Executive Director Creative Strategy and Advertising

Description

Calling all Esteemed Leaders! Are you a creative and marketing leader who thrives at the intersection of brand, storytelling, and performancedriven growth? Do you bring the vision, operational discipline, and influence needed to lead enterprise brand and marketing strategy across a complex, multichannel ecosystem? If so, this Executive Director, Creative Strategy and Advertising opportunity may be an excellent fit.

The Role:

The Executive Director, Creative Strategy and Advertising is responsible for leading Providence's enterprise creative vision, brand strategy, and marketing execution across marketing, brand, and growth initiatives. This role oversees the development of integrated creative solutions that support brand storytelling, patient and caregiver engagement, lifecycle marketing, and enterprise growth priorities.

Reporting to the Vice President of Marketing, the Executive Director leads and develops a highperforming brand and creative organization responsible for delivering compelling, datainformed marketing and creative across all channels, including brand campaigns, digital marketing, CRM programs, direct mail, email, print communications, and emerging engagement platforms.

The Executive Director ensures Providence's brand expression is consistent, differentiated, and trusted while enabling marketing teams to execute impactful programs at scale. This leader partners closely with marketing strategy, digital experience, CRM, analytics, and serviceline leaders to translate enterprise priorities into meaningful brand and marketing experiences that drive measurable engagement and growth.

In addition, this role leads the modernization of Providence's brand and creative capabilities through the adoption of AIenabled creative tools, scalable production workflows, and innovative content systems that increase efficiency, speedtomarket, and quality across the enterprise.

What You'll Do:

Enterprise Brand & Creative Leadership

• Define, govern, and evolve Providence's enterprise brand expression across all consumer and stakeholder touchpoints, ensuring alignment with mission, values, and brand architecture.
• Ensure brand storytelling remains consistent, differentiated, and relevant across all markets and channels.

Strategic Brand & Marketing Translation

• Partner with executive leadership across marketing, communications, digital, and service lines to translate enterprise and growth priorities into clear, measurable brand and creative strategies.
• Lead creative and brand strategy for integrated marketing and brand campaigns that balance emotional storytelling with performancedriven objectives.

Brand, Campaign & Creative Oversight

• Oversee and approve major brand and creative initiatives, ensuring quality, consistency, and strategic alignment across internal teams, agencies, and production partners.
• Establish enterprise standards and review mechanisms that maintain brand integrity and creative excellence at scale.

CRM & Lifecycle Marketing Leadership

• Direct creative and brand frameworks supporting CRM and lifecycle marketing programs, including email, direct mail, print, and personalized digital experiences.
• Partner with CRM and analytics teams to ensure brand expression and creative execution align with audience segmentation and lifecycle strategies.

Organization & Talent Leadership

• Build, lead, and develop a highperforming brand and creative organization by defining operating models, intake and prioritization processes, and clear performance expectations.
• Foster a culture of collaboration, accountability, innovation, and continuous improvement.

CrossFunctional Collaboration & Influence

• Collaborate closely with marketing strategy, analytics, digital experience, CRM, and communications teams to deliver integrated brand and marketing solutions.
• Apply sound judgment to resolve brand and creative direction challenges and influence stakeholders toward shared outcomes.

Innovation & Modernization

• Lead modernization of brand and creative capabilities through scalable workflows, creative technologies, and AIenabled tools, while maintaining brand quality and governance standards.
• Identify opportunities to improve operational efficiency and speed without sacrificing creative impact.

Operational & Financial Stewardship

• Manage brand and creative operations including budgets, agency partnerships, and production resources.
• Ensure efficient delivery of highquality brand and marketing work aligned with enterprise priorities and financial targets.

Performance & Impact Accountability

• Drive measurable improvement in brand effectiveness and marketing performance through use of data, insights, testing, and continuous learning.
• Apply performance insights to refine brand and creative strategy over time.

Enterprise Governance & Leadership Presence

• Represent brand marketing and creative leadership in enterprise governance forums and strategic marketing councils.
• Travel as needed to support enterprise initiatives, leadership engagement, and major brand programs.

What You'll Bring:

Education

• Bachelor's Degree in Graphic Design, Art, Communications, Film & Video Production, or related field; or equivalent education/experience.
• Master's Degree or equivalent education/experience (preferred) .

Leadership & Experience

• 10+ years of experience in brand, creative, or advertising leadership, including seniorlevel creative management.
• 10+ years of people leadership experience, preferably in complex, matrixed organizations.
• Experience leading both enterprise brand campaigns and lifecycle marketing programs, including email, direct mail, and digital engagement.
• Healthcare experience (preferred) .

Professional & Leadership Capabilities

• Proven ability to balance brand storytelling with performancedriven marketing objectives.
• Experience leveraging AIenabled creative tools to improve concept development, production efficiency, and team productivity.
• Familiarity with modern marketing technology ecosystems, including CRM platforms, marketing automation tools, digital experience platforms, and content management systems.
• Strong strategic thinking and executivelevel communication skills.
• Ability to manage multiple priorities in fastpaced environments without compromising creative or brand standards.
• Strong collaboration and relationshipbuilding skills with the ability to influence across organizational levels.
• Ability to analyze marketing performance and apply insights to improve brand and creative effectiveness.

Why Join Us?

• Lead enterprise brand strategy: Shape how Providence's brand comes to life at scale.
• Influence growth and engagement: Drive brand experiences that deepen trust and advance enterprise priorities.
• Modernize brand capabilities: Advance AIenabled and scalable creative operations .
• Build exceptional teams: Lead and develop highimpact brand and creative talent.
• Serve a mission that matters: Express Providence's purpose through meaningful, humancentered brand storytelling.
• Lead enterprise brand strategy: Shape how Providence's brand comes to life at scale.
• Influence growth and engagement: Drive brand experiences that deepen trust and advance enterprise priorities.
• Modernize brand capabilities: Advance AIenabled and scalable creative operations .
• Build exceptional teams: Lead and develop highimpact brand and creative talent.
• Serve a mission that matters: Express Providence's purpose through meaningful, humancentered brand storytelling.

Ready to Shape the Future of Healthcare?

If you are a visionary, executionoriented brand leader ready to influence enterprise growth, trust, and engagement, we encourage you to explore this opportunity.

The full pay range is listed in accordance with applicable law. Final compensation will be determined based on qualifications, experience, organizational compensation alignment, and the approved hiring department budget for the position. This position may also be eligible for incentive compensation and benefits.

At Providence we believe in the importance of human connection and the impact of in-person collaboration towards team cohesion and caregiver engagement. Further, we want our leaders to live in or near the communities we serve. Therefore, leaders applying for this role will be required to work a hybrid schedule, which consists ofthree days onsite, two days remote and live within a reasonable commuting distance to the ministry or service area they support and lead.Calling all Esteemed Leaders! Are you a

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Providence is proud to be an Equal Opportunity Employer. We are committed to the principle that every workforce member has the right to work in surroundings that are free from all forms of unlawful discrimination and harassment on the basis of race, color, gender, disability, veteran, military status, religion, age, creed, national origin, sexual identity or expression, sexual orientation, marital status, genetic information, or any other basis prohibited by local, state, or federal law. We believe diversity makes us stronger, so we are dedicated to shaping an inclusive workforce, learning from each other, and creating equal opportunities for advancement.