Executive Director, Reblozyl Marketing Brand Lead

Bristol Myers Squibb

Madison, NJ

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JOB DETAILS

SALARY

$239,080–$289,708 Per Year

SKILLS

Best Practices, Brand Management, Brand Strategy, Business Administration, Clinical Trial, Coaching, Collective Bargaining, Consulting, Cross-Functional, Customer Relations, Disability Accommodations, Establish Priorities, Field Sales, Financial Analysis, Financial Regulations, Global Branding, Health Plan, Hematology, Leadership, Legal, Lymphoma, Manufacturing Operations, Marketing, Marketing Strategy, Marketing/Promotional Messaging, Matrix Management, Medical Affairs, Oncology, Partner Sales, Patient Care, Performance Metrics, Pharmacy, Product Lifecycle Management, Product/Service Launch, Promotional Strategy, Reimbursement, Resource Management, Sales, Sales Operations, Succession Planning, Talent Management, Team Player, Willing to Travel

LOCATION

Madison, NJ

POSTED

Today

Working with Us

Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: careers.bms.com/working-with-us .

Position Summary:

The Executive Director, Reblozyl Marketing Brand Lead reports directly to the Vice President, Reblozyl & Lymphoma Marketing and serves as the U.S. brand leader for Reblozyl. This leader will also have Global (ex-US) responsibility for the brand including lifecycle management. This individual is accountable for driving brand performance across approved indications while shaping future growth opportunities through lifecycle management, customer engagement, and execution excellence.

The Executive Director will lead the development and execution of the U.S. Reblozyl brand strategy, ensuring strong commercial performance and alignment across Marketing, Sales, Medical Affairs, Market Access, Patient Services, Commercial Operations, Finance, Analytics, and other key functions. This individual will lead a high-performing marketing team and be responsible for translating strategic objectives into impactful customer-facing initiatives that drive patient and business outcomes.

This role requires a highly strategic and collaborative leader who can navigate a complex matrix environment, influence senior stakeholders, and effectively balance near-term execution with long-term growth planning. The Executive Director will play a key leadership role within the Hematology and Oncology Marketing organization and will serve as a trusted partner to the VP, Reblozyl & Lymphoma Marketing.

The Executive Director serves as the day-to-day U.S. business leader for Reblozyl, accountable for brand performance and execution, while partnering closely with the Vice President, Reblozyl & Lymphoma Marketing on portfolio strategy, lifecycle management, and enterprise leadership initiatives

Key Responsibilities :

+ Lead development and execution of the U.S. Reblozyl brand strategy across all approved and future indications.

+ Own brand performance, market growth, and achievement of commercial objectives.

+ Develop annual brand plans, operating plans, and resource allocation strategies aligned with business priorities.

+ Drive positioning, messaging, promotional strategy, customer engagement, and omnichannel execution.

+ Ensure disciplined execution against brand objectives, KPIs, and performance milestones.

+ Provide strategic marketing leadership for global Reblozyl commercialization, with a focus on:

+ Ex‑U.S. launch and expansion strategies

+ Lifecycle management planning

+ Indication sequencing and prioritization

+ Actively participate in Global Product Team (GPT) and related governance bodies, ensuring strong integration between global strategy and U.S. insights.

+ Partner with Global Commercial, Medical, and Development teams to shape long‑term brand vision, evidence strategies, and global value narratives.

+ Translate U.S. market learnings into global best practices and inform regional strategies.

+ Lead the Reblozyl cross-functional business team, aligning stakeholders across Marketing, Sales, Medical Affairs, Market Access, Patient Services, Analytics, Finance, Regulatory, Legal, and Commercial Operations.]

+ Partner closely with Sales leadership to maximize field effectiveness, customer engagement, and commercial execution.

+ Serve as the senior marketing leader for Reblozyl in governance forums, POAs, business reviews, and leadership meetings.

+ Build, develop, and lead a high-performing marketing organization while fostering a culture of accountability, innovation, inclusion, and collaboration.

+ Recruit, coach, and develop talent, ensuring strong succession planning and organizational capability building.

+ Deliver strategic recommendations and business updates to senior Oncology and Commercial leadership while contributing to broader organizational priorities and enterprise initiatives

Key Qualifications & Experience:

+ Bachelor’s degree required; MBA or advanced degree preferred.

+ Minimum 15 years of experience in biopharmaceutical marketing, including senior leadership roles.

+ Proven track record leading large brands or portfolios in Oncology or specialty therapeutics.

+ Direct experience with product launches, lifecycle management, and late‑stage pipeline assets.

+ Demonstrated ability to operate effectively in matrixed, global organizations.

+ Strong strategic thinking, executive presence, and ability to influence at the most senior levels.

+ Experience navigating complex market access and reimbursement environments.

+ Experience spanning both U.S. commercialization and global brand strategy (preferred)

+ Prior leadership of hematology or lymphoma brands (preferred)

_If you come across a role that intrigues you but doesn’t perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career._

Compensation Overview:

$239,080 - $289,708

The starting compensation range(s) for this role are listed above for a full-time employee (FTE) basis. Additional incentive cash and stock opportunities (based on eligibility) may be available. The starting pay rate takes into account characteristics of the job, such as required skills, where the job is performed, the employee’s work schedule, job-related knowledge, and experience. Final, individual compensation will be decided based on demonstrated experience.

Eligibility for specific benefits listed on our careers site may vary based on the job and location. For more on benefits, please visit https://careers.bms.com/life-at-bms/.

Benefit offerings are subject to the terms and conditions of the applicable plans in effect at the time and may require enrollment. Our benefits include:

+ Health Coverage: Medical, pharmacy, dental, and vision care.

+ Wellbeing Support: Programs such as BMS Well-Being Account, BMS Living Life Better, and Employee Assistance Programs (EAP).

+ Financial Well-being and Protection: 401(k) plan, short- and long-term disability, life insurance, accident insurance, supplemental health insurance, business travel protection, personal liability protection, identity theft benefit, legal support, and survivor support.

Work-life benefits include:

Paid Time Off

+ US Exempt Employees: flexible time off (unlimited, with manager approval, 11 paid national holidays (not applicable to employees in Phoenix, AZ, Puerto Rico or Rayzebio employees)

+ Phoenix, AZ, Puerto Rico and Rayzebio Exempt, Non-Exempt, Hourly Employees: 160 hours annual paid vacation for new hires with manager approval, 11 national holidays, and 3 optional holidays

Based on eligibility*, additional time off for employees may include unlimited paid sick time, up to 2 paid volunteer days per year, summer hours flexibility, leaves of absence for medical, personal, parental, caregiver, bereavement, and military needs and an annual Global Shutdown between Christmas and New Years Day.

All global employees full and part-time who are actively employed at and paid directly by BMS at the end of the calendar year are eligible to take advantage of the Global Shutdown.

_*Eligibility Disclosure:_ _T_ _he summer hours program is for United States (U.S.) office-based employees due to the unique nature of their work. Summer hours are generally not available for field sales and manufacturing operations and may also be limited for the capability centers. Employees in remote-by-design or lab-based roles may be eligible for summer hours, depending on the nature of their work, and should discuss eligibility with their manager. Employees covered under a collective bargaining agreement should consult that document to determine if they are eligible. Contractors, leased workers and other service providers are not eligible to participate in the program._

Uniquely Interesting Work, Life-changing Careers

With a single vision as inspiring as “Transforming patients’ lives through science™ ”, every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in a supportive culture, promoting global participation in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.

On-site Protocol

BMS has an occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential, site-by-design, field-based and remote-by-design jobs. The occupancy type that you are assigned is determined by the nature and responsibilities of your role:

Site-essential roles require 100% of shifts onsite at your assigned facility. Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility. For these roles, onsite presence is considered an essential job function and is critical to collaboration, innovation, productivity, and a positive Company culture. For field-based and remote-by-design roles the ability to physically travel to visit customers, patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function.

Supporting People with Disabilities

BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to adastaffingsupport@bms.com . Visit careers.bms.com/ (https://careers.bms.com/eeo-accessibility) eeo-accessibility to access our complete Equal Employment Opportunity statement.

Candidate Rights

BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.

If you live in or expect to work from Los Angeles County if hired for this position, please visit this page for important additional information: https://careers.bms.com/california-residents/

Data Protection

We will never request payments, financial information, or social security numbers during our application or recruitment process. Learn more about protecting yourself at https://careers.bms.com/fraud-protection .

Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.

If you believe that the job posting is missing information required by local law or incorrect in any way, please contact BMS at TAEnablement@bms.com . Please provide the Job Title and Requisition number so we can review. Communications related to your application should not be sent to this email and you will not receive a response. Inquiries related to the status of your application should be directed to Chat with Ripley.

R1604202 : Executive Director, Reblozyl Marketing Brand Lead Company: BMS

Req Number: R1604202

Updated: 2026-07-08 02:13:06.810 UTC

Location: Madison-NJ
Bristol Myers Squibb is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, pregnancy, citizenship, marital status, gender expression, genetic information, political affiliation, or any other characteristic protected by law.

About the Company

Bristol Myers Squibb

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