Field Marketing Coordinator

Accountabilities/Duties: 

Local Social Platform Project Lead
• Serve as the day-to-day lead and administrator for the Local Social platform (SOCi), which powers localized social media content for our Bakeries.
• Develop and manage guides and training materials to ensure successful platform adoption and consistent brand storytelling at the local level.
• Monitor engagement, usage, and content performance; prepare monthly reports highlighting best practices and areas for improvement.
• Provide one-on-one and group coaching to Bakery users to strengthen social media execution and community engagement.

Field Marketing Support
• Assist Field Marketing Managers with executional and logistical needs for New Bakery Openings, Grand Openings, and Bakery Birthdays.
• Support and help coordinate post NBO opening 90-day recap reviews.

Performance Analysis & Local Insights
• Support marketing programs and performance reviews by gathering and organizing data on local marketing activities, sales trends, and digital metrics.
• Partner with the Field Marketing team to identify underperforming Bakeries, contributing to local action plans based on data-driven insights, as needed.

Resource & Communication Support
• Contribute to the creation of marketing tools, guides, and resources that make local marketing easier and more effective for Bakery system.
• Maintain organized marketing documentation and help ensure updates are communicated across the system.
• Collaborate cross-functionally with Brand, Creative, Digital, and Operations teams to ensure alignment.

Core Values/Leadership Competencies:

• Servant’s Heart
  • Developer of people
  • Vision casting
  • Leads by example

• Spirit of a Champion
  • Exhibits extreme ownership – 100/0! Mentality – 100% responsibility and zero excuses!
  • Excellence driven, desires feedback and improvement
  • Exhibits sound judgment
• GenuineConnections
  • Intensely collaborative
  • Professional with the ability to influence at all levels
  • Communicates often and openly

Skills and Abilities:

• Familiarity with social media management tools or platforms (e.g., Sprout, SOCi, Hootsuite, or Meta Business Suite).
• Strong writing, organization, and communication skills.
• Comfortable managing multiple projects and deadlines in a fast-paced, collaborative environment.
• Passion for supporting local businesses and community engagement.
• Proficiency in Microsoft Office and/or Google Workspace; experience with data visualization or reporting tools is a plus.

Education/Certifications and Work Experience Requirements:

• Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience).
• 1-2 years of marketing experience, ideally in a multi-unit, franchise, or retail environment.

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