Executive Vice President of Media

Location: Remote — United States
Department: Executive Leadership
Reports to: Chief Operating Officer
Position Type: Full-Time, Exempt

Compensation

We offer a competitive total executive compensation package that includes a base salary, a target annual bonus equal to 20% of base salary based on EBITDA performance, and an equity participation opportunity, subject to MountainGate approval. The package is designed to reflect the scope, scale, leadership expectations, and enterprise impact of this role.

About Ignite Visibility

Ignite Visibility is an award-winning, premier full-service digital marketing agency helping enterprise, franchise, and multi-location brands accelerate growth through data-driven strategy, operational excellence, and measurable business outcomes.

Our integrated capabilities span Paid Media, Earned Media, Digital Experience, Creative, Analytics, Lifecycle Marketing, and AI-enabled technology solutions.

Following a period of significant growth and strategic acquisitions, Ignite is entering its next phase: building a more integrated, scalable, technology-enabled performance marketing organization. We are bringing together complementary capabilities, operating models, talent, and technology platforms to create a more seamless experience for our clients and greater opportunities for growth across the organization.

Our investments in AI, automation, analytics, and operational excellence are designed to help us deliver smarter, more scalable solutions while maintaining the high-touch client partnerships that have helped define Ignite.

This is an opportunity to join the executive team at an important point in that evolution.

The Executive Opportunity

Ignite Visibility is seeking a commercially driven, growth-oriented, and people-centered Executive Vice President of Media to lead and scale our integrated Media organization across Paid Media and Earned Media.

The Media organization represents approximately $30M in revenue and is one of the largest and most strategically important areas of the business.

Reporting directly to the COO and serving as a key member of the executive leadership team, the EVP of Media will operate as the General Manager across Paid Media and Earned Media, with accountability for the combined organization's financial performance, growth, client retention, operating effectiveness, service evolution, leadership development, and long-term value creation.

This is not a traditional Media leadership role. We are looking for an executive who can take an established, high-performing Media organization to its next level — strengthening operational excellence, accelerating growth, developing exceptional leaders, improving profitability and predictability, and leveraging AI, automation, analytics, and technology to build a more intelligent and scalable organization.

The EVP will lead the SVPs of Paid Media and Earned Media, who will retain ownership of strategy, operations, client outcomes, talent, and financial delivery within their respective businesses. The EVP will establish the shared direction, operating framework, investment priorities, and cross-capability commercial model while maintaining the specialized expertise and delivery models that make each function successful.

This leader will also play a meaningful role in enterprise strategy, acquisition integration, executive client relationships, and the continued evolution of Ignite's broader agency platform.

What You'll Own

Executive Leadership, Integration & P&L

• Own the combined $30M Media P&L, including revenue growth, Net Revenue Retention, gross margin, forecasting, investment priorities, and operating performance.
• Lead and develop the SVPs of Paid Media and Earned Media, establishing clear accountability and decision rights across the organization.
• Establish a shared Media operating framework spanning governance, performance management, financial discipline, quality standards, and cross-functional collaboration.
• Serve as a strategic partner to the COO, CEO, and executive leadership team on company strategy, board priorities, acquisition integration, and long-term enterprise value creation.
• Act as executive sponsor for strategic enterprise and multi-location client relationships, including major renewals, expansions, and high-stakes commercial opportunities.

Growth, Retention & Commercial Strategy

• Own Media-wide Net Revenue Retention, gross retention, expansion revenue, and portfolio health.
• Develop repeatable growth and cross-sell strategies connecting Paid Media, Earned Media, Digital Experience, Creative, CRO, Analytics, and Ignite's technology platforms.
• Partner with Sales and Client Success to shape enterprise solutions, pricing, staffing models, commercial terms, and delivery feasibility.
• Establish disciplined standards around deal quality, scope, margin, performance assumptions, and portfolio economics.
• Identify opportunities to expand relationships across Ignite's existing and acquired client portfolio.

Integrated Media Strategy & Innovation

• Define the strategic direction for an integrated Media organization connecting paid investment, organic discovery, brand authority, Creative, CRO, Analytics, and client business outcomes.
• Modernize and evolve Ignite's Media service portfolio, including integrated packaging, enterprise solutions, franchise offerings, pricing principles, and service lifecycle decisions.
• Partner across Digital Experience, Product & Technology, Client Success, PMO, Analytics, and Rallio AI to establish and execute a Media innovation roadmap.
• Accelerate adoption of AI, automation, advanced analytics, measurement, and emerging search capabilities to improve client outcomes, differentiation, scalability, and financial performance.
• Ensure innovation translates into commercially viable, measurable solutions rather than technology for technology's sake.

Enterprise, Franchise & Multi-Location Growth

• Define Ignite's integrated Media strategy for enterprise, franchise, and multi-location clients.
• Connect national brand priorities with measurable regional, franchisee, and location-level outcomes.
• Establish scalable governance, reporting, service architecture, and delivery models across Paid Media, Earned Media, Digital Experience, Analytics, and technology platforms.
• Strengthen Ignite's ability to deliver integrated solutions across complex, distributed client organizations.

Financial Performance & Operational Excellence

• Drive sustainable improvement in Media gross margin through pricing, packaging, staffing mix, scope discipline, resource allocation, workflow modernization, and technology adoption.
• Establish standards for client- and service-level profitability, cost-to-serve, investment decisions, and portfolio optimization.
• Improve forecasting accuracy, delivery predictability, operating discipline, and financial visibility across Media.
• Establish Media-wide quality, delivery, risk, and governance standards while maintaining accountability within each functional business.
• Make disciplined decisions around the restructuring, investment, or exit of structurally unattractive work.

Leadership, Organization & Culture

• Build and develop a high-performing leadership organization through the SVPs of Paid Media and Earned Media.
• Strengthen the broader VP and Director leadership bench and establish a deep pipeline of future Media leaders.
• Assess organizational structure, spans of control, role clarity, succession, and talent requirements as the business scales.
• Build a culture of transparency, collaboration, accountability, and sustainable high performance.
• Address leadership and performance gaps through coaching, organizational redesign, role clarification, or talent decisions when necessary.
• Reduce key-person dependency and build organizational resilience through clear succession planning and leadership development.

What Success Looks Like in the First 12 Months

A more integrated Media organization. Paid Media and Earned Media operate within a shared leadership and operating framework with clear decision rights, coordinated commercial strategies, common performance standards, and preserved functional expertise.

Accelerated growth and stronger client retention. The combined Media organization meets or exceeds growth and retention objectives through stronger client outcomes, integrated service adoption, and expansion across existing and acquired client portfolios.

Improved profitability and predictability. Media delivers sustainable gross-margin improvement through stronger pricing, packaging, portfolio economics, delivery discipline, resource optimization, and technology adoption.

A stronger leadership organization. The Media leadership structure is clear, the SVPs and broader leadership bench are operating effectively, succession plans are established, and leaders are equipped to scale the business.

A differentiated Media innovation roadmap. Ignite establishes and begins executing a forward-looking roadmap spanning AI search, performance media, attribution, analytics, automation, and Rallio AI-enabled capabilities.

Stronger enterprise integration. Media operates as a strategic partner across Ignite's broader platform, creating new opportunities for cross-capability growth and delivering a more integrated experience for enterprise, franchise, and multi-location clients.

What We're Looking For

Executive Agency Leadership

• 12+ years of progressive experience within a digital marketing, performance marketing, or related agency environment, including significant executive leadership experience.
• Experience leading a scaled, multidisciplinary organization through senior leaders, including SVPs, VPs, and Directors.
• Demonstrated ability to operate as a business leader and General Manager, not solely as a functional or channel leader.

P&L & Commercial Leadership

• Proven ownership of a significant agency or business-unit P&L, including revenue growth, retention, gross margin, forecasting, investment allocation, and operating performance.
• Strong commercial orientation with experience driving expansion, improving client retention, shaping enterprise solutions, and managing portfolio economics.
• Ability to balance growth, client outcomes, profitability, and long-term organizational health.

Integrated Media Leadership

• Deep expertise in either Paid Media AND  Earned Media, with sufficient strategic fluency across both disciplines to evaluate leaders, challenge strategy, allocate investment, and establish an integrated commercial model.
• Experience leading complex, multi-channel Media organizations and translating channel expertise into broader business outcomes.
• Understanding of the evolving intersection of performance media, organic discovery, brand authority, Creative, CRO, Analytics, and technology.

Transformation & Integration

• Demonstrated success integrating acquired, legacy, or previously separate teams into a shared operating framework with aligned systems, metrics, governance, and culture.
• Experience leading organizations through significant growth, transformation, or operating-model evolution.
• Ability to create structure and accountability without compromising the specialized expertise that drives functional performance.

Enterprise & Multi-Location Experience

• Experience developing and scaling strategies for enterprise, franchise, multi-location, national, regional, or other complex distributed client organizations.
• Ability to connect enterprise-level strategy with measurable local and location-level business outcomes.

Data, Technology & Innovation

• Strong analytical fluency across attribution, incrementality, customer economics, business intelligence, and performance measurement.
• Demonstrated interest and practical experience applying AI, automation, analytics, and technology to improve agency delivery, client outcomes, and organizational scalability.
• Ability to distinguish meaningful innovation from technology that does not create measurable business value.

Executive Presence

• Highly credible with C-suite clients, senior executives, and internal stakeholders.
• Strong communicator who can translate complex Media strategies into clear business priorities, financial implications, and measurable outcomes.
• Comfortable operating with significant autonomy, making difficult trade-offs, and holding senior leaders accountable.
• Collaborative, commercially minded, and capable of building trust across a highly cross-functional organization.

Education

• Bachelor's degree or equivalent professional experience required.
• Master's degree or MBA preferred.

Why This Role, Why Now

Ignite Visibility is at an inflection point in its growth. We have established Media capabilities, significant client relationships, experienced functional leadership, and a growing technology platform. The opportunity now is to bring those strengths together and build what comes next.

The EVP of Media will have the scope, autonomy, and executive visibility to shape that next chapter — leading a $30M Media organization, influencing enterprise strategy, developing the next generation of Media leadership, and helping define how a modern performance marketing agency operates in an increasingly AI-driven landscape.

This is an opportunity for a proven agency executive who wants to move beyond managing a function and help build an enterprise-scale Media organization for the next phase of growth.

Ignite Visibility is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, disability, sex, age, ethnic or national origin, marital status, sexual orientation, gender identity or presentation, pregnancy, genetics, veteran status or any other status protected by state or federal law.