-scale event production 
• Proven ability to manage complex marketing budgets and multiple  simultaneous projects with meticulous attention to detail 
• Exceptional written and verbal communication skills; ability to present  post-show performance data to senior leadership 
• A "solution-oriented" mindset with the ability to thrive in a fast-paced  environment with shifting priorities 
• Willingness and ability to travel (up to 30%) for on-site event coordination and  management 
• Power user of Salesforce, G-Suite, Wrike, and Slack. Experience with lead  retrieval and event management software is required

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