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Experienced Marketing Expert/Agency for B2B Professional Services Startup

ValuedHR Business Services LLC

Raleigh, NC

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JOB DETAILS
SKILLS
Advertising, B2B eCommerce, Blog, Brochures, Budgeting, Business Plan, Business-to-Business (B2B), Business-to-Business (B2B) Marketing, CRM Integration, Campaigns, Custom Media, Customer Acquisition, Customer Relationship Management (CRM), Customer Relationship Management (CRM) Systems, Email Campaign, Email Management/Administration, Email Marketing, Event Management, High Tech Industry, Lead Generation, Lead Management, LinkedIn, Marketing, Marketing Campaign, Marketing Plan, Marketing/Sales Collateral, Online Marketing, Pager, Pay-Per-Click Advertising, Performance Analysis, Performance Metrics, Product/Service Launch, Professional Services, Return on Investment (ROI), Sales, Sales Pipeline, Salesforce.com, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media, Social Media Marketing, Startup, Strategic Planning, Systems Administration/Management, Web Design, Webinar, Website Conversion, Website Optimization, White Papers, eCommerce, eCommerce Software (B2X)
LOCATION
Raleigh, NC
POSTED
Today
Job Description:

We are a B2B professional services startup targeting professional services, e-Commerce and software companies with annual revenues between $50M and $150M. We are seeking an experienced marketing expert or agency to design and execute comprehensive marketingstrategies that minimize the time to our first client acquisition. This role will involve pre-launch planning, business launch activities, and ongoing marketing initiatives to ensure rapid and sustained growth.

Scope of Work

1. Strategic Planning
  • Quick-Start Marketing Plan: Develop a tactical plan with immediate steps to secure our first clients.
2. Business Launch Marketing: Fast-Track Client Acquisition
  • Website Optimization: Create or enhance our website for lead generation, ensuring it is SEO-friendly and optimized for conversions.
  • Landing Pages: Develop high-converting landing pages tailored to specific services and target audiences.
  • Content Marketing: Create and disseminate impactful content (blogs, whitepapers, case studies) that resonate with target clients' needs.
  • Email Marketing Campaigns: Design and implement targeted email campaigns to nurture leads and drive conversions.
  • Paid Advertising: Set up and manage PPC campaigns (e.g., Google Ads, LinkedIn Ads) for immediate lead generation.
  • Social Media Marketing: Develop and execute strategic campaigns on platforms like LinkedIn to engage decision-makers and promote services.
  • Webinars and Virtual Events: Plan and promote webinars or virtual events to demonstrate expertise and attract potential clients.
  • Sales Enablement: Produce sales collateral (brochures, presentations, one-pagers) to assist the sales team in converting leads.
3. Ongoing Marketing Activities: Sustained Growth and Lead Nurturing
  • Lead Generation and Management: Maintain a steady pipeline through ongoing lead generation efforts.
  • Content Updates: Regularly refresh content to keep audiences informed and engaged.
  • SEO and SEM Optimization: Continuously optimize SEO and SEM strategies to boost visibility and drive organic traffic.
  • Analytics and Reporting: Track KPIs, assess marketing performance, and provide actionable insights with regular reports.
  • Campaign Optimization: Adjust campaigns based on performance data for maximum ROI.
  • CRM Integration: Implement and manage CRM systems (e.g., HubSpot, Salesforce) to streamline lead tracking and nurturing.
Deliverables
  • Tactical Marketing Plan with immediate action steps
  • Optimized website and high-converting landing pages
  • Content assets (blogs, whitepapers, case studies)
  • Set up and execution of email marketing campaigns
  • Managed paid advertising campaigns (setup, management, reporting)
  • Social media strategy and content
  • Webinars/virtual event planning and execution
  • Sales collateral creation
  • Monthly marketing performance reports
  • CRM setup and lead management
Timeline
  • Project Kickoff: Within 1 month
  • Pre-launch Completion: 1-2 months
  • Business Launch Marketing: December, January, February
  • Ongoing Marketing Activities: Continuous with monthly evaluations
BudgetWe are seeking proposals with fixed fee structures or fixed monthly retainer arrangements to ensure budget predictability. Please include:
  • Fixed Fee Proposal: Total cost for the entire project or specific milestones.
  • Fixed Monthly Fee Proposal: Monthly rate for ongoing marketing services.
Specify your preferred payment structure within your proposal. Leaving this out will automatically reject your application.

Required Skills and Expertise
  • B2B Marketing Experience: Proven track record in B2B marketing, especially in professional services, E-Commerce and software sectors.
  • Rapid Implementation Skills: Ability to design and implement marketing plans swiftly for quick client acquisition.
  • Digital Marketing Expertise: Strong proficiency in SEO, SEM, PPC, email marketing, social media, and content marketing.
  • Lead Generation Proficiency: Solid experience in lead generation and management for driving conversions.

We look forward to your proposal and the opportunity to partner in propelling our growth from the outset.

Required Skills:
• Content Marketing
• HubSpot
• Event Planning
• Brochures
• Steps
• Email Marketing
• Milestones
• Structures
• Lead Generation
• Social Media Marketing
• E-commerce
• Deliverables
• Advertising
• Campaigns
• Optimization
• LinkedIn
• Analytics
• Digital Marketing
• Strategic Planning
• Integration
• Strategy
• Presentations
• Social Media
• Email
• Software
• Planning
• Design
• Marketing
• Business
• Sales
• Management

About the Company

V

ValuedHR Business Services LLC

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