Executive Director, Marketing Analytics

Who We Are

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world''s leading creative companies, including the WARC Creative 100. VML''s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of WPP, the trusted growth partner for the world''s leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

WHO IS HUDSON ROUGE?

Hudson Rouge is an integrated luxury boutique marketing and communications agency within WPP that works solely on luxury brands and is the exclusive agency of record for the Lincoln Motor Company business across all channels. We combine brand strategy, media strategy, activation, digital, social, earned media, production, and analytics to provide exquisitely crafted creativity. We are a small group of people, spread across several offices - New York, Detroit, Shanghai, Toronto, Mexico City - and we care for each other as much as we care for our clients. We are an agency that prides itself on creating irrational desire for luxury brands, and we look for uniquely talented people who are excited about doing their best work and want to grow with us.

Hudson Rouge is seeking an Executive Director Marketing Analytics

The Role

We are seeking an experienced and visionary Executive Director of Marketing Analytics to lead our data-driven initiatives for a key automotive manufacturing client. This role requires a strategic leader with a deep understanding of brand analytics, data activation, and actionable marketing insights. You will be responsible for setting the analytics vision and strategy, driving data activation, and delivering consultative insights that power impactful marketing actions. In this role, you will also provide thought leadership, consultative frameworks, and also implement an end-to-end data platform and analytical output for media, advertising, creative and CX.

The role requires someone who has previously worked client side with a healthy dose of professional services to bring both the knowledge of best practice marketing analytics and data platform implementation to drive efficient and effective campaigns and to bring value through a consultative approach to how best to do this with client business and data teams. Knowledge of the automotive industry, or high value luxury, long purchase cycle products will be highly beneficial to this role. You will also be accountable for the management and growth of data and analytics initiatives in both the internal and client side teams.

Key Responsibilities

Brand Analytics and Insights

• Oversee the integration and analysis of multiple data sources (e.g., consumer research, digital analytics, social listening, media performance) to derive insights that inform brand strategy.
• Lead the design and execution of brand tracking, sentiment analysis, competitive benchmarking, and market segmentation studies.
• Identify trends, patterns, and opportunities from data and translate them into strategic recommendations that drive measurable results.
• Develop robust reporting and dashboards that communicate brand performance to both internal teams and clients in a clear and compelling way.

Integrated Marketing Performance Analytics & Insights Activation

• Oversee the development of robust analytics capabilities to measure and optimize marketing performance across digital, social, CRM, and offline channels.
• Lead integrated measurement frameworks, including multi-touch attribution and marketing mix modeling, to provide a holistic view of campaign effectiveness and ROI.
• Translate complex analytics into actionable insights, guiding client marketing teams on data-driven strategies that enhance customer engagement, personalization, and loyalty.

Data-Driven Marketing Consulting

• Act as a consultant on data-driven marketing, providing thought leadership and expert guidance to the client''s marketing stakeholders.
• Lead data activation workshops and provide consultative support to empower client teams with actionable insights and improve their data literacy.
• Deliver regular presentations and insights reports to senior client leadership, advising on data-informed marketing strategies that maximize impact.

Reporting & Performance Management

• Develop and oversee performance metrics to measure the success of marketing initiatives, ensuring accountability and transparency.
• Establish a cadence of performance reporting that provides real-time insights into marketing KPIs, campaign effectiveness, and ROI.
• Utilize advanced analytics techniques such as predictive modeling, segmentation, and multi-touch attribution to provide a comprehensive view of campaign performance and customer behavior.

Team Leadership & Collaboration

• Lead and mentor a team of data strategists, analysts, data scientists and data governance specialists, promoting a culture of innovation, continuous improvement, and accountability.
• Work closely with cross-functional agency teams-including creative, media, technology, strategy and other WPP OpCos-to integrate data into the heart of campaign planning and execution.
• Foster close collaboration with client-side teams, building trusted relationships and aligning on key business objectives and performance metrics.

Knowledge, Skills and Experience Required:

Values.

• Desire to learn from feedback, mistakes and those around you.
• Ambition to relentlessly improve and innovate.
• Initiative to ask questions, make suggestions and follow through on commitments.
• Creativity to join dots in ways not done before.
• Curiosity to really understand the data, business context and their links.

Skills.

• Best in class background in marketing data and analytics, which include statistical modelling, cloud data platforms, data products.
• Knowledge across the marketing acquisition funnel from media to CRM through to CX and loyalty
• Strong business partnering and ability to influence
• Consultative mindset and previous experience in the field
• Excellent communicator (written and verbal) at all levels

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.

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$155,000-$390,000 USD

We believe the best work happens when we''re together, fostering creativity, collaboration, and connection. That''s why we''ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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