Job Description Summary Responsible for managing all aspects of organization marketing including managing the members of the marketing team, establishing and maintaining positive relationships with customers and referral sources, responding to customer requests and concerns, and negotiating service contracts with managed care organizations, government agencies, and other payers.
Roles & Responsibilities
Directs all daily marketing operations including providing direct oversight of the establishment and implementation of marketing initiatives.
Assures that staff understand and adheres to all laws, statutes and regulations regarding anti-kickback, lawful marketing activities (gifts and services), patient solicitation, and accurate marketing materials.
Ensures maximum third party reimbursement through effective negotiation of service contracts with managed care organizations, government agencies, and other payers.
Assists the Executive Director/Administrator in establishing organization volume projections in the annual budget and in establishing allocations for the marketing department. Monitors allocation of resources according to budgetary limitations.
Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.
Employs marketing and promotional initiatives to achieve budgetary volume projections.
Establishes and maintains positive working relationships with current and potential referral and payer sources.
Negotiates service pricing with insurance Case Managers and other payers within established financial and credit parameters.
Recruits, selects, orients, and directly manages members of the marketing team.
Builds and monitors community, customer, payer and patient perceptions of the agency as a high quality provider of services.
Provides leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs.
Maintains comprehensive working knowledge of agency's markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning.
Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel.
Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by the agency.
Monitors and reports cost effectiveness of marketing efforts.
Salary
Competitive
Qualifications
Bachelor’s degree, preferred.
Ability to market aggressively and deal tactfully with customers and the community.
Knowledge of corporate business management.
Demonstrates good communications skills, negotiation skills, and public relations skills.
Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities.
Must have Hospice Marketing experience.
Numbers & Facts
Location
Bingham Farms, MI
Job Type
Full-time
Skills
Budget Forecastingunmatched
Budgetingunmatched
Case Managementunmatched
Communication Skillsunmatched
Contract Negotiationunmatched
Cost Effectiveness Analysisunmatched
Cost Reportingunmatched
Customer Relationsunmatched
Customer Support/Serviceunmatched
Dental Insuranceunmatched
Field Marketingunmatched
Governmentunmatched
Government Organizationsunmatched
Health Insuranceunmatched
Healthcare Reimbursementunmatched
Hospice Careunmatched
Insuranceunmatched
Leadershipunmatched
Managed Careunmatched
Market Analysisunmatched
Marketingunmatched
Marketing Planunmatched
Negotiation Skillsunmatched
Operationsunmatched
Organizational Development/Managementunmatched
Pricingunmatched
Promotional Programsunmatched
Public/Media/Press/Analyst Relationsunmatched
QoS (Quality of Service)unmatched
Regulationsunmatched
Resolve Customer Issuesunmatched
Resource Managementunmatched
Strategic Planningunmatched
Vision Planunmatched
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