About the role
Bedrock is scaling its go-to-market motion, and this role is central to our growth effort. As Field & Events Marketing Manager, you will own how Bedrock shows up in person and virtually with the accounts, partners, and communities that matter most, from an intimate CISO dinner to a fully staffed booth at Black Hat. You will build and run the programs that turn Bedrock’s category story into pipeline: regional ABM events, flagship industry conferences, channel and strategic partner co-marketing, and webinars. This is a build role. You will be establishing Bedrock’s field marketing playbook rather than inheriting one, working closely with Sales, Product Marketing, and executive stakeholders, with a clear path to grow the function as the team scales.
What you'll do
Field ABM & Regional Programs
- Design and run field ABM programs, including executive dinners, roundtables, and other intimate regional gatherings, that bring together prospects from Bedrock’s target account list.
- Partner with Sales and SDR/BDR teams to select target accounts, drive invitations, and ensure timely follow-up with every attendee.
- Curate content, format, and guest experience, including the venue, speakers, and discussion topics, appropriate for CISO and VP-level audiences.
Flagship Conferences & Trade Shows
- Own Bedrock’s presence at major industry events, including Black Hat, RSA Conference, AWS re:Invent, and relevant regional conferences, from sponsorship selection through booth strategy, staffing, and on-site execution.
- Manage vendor relationships, contracts, and logistics, including booth builds, shipping, lead capture and badge scanning, swag, and inventory.
- Pursue speaking sessions and award submissions that build Bedrock’s visibility and credibility at target events.
- Coordinate pre-event outreach and post-event lead routing and follow-up with Sales and SDR teams.
Sales-Led Regional Events
- Equip and support Sales in running their own local and regional events, including happy hours, lunch-and-learns, and small-group briefings, with repeatable playbooks, templates, and event-in-a-box kits.
- Brief and train the Sales team on messaging, positioning, and logistics ahead of every event.
Channel Partner Marketing
- Build and execute co-marketing programs with channel and reseller partners, such as Guidepoint, Trace3, Evotek, and similar organizations, including joint events, enablement content, and marketing development fund programs.
- Serve as the marketing point of contact for partner marketing managers, aligning on shared pipeline goals.
Strategic Technology Partner Marketing
- Develop joint go-to-market and event programs with strategic technology partners, such as Snowflake, AWS, and Databricks, including co-sponsored events, joint webinars, and shared collateral.
- Represent Bedrock in partner marketing planning and align Bedrock’s presence at partner-hosted flagship events, such as Snowflake Summit and AWS re:Invent.
Webinar Programs
- Own the end-to-end webinar program, including topic planning, internal and partner speaker recruitment, promotion, and post-webinar nurture and follow-up.
- Partner with Product Marketing on content and narrative to ensure webinars reflect Bedrock’s positioning.
Program Operations, Budget & Reporting
- Own the field marketing budget, forecast spend, track actuals, and report ROI by program.
- Define and report on KPIs, including pipeline sourced and influenced, cost per opportunity, and attendance-to-pipeline conversion, for every program.
- Maintain the field marketing calendar and manage the event technology stack, including CRM, marketing automation, and registration and event platforms.
Qualifications
- Experience: 5–7 years in B2B field and events marketing; this is not a first or second marketing role. Cybersecurity or broader enterprise tech experience is strongly preferred.
- Sales Partnership: Track record operating as an embedded marketing partner to a sales team, with direct ownership of pipeline-related metrics
- Channel & Partner Marketing: Experience building co-marketing programs with channel/reseller partners and strategic technology partners
- Event & Vendor Management: Comfort owning contracts, budgets, logistics, and on-site execution for events ranging from 10-person dinners to major trade show booths
- Systems Literacy: Working knowledge of CRM (Salesforce), marketing automation (HubSpot or similar), and event/registration platforms
- Builder’s Mindset: Comfort creating process and infrastructure from scratch in an early-stage environment, not just executing an existing playbook
- Location: SF Bay Area preferred (hybrid out of San Mateo HQ); open to strong remote candidates with regular travel to HQ and events