Experiential Marketing Lead

Overview The pay range is $114,000.00 - $205,000.00. Pay is based on several factors which vary based on position. These include labor markets and in some instances may include education, work experience and certifications. In addition to your pay, Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves. Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation. Find competitive benefits from financial and education to well-being and beyond at UsWorking at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture. Learn more about Target here.We're looking for a strategic, creative, and culture-savvy Experiential Marketing Lead to join our New York-based team, with a focus on style, fashion, and design-led campaigns. In this role, you'll be responsible for leading end-to-end experiential strategy and execution for high-impact programs that bring the Target brand to life in unforgettable ways—whether that's launching a new designer collaboration, curating immersive fashion-forward experiences, or showing up at cultural events that matter.You'll collaborate closely with cross-functional partners across Brand & Category Marketing, Creative, PR, Talent & Influencer Partnerships, Media Strategy, and Social Media, ensuring your campaigns are culturally resonant, strategically sound, and visually stunning. You'll work with top-tier agencies and creatives to push boundaries and produce buzzworthy activations that drive engagement and brand love—both IRL and online.Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.Responsibilities Lead experiential strategy for style, design and culturally-focused initiatives, from concept to executionDevelop innovative activation ideas that resonate with fashion-forward audiences, tastemakers, and key communitiesCollaborate with internal teams and external partners to ensure seamless integration across all marketing channelsManage budgets, timelines, vendors, and agencies with confidence and clarityGuide creative development with a strong eye for design and brand aestheticsLeverage cultural insights, trends, and guest behavior to shape experiences that feel relevant and shareableTrack success metrics and key learnings to inform future planningNavigate the evolving event landscape with agility, incorporating hybrid and digital extensions where neededRepresent Target in NYC-based industry and cultural spaces, identifying potential partnership opportunitiesQualifications Bachelor\'s degree or equivalent experience7+ years of relevant experience in marketing, with a focus in Experiential and deep understanding of style, fashion, design, and cultureStrong cross-functional collaborator with excellent communication and presentation skillsProven ability to build brand moments that scale across PR, social, and digitalInsatiably curious and culturally attuned and tapped into trends, influencers, and the creative scene in NYC and beyondThrives in fast-paced, dynamic environments and can pivot quickly when neededSolution-oriented, resourceful, and detail-obsessedWilling and able to travel and work flexible hours as needed to support activationsAdditional information This position will operate as a Hybrid/Flex for Your Day work arrangement based on Target's needs at our NYC Office. A Hybrid/Flex for Your Day work arrangement means the team member's core role will need to be performed both onsite at the Target NYC location the role is assigned to and virtually, depending upon what your role, team and tasks require for that day. Work duties cannot be performed outside of the country of the primary work location, unless otherwise prescribed by Target.Benefits Eligibility: Please paste this url into your preferred browser to learn about benefits eligibility for this role: With Disabilities Act (ADA): In compliance with state and federal laws, Target will make reasonable accommodations for applicants with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, please reach out to candidate.accommodations@HRHelp.Target.com. Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed through this channel.#J-18808-Ljbffr