EVP, Chief Marketing & Communications Officer

Voya Financial Inc

New York, NY

JOB DETAILS
SALARY
$350,000–$425,000 Per Year
SKILLS
Artificial Intelligence (AI), Automation, Brand Marketing (Branding), Brand Positioning, Brand Strategy, Budget Management, Business Skills, Business-to-Business (B2B), Crisis Management, Cross-Functional, Cross-Selling, Customer Experience, Customer Relations, Data Analysis, Data Processing, Demand Generation, Ecosystems, Financial Modeling, Financial Services, Genetics, Investment Services, Investor Relations, Leadership, Life Insurance, Management Strategy, Marketing, Marketing Communications, Marketing Strategy, Matrix Management, Operational Measurement, Performance Analysis, Performance Management, Performance Metrics, Problem Solving Skills, Retirement Plan, State Laws and Regulations, Vision Plan, eCommerce
LOCATION
New York, NY
POSTED
3 days ago

Together we fight for everyone's opportunity for a better financial future.

We will do this together - with customers, partners and colleagues. We will fight for others, not against: We will stand up for and champion everyone's access to opportunities. The status quo is not good enough … we believe every individual and every community deserves access to financial opportunities. We are determined to support both individuals and communities in reaching a better financial future. We know that reaching this future depends on our actions today.

Like our Purpose Statement, Voya believes in being bold and committed to action. We are committed to a work environment where the differences that we are born with - and those we acquire throughout our lives - are understood, valued and intentionally pursued. We believe that our employees own our culture and have a responsibility to foster an environment where we all feel comfortable bringing our whole selves to work. Purposefully bringing our differences together to positively influence our culture, serve our clients and enrich our communities is essential to our vision.

Are you ready to join a company with a strong purpose and a winning culture? Start your Voyage - Apply Now

Get to Know the Opportunity:

Voya is creating an enterprise leadership role to connect strategy, brand, communications, culture, customer experience, and business-line marketing into a single, coherent enterprise narrative. This leader will unify how Voya shows up across customers, employers, participants, employees, investors, advisors, media, regulators, and partners-anchored in serving the American worker, starting at the workplace.

This is a pivotal transformation role, partnering closely with the CEO and Executive Committee to translate strategy into a clear enterprise story while building a modern, AI-enabled marketing organization that operates as a measurable growth engine.

This role is based near our New York office, with expected onsite presence on average up to 2 days per week to support team and business priorities.

What you'll do:

  • Shape and operationalize a single enterprise narrative aligned to Voya's strategy and transformation agenda
  • Integrate brand, communications, marketing, and go-to-market execution into one growth system
  • Strengthen participant-centric positioning across employer, advisor, and direct engagement channels
  • Build a modern, data-driven, AI-enabled marketing capability tied to measurable business outcomes

The Contributions You'll Make:

  • Translate Voya's strategy and CEO-led transformation into a clear, consistent enterprise narrative across all stakeholders
  • Lead enterprise brand strategy, positioning, architecture, and governance to elevate Voya's market differentiation
  • Align marketing, communications, digital, social, and business-line teams into an integrated go-to-market model
  • Drive demand generation, participant engagement, client and advisor activation, retention, and cross-sell through full-funnel marketing strategies
  • Establish a modern paid, earned, and owned media ecosystem across Voya.com, social platforms, and digital channels
  • Strengthen executive communications, reputation management, media strategy, and crisis preparedness
  • Partner closely with Investor Relations to align enterprise messaging with the investor value proposition
  • Build and scale marketing capabilities across martech, analytics, AI, automation, personalization, and social-first content
  • Develop enterprise governance, decision rights, budget oversight, and performance measurement including ROAS
  • Assess organizational structure, strengthen talent depth, and build succession-ready leadership pipelines
  • Establish clear operating rhythms, accountability, and performance management across the function
  • Lead high-stakes messaging and stakeholder coordination during critical moments

Minimum Knowledge & Experience:

  • Proven executive leadership experience in marketing, communications, or enterprise strategy roles
  • Experience partnering directly with CEO, Executive Committee, and Board-level stakeholders
  • Demonstrated success translating enterprise strategy into a cohesive internal and external narrative
  • Deep experience aligning brand, marketing, communications, and go-to-market execution
  • Track record of building and scaling high-performing, multi-functional marketing organizations
  • Experience driving measurable growth outcomes through modern marketing practices, including full-funnel performance and ROAS
  • Strong expertise in reputation management, executive communications, and crisis leadership
  • Ability to lead enterprise transformation, influence senior stakeholders, and drive organizational alignment

Preferred Knowledge & Experience:

  • Experience in financial services or similarly complex, regulated industries
  • Background in building modern, AI-enabled and data-driven marketing organizations
  • Proven ability to elevate culturally relevant brands and connect brand investment to measurable growth
  • Experience operating across B2B, B2C, and B2B2C models
  • Strong understanding of participant/customer engagement across employer and advisor ecosystems
  • Demonstrated ability to build integrated operating models across large, matrixed organizations

How This Role Aligns to Our Core Four:

At Voya, our Core Four represent how we show up every day, and this role plays a critical part in bringing them to life through enterprise leadership, brand stewardship, and growth transformation.

  • Instill Customer Obsession: Build a participant-centric enterprise narrative that strengthens engagement across employers, advisors, and direct customer interactions.
  • Transform with Automation/AI: Advance AI-enabled marketing capabilities, including data, martech, automation, and analytics to improve personalization and performance measurement.
  • Drive Higher Performance Through Our People: Lead and develop a high-performing organization by establishing clear structure, governance, accountability, and succession-ready talent.
  • Execute on the Fundamentals: Ensure disciplined execution through strong governance, consistent messaging, measurable outcomes, and operational excellence across all channels.

Compensation Pay Disclosure:

Voya is committed to pay that's fair and equitable, which means comparable pay for comparable roles and responsibilities.

The below annual base salary range reflects the expected hiring range(s) for this position in the location(s) listed. In addition to base salary, Voya offers incentive opportunities (i.e., annual cash incentives, sales incentives, and/or long-term incentives) based on the role to reward the achievement of annual performance objectives. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Voya Financial is willing to pay at the time of this posting.

Actual compensation offered may vary from the posted salary range based upon the candidate's geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

$350,000 - $425,000 USD

Be Well. Stay Well.

Voya provides the resources that can make a difference in your lives. To us, this means thriving physically, financially, socially and emotionally. Voya benefits are designed to help you do just that. That's why we offer an array of plans, programs, tools and resources with one goal in mind: To help you and your family be well and stay well.

What We Offer

  • Health, dental, vision and life insurance plans
  • 401(k) Savings plan - with generous company matching contributions (up to 6%)
  • Voya Retirement Plan - employer paid cash balance retirement plan (4%)
  • Tuition reimbursement up to $5,250/year
  • Paid time off - including 20 days paid time off, nine paid company holidays and a flexible Diversity Celebration Day.
  • Paid volunteer time - 40 hours per calendar year

Learn more about Voya benefits (download PDF)

Critical Skills

At Voya, we have identified the following critical skills which are key to success in our culture:

  • Customer Focused: Passionate drive to delight our customers and offer unique solutions that deliver on their expectations.
  • Critical Thinking: Thoughtful process of analyzing data and problem solving data to reach a well-reasoned solution.
  • Team Mentality: Partnering effectively to drive our culture and execute on our common goals.
  • Business Acumen: Appreciation and understanding of the financial services industry in order to make sound business decisions.
  • Learning Agility: Openness to new ways of thinking and acquiring new skills to retain a competitive advantage.

Learn more about Critical Skills

Equal Employment Opportunity

Voya Financial is an equal-opportunity employer. Voya Financial provides equal opportunity to qualified individuals regardless of race, color, sex, national origin, citizenship status, religion, age, disability, veteran status, creed, marital status, sexual orientation, gender identity, genetic information, or any other status protected by state or local law.

Reasonable Accommodations

Voya is committed to the inclusion of all qualified individuals. As part of this commitment, Voya will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please reference resources for applicants with disabilities.

Misuse of Voya's name in fraud schemes

About the Company

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Voya Financial Inc