Executive Director at Assisted Living

We are seeking an exceptional Executive Director to lead a 50+ bed assisted living community. The ideal candidate is a highly engaged, walk-around leader who thrives in an independent management role and is passionate about creating a welcoming, home-like environment for residents, families, and staff.

This role requires a decisive, people-centered leader who can build strong teams, foster staff synergy, and cultivate a culture of compassion, accountability, fun, and excellence. The Executive Director is responsible for the overall operations and marketing of the community, including resident care, regulatory compliance, financial performance, census growth, and maintaining a positive public image.

This position combines operational leadership with hands-on marketing and sales responsibility. The Executive Director actively develops and maintains referral relationships, serves as an educator to prospective residents and families, conducts tours, supports families and residents through the move-in process, and leads marketing strategies to support occupancy goals. We are seeking a candidate with senior living experience and demonstrated success in both inside and outside marketing.

Key Responsibilities

Leadership & Operations

• Lead and direct all daily operations of the assisted living community in accordance with resident needs, state and local regulations, and company policies.
• Serve as a visible, hands-on leader who actively engages with residents, families, and staff.
• Promote a positive, professional, and welcoming community culture.
• Ensure the dignity, privacy, and rights of all residents are upheld at all times.

Financial & Administrative Management

• Operate the administrative department within established budgets.
• Assist in developing annual operating budgets and explain significant variances.
• Recommend and implement strategies to increase revenue and control expenses.
• Ensure compensation, benefits, and staffing levels are managed within approved budgets.
• Meet or exceed financial performance and occupancy goals.

Staff Management & Development

• Recruit, hire, train, schedule, supervise, discipline, and retain associates in coordination with management.
• Ensure all personnel policies, procedures, and employment laws are followed.
• Foster professional growth, accountability, and high performance among staff.
• Provide 24/7 on-call leadership support and work uncovered shifts when necessary.

Marketing, Sales & Community Relations

• Develop and implement a comprehensive marketing plan to support census growth.
• Build and maintain strong referral relationships with hospitals, skilled nursing facilities, independent living communities, home health and hospice agencies, senior centers, physician offices, and other community partners.
• Conduct tours for prospective residents and families and provide education regarding services and care offerings.
• Manage and track referral sources, marketing activity, and census data.
• Follow up consistently with prospective residents and families to support move-ins.
• Operate within established marketing budgets.
• Report regularly on marketing performance, census trends, and referral activity.
• Represent the community professionally through networking, public relations, and community engagement.

Resident Care & Experience

• Oversee resident move-ins and ensure accurate and timely documentation.
• Support residents and families throughout the move-in and transition process.
• Assist residents with personal needs when required while promoting independence and well-being.
• Document services provided and any significant changes in resident condition.
• Communicate concerns regarding resident health and well-being to ownership and nursing leadership.
• At times, assist with meal service in a fine and gracious manner that respects residents' dignity and nutritional needs.

Compliance & Licensing

• Ensure full compliance with all state, local, and federal regulations governing assisted living communities.
• Maintain confidentiality of resident information at all times.
• Ensure sanitation, hygiene, health, and appearance standards are consistently met.

Qualifications & Requirements

• Bachelor's Degree preferred or equivalent experience
• Utah Assisted Living Administrator Certification
• Experience in assisted living, long-term care, or senior living operations
• Proven experience in senior living marketing, including inside and outside sales
• Familiarity with healthcare environments, including home health and hospice
• Strong communication, interpersonal, and presentation skills
• Ability to meet deadlines, quotas, and occupancy goals
• Strong organizational, time management, and reporting skills
• Proficiency in Microsoft Office
• Valid driver's license
• Passion for working with seniors
• Ability to work independently and make sound decisions
• Must successfully pass a background check and TB test

Benefits

• Health, Dental, Vision, and Life Insurance
• 401(k) with employer match
• Paid Time Off and Paid Holidays
• Competitive salary (based on experience)
• Quarterly performance-based bonuses and commission-based incentives
• Fun, supportive, and rewarding work environment
• Opportunities for leadership development