Artificial Intelligence (AI), Automation, Business Strategy, Change Management, Communication Skills, Continuous Improvement, Creative Services, Cross-Functional, Data Processing, Detail Oriented, Editing, Government, Healthcare, Leadership, Management Strategy, Market Share, Marketing, Matrix Management, Operational Communications, Operational Strategy, Performance Metrics, Process Improvement, Public/Media/Press/Analyst Relations, Storytelling, Strategic Planning, Team Lead/Manager, Tuition Reimbursement
- Area of Interest: Management
- FTE/Hours per pay period: 1.0
- Department: Creative Services
- Shift: Monday - Friday, Days
- Job ID: 184475
Overview
The Executive Director of Strategic Communications and Public Relations provides enterprise leadership for UnityPoint Healths internal communications, executive communications, public relations, and organizational change communications strategies. This leader partners closely with the executive leadership team to align communications with organizational priorities, strengthen workforce engagement, and support enterprise transformation across UnityPoint Health.
As a trusted advisor to senior leaders, the Executive Director will shape executive messaging, modernize communications operations, and drive innovative approaches that improve communication effectiveness across a large, matrixed health system. This leader will champion AI-enabled technologies, process improvement, and data-driven communications while building strong partnerships across the organization to deliver clear, consistent, and impactful messaging for team members, leaders, and external stakeholders.
Why UnityPoint Health?
At UnityPoint Health, you matter. We're proud to be recognized as a Top 150 Place to Work in Healthcare by Beckers Healthcare several years in a row for our commitment to our team members.
Our competitive Total Rewards program offers benefits options that align with your needs and priorities, no matter what life stage you're in. Here are just a few:
- Expect paid time off, parental leave, 401K matching and an employee recognition program.
- Dental and health insurance, paid holidays, short and long-term disability and more. We even offer pet insurance for your four-legged family members.
- Early access to earned wages with Daily Pay, tuition reimbursement to help further your career and adoption assistance to help you grow your family.
With a collective goal to champion a culture of belonging where everyone feels valued and respected, we honor the ways people are unique and embrace what brings us together.
And, we believe equipping you with support and development opportunities is a vital part of delivering an exceptional employment experience.
Find a fulfilling career and make a difference with UnityPoint Health.
Responsibilities
- Develop and execute enterprise-wide strategic communications, executive communications, and public relations strategies aligned with organizational priorities.
- Serve as a trusted communications advisor to executive leadership, shaping executive messaging, organizational storytelling, and leadership communications.
- Lead organizational change communications that support enterprise initiatives, workforce engagement, and stakeholder readiness.
- Advance communications operations through AI, automation, technology, and process improvement to improve efficiency, governance, and communication effectiveness.
- Establish communications governance, editorial standards, message architecture, and enterprise communication processes.
- Oversee public relations, media relations, crisis communications, and issues management strategies that strengthen organizational reputation.
- Partner with leaders across Marketing, Change Management, Government Affairs, Community Impact, and Market leadership to deliver integrated communications strategies.
- Lead and develop a high-performing communications team while fostering collaboration, innovation, and continuous improvement.
- Utilize analytics, audience insights, and performance metrics to continuously improve communications strategy and engagement.
Qualifications
- Bachelors degree in Communications, Marketing, Public Relations, or a related field required; Masters degree preferred.
- 7 or more years of progressive leadership experience in enterprise communications, executive communications, public relations, or a related field within a large, complex organization.
- Experience developing executive communications strategies and partnering directly with senior executives.
- Demonstrated success leading communications for large-scale organizational change and transformation initiatives.
- Proven experience implementing AI, automation, and technology-enabled process improvements that enhance communications operations and effectiveness.
- Exceptional communication, writing, editing, and storytelling skills with strong attention to detail.
- Experience leading cross-functional teams and influencing stakeholders across a matrixed organization.
- Strong strategic thinking, executive presence, and ability to translate complex information into clear, actionable communications.
- Healthcare experience preferred but not required.