F1 Program Manager, Global Hospitality

Amazon

Seattle, WA

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JOB DETAILS

SKILLS

Alliance/Partner Management, Alliance/Partner Marketing, Amazon Web Services (AWS), Brand Marketing (Branding), Budget Management, Budgeting, Business Administration, Business Development, Business Operations, Communication Skills, Content Development, Corporate Policies, Cost Control, Cross-Functional, Customer Experience, Customer Relations, Customer Relationship Management (CRM), Customer Satisfaction, Customer Support/Service, Customer/Client Research, Data Analysis, Demand Generation, Ecosystems, Executive Relationships, Federal Laws and Regulations, Field Marketing, Forecasting, Formula One, Functional Programming Languages, Improvement Metrics, International Marketing, Leadership, Logistics, Marketing, Marketing Campaign, Metrics, Microsoft Excel, Operational Strategy, Operational Support, Outbound Marketing, Partner Sales, Performance Analysis, Performance Metrics, Pivot Chart, Pivot Tables, Process Improvement, Project/Program Coordination, Project/Program Management, Relationship Management, Resource Management, Return on Investment (ROI), Salesforce.com, Sports, State Laws and Regulations, Strategic Planning, Tableau, Use Cases, Web Analytics

LOCATION

Seattle, WA

POSTED

5 days ago

Description AWS Global Hospitality is seeking an experienced and results-driven F1 Program Manager to lead the planning, execution, and optimization of AWS's Formula 1 hospitality events across North America (NAMER) while providing strategic guidance and operational support for F1 field-led events globally. This role is central to maximizing the business impact of AWS's F1 sponsorship through world-class customer-facing experiences that accelerate pipeline, deepen executive relationships, and drive measurable ROI. The ideal candidate will serve as the primary owner of the NAMER F1 event portfolio and act as a trusted partner to field marketing teams worldwide, ensuring consistency, quality, and business alignment across all F1 activations. You will also contribute to the global strategic direction of the F1 Program and play a key role in stakeholder management across AWS business units and leadership. Key job responsibilities Strategic Planning: Own the end-to-end planning and execution of all F1 hospitality events in the NAMER region, including race weekends, customer experiences, and ancillary activations (e.g., Miami Grand Prix, Las Vegas Grand Prix, Canadian Grand Prix, and any future North America races). Demand Generation: Partner with Sales, Business Development, and Account teams to develop and execute demand generation strategies that drive high-value customer and prospect attendance. Define nomination criteria, manage invitation workflows, and ensure optimal guest list composition aligned with business priorities. On-Site Execution: Lead all on-site logistics and experience delivery, including venue management, hospitality operations, agenda programming, speaker coordination, branding, and VIP experiences. Ensure flawless execution that reflects the AWS brand standard. Business Results & ROI: Define and track key performance indicators (KPIs) for each NAMER event, including pipeline influence, opportunity acceleration, executive engagement, and customer satisfaction. Develop post-event reporting and insights to demonstrate ROI and inform future investment decisions. Budget Management: Own the NAMER F1 event budget, ensuring efficient allocation of resources and cost optimization while delivering premium experiences. Vendor & Partner Management: Manage relationships with third-party vendors, agencies, venue partners, and the F1/team partnership ecosystem as it relates to NAMER activations. About the team The Global Executive Marketing (GEM) Hospitality team is responsible for managing AWS's portfolio of hospitality benefits through marketing partnerships with leading sports and entertainment brands. Our mission is to demonstrate the power of technology and the art of the possible through approachable use cases that are changing the way fans experience sports and entertainment. Basic Qualifications - 4+ years of professional non-internship marketing experience - Experience using data and metrics to drive improvements - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience using Microsoft Excel to manipulate and analyze data - Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion - Experience in brand identity and voice development - Experience creating brand marketing content Preferred Qualifications - Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs - Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation - MBA - Familiarity with the Formula 1 ecosystem, motorsport hospitality, and sports sponsorship activation's. Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company's reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner. The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits . USA, CA, Mountain View - 88,700.00 - 155,200.00 USD annually USA, CA, San Francisco - 88,700.00 - 155,200.00 USD annually USA, NY, New York - 88,700.00 - 155,200.00 USD annually USA, TX, Austin - 80,600.00 - 141,100.00 USD annually USA, VA, Arlington - 80,600.00 - 141,100.00 USD annually USA, WA, Seattle - 82,700.00 - 141,100.00 USD annually

About the Company

Amazon

At Amazon, we don’t wait for the next big idea to present itself. We envision the shape of impossible things and then we boldly make them reality. So far, this mindset has helped us achieve some incredible things. Let’s build new systems, challenge the status quo, and design the world we want to live in. We believe the work you do here will be the best work of your life.

Wherever you are in your career exploration, Amazon likely has an opportunity for you. Our research scientists and engineers shape the future of natural language understanding with Alexa. Fulfillment center associates around the globe send customer orders from our warehouses to doorsteps. Product managers set feature requirements, strategy, and marketing messages for brand new customer experiences. And as we grow, we’ll add jobs that haven’t been invented yet.

It’s Always Day 1
At Amazon, it’s always “Day 1.” Now, what does this mean and why does it matter? It means that our approach remains the same as it was on Amazon’s very first day – to make smart, fast decisions, stay nimble, invent, and stay focused on delighting our customers. In our 2016 shareholder letter, Amazon CEO Jeff Bezos shared his thoughts on how to keep up a Day 1 company mindset. “Staying in Day 1 requires you to experiment patiently, accept failures, plant seeds, protect saplings, and double down when you see customer delight,” he wrote. “A customer-obsessed culture best creates the conditions where all of that can happen.” You can read the full letter here

Our Leadership Principles
Our Leadership Principles help us keep a Day 1 mentality. They aren’t just a pretty inspirational wall hanging. Amazonians use them, every day, whether they’re discussing ideas for new projects, deciding on the best solution for a customer’s problem, or interviewing candidates. To read through our Leadership Principles from Customer Obsession to Bias for Action, visit https://www.amazon.jobs/principles

COMPANY SIZE

10,000 employees or more

INDUSTRY

Other/Not Classified

FOUNDED

1994

WEBSITE

http://Amazon.com/militaryroles

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