Field Marketing Manager

Field Marketing Manager

Our client produces an award-winning craft whiskey born from the same philosophy that drives every custom car and bike built by the American Metal Custom Shop — no shortcuts, no compromises, just pure American craftsmanship. Based in Danbury, CT, we believe that whether you're in the garage or the distillery, the details are everything. Our whiskey is built with the same hands-on dedication that goes into a hand-fabricated hot rod: precision, passion, and a relentless commitment to quality. We're not just a whiskey brand — we're a lifestyle rooted in the spirit of American ingenuity. #StayRowdy

The Role

We are seeking a driven and entrepreneurial Field Marketing Manager to lead on-the-ground activation for our whiskey portfolio. This is a high-visibility, high-impact role for a marketing professional who thrives at the intersection of brand strategy and local market execution. You will be the face of our whiskey brands in key markets — building trade relationships, driving consumer trial, and translating national brand strategies into locally relevant, revenue-generating programs.

Key Responsibilities

Brand Activation & Events

• Develop and execute local field marketing plans aligned to national brand strategy
• Plan and lead consumer-facing events, tastings, sponsorships, and experiential activations that drive trial, awareness, and brand affinity
• Represent the brand at trade shows, consumer festivals, and retailer/distributor events
• Build and manage a calendar of activations across on-premise (bars, restaurants) and off-premise (retail) accounts

Trade & Distributor Engagement

• Partner closely with distributor partners and the GADABOUT Agency team to identify high-opportunity accounts and execute joint business plans
• Train and educate distributor reps, sales agency partners, bar staff, and retail teams on the brand — brand story, liquid quality, and key selling points
• Build strong relationships with key on-premise accounts, including whiskey bars, craft cocktail programs, and premium dining
• Support retail programming including shelf placement, point-of-sale execution, and in-store tasting events

Insights & Reporting

• Track activation performance across markets; analyze ROI and provide regular reporting to the marketing and sales leadership teams
• Gather and share competitive intelligence, local consumer trends, and distributor feedback to inform brand planning
• Manage field marketing budget with accountability for spend efficiency and business outcomes

Cross-Functional Collaboration

• Collaborate with brand marketing team to localize campaigns and adapt assets for regional relevance
• Work with the PR and digital teams to amplify local activations through social media and earned media
• Serve as a field ambassador and cultural connector between brand, sales, and trade communities

Qualifications

Required

• 5+ years of experience in field marketing, brand marketing, or sales in the spirits, beer, or broader beverage alcohol industry
• Deep knowledge of the American whiskey category — including bourbon, Tennessee whiskey, and rye — and genuine passion for the craft
• Proven track record of executing high-quality consumer and trade events that drive measurable brand results
• Strong relationship-building skills with distributors, trade accounts, and retail partners
• Ability to work independently in a field-based environment with a high degree of ownership and self-motivation
• Proficiency in tracking activation performance, analyzing results, and translating insights into action
• Willingness to travel extensively within assigned territory (up to 60–70%), including evenings and weekends as required by activation schedules
• Must demonstrate computer literacy
• At least 21 years of age
• Valid Driver's License
• Reliable transportation

Preferred

• Experience with premium or craft spirits brands, particularly in the whiskey segment
• Existing relationships within the on-premise whiskey community (whiskey bars, cocktail programs, spirits retailers)
• Experience working with a national spirits company and managing distributor networks
• Wine and/or spirits education credential

What We Offer

• The opportunity to grow a strategic whiskey portfolio under a collaborative, entrepreneurial culture where field insight is genuinely valued at the leadership level
• Competitive base salary, performance bonus, and comprehensive benefits package
• Car allowance and expense reimbursement for travel and activation-related costs
• Career development opportunities within a fast-growing, entrepreneurial-minded whiskey company