Acquisition Strategy, Analysis Skills, Artificial Intelligence (AI), Business Development, Business-to-Business (B2B), Canvassing, Communication Skills, Competitive Analysis/Strategy, Computer Security, Develop and Maintain Customers, Field Sales, Healthcare, ICP, Information Technology & Information Systems, LinkedIn, Lobbying, Market Development, Metrics, Networking Events, Operating Systems, Performance Metrics, Presentation/Verbal Skills, Product Demonstration, Purchasing/Procurement, Record Keeping, SMB Networks, Sales, Sales Management, Sales Prospecting, Startup, Technical Support, Technology Sales, Venture Capital, Writing Skills
About Treeline:
Treeline is building the Modern IT Operating System, an AI-powered software foundation that reinvents IT, security, and compliance operations for businesses by rebuilding the traditional managed service provider (MSP) model from the ground up.
The MSP market serves the IT, security, and compliance needs of the majority of SMB and mid-market companies. It is massive yet stuck in the past: over 40,000 providers in the U.S. alone and global IT spend projected to reach $6 trillion in 2026. Legacy labor-driven models rely on manual coordination, ticket queues, and fragmented tools. Modern businesses expect proactive, scalable infrastructure that grows with them.
Founded by a team from top Silicon Valley tech companies and venture capital firms, Treeline recently raised a $25 million Series A led by a16z. We are scaling faster than industry norms through dual growth engines: organic expansion and strategic acquisitions of MSPs that we rapidly transform with our proprietary platform.
Job Summary:
We are looking for driven, locally-networked Business Development Representatives to plant Treeline's flag in key markets across the U.S. In this role, you will own top-of-funnel pipeline generation in your market — building relationships, sourcing qualified opportunities, and handing off well-developed deals to our Account Executive team to close.
This is a field role built for someone who thrives outside the office: at industry events, in prospect lobbies, and in the community networks where SMB and mid-market IT decisions get made. You will be Treeline's face in your market before we have an AE there, and the pipeline you build will directly determine when and how we expand our closing capacity in your city.
Success here is measured by qualified meetings booked, pipeline generated, and deals advanced to Demo stage or beyond. You are not expected to close — you are expected to build the pipeline that makes closing possible.
Responsibilities include:
- Market Development: Build Treeline's presence in your assigned market from the ground up. Develop a target account list, map local centers of influence, and establish Treeline as a known name in the SMB/mid-market IT community.
- Outbound Prospecting: Self-source pipeline through cold outreach, LinkedIn, weekly canvassing, networking events, industry associations, and referral relationships. You own your own top of funnel and will set 3 - 5 qualified meetings per week.
- Discovery & Qualification: Conduct initial discovery calls to assess fit, pain, and readiness. Qualify deals against Treeline's ICP before handing off to the AE team.
- Deal Handoff: Facilitate warm, well-documented handoffs to Account Executives. Provide full context on the account, decision-maker, pain points, and timeline so the AE can run an effective demo from day one.
- Pipeline Hygiene: Maintain accurate deal records in HubSpot. Log all activity, update stages, and ensure every deal in your pipeline has a contact, a close date, and a next step.
- Market Intelligence: Serve as the eyes and ears of Treeline in your market. Report on competitive dynamics, common objections, and buyer trends to help refine our ICP and messaging.
- Referral Network: Build and nurture a referral network and other centers of influence who serve the same SMB/mid-market buyers we target.
- Events & Community: Represent Treeline at local industry events, chamber meetings, and technology associations.
What you bring:
- Experience: 2+ years in B2B field sales, business development, or a market-facing role. MSP, IT services, or technology sales experience strongly preferred. We will consider candidates with strong local networks and relevant relationship-building experience even if the title doesn't match exactly.
- Metric-Driven: Strong analytical mindset and comfort with data, KPIs, and funnel optimization
- Hunter Mentality: You are relentless in pursuit of new business and comfortable with in-person prospecting.
- Communication: Exceptional verbal and written communication skills; you can simplify complex technical concepts for non-technical buyers.
- Coachability: You crave feedback, learn quickly from losses, and constantly iterate on your pitch.
- Startup Mindset: You thrive in a fast-paced environment where the playbook is still being written and are comfortable with ambiguity.
- Travel: Willingness to be in the market consistently including events, canvassing, prospect meetings, partner visits. This role requires physical presence.
Benefits
- Competitive compensation, OTE $150K+ for top performers
- Healthcare + Vision + Dental benefits
- Hybrid work environment - field-based with flexibility
- Flexible time-off policy