Coldwell Banker Realty is seeking an enthusiastic and strategic Field Marketing Manager to support our real estate agents in the Pittsburgh, PA market by helping them grow their businesses using Coldwell Banker's industry-leading programs and technology.
The Field Marketing Manager serves as the local marketing strategist and trusted advisor for agents, managers, and leadership. Acting as both a consultant and connector, this individual brings the power of the Coldwell Banker brand to life at the local level-translating national resources into impactful, market-specific strategies. From developing and executing local marketing plans to guiding agents one-on-one, this role is focused on driving business growth, strengthening the agent value proposition, and increasing engagement with our brand. This is a highly visible role for someone who thrives at the intersection of training, marketing, technology, and business strategy.
Essential Job Functions
Agent & Manager Support
- Act as a trusted marketing advisor, helping agents and managers grow their business through smarter use of tools, platforms, and strategy.
- Lead group sessions and one-on-one consultations to guide personal marketing strategy.
- Partner directly with top-producing agents to align marketing strategies with their business goals.
- Maintain strong in-office presence to support engagement, recruiting, and retention.
- Engage with leadership teams to present technology along with a focus on training.
- Confidently represent and deliver the Coldwell Banker Global Luxury program, providing guidance, resources, and local expertise in tandem with the luxury team.
Technology & Marketing Translator
- Help agents understand and adopt marketing technology, including social media, AI tools, and digital platforms.
- Turn new tools and capabilities into practical, easy-to-use workflows.
- Drive awareness and usage of Coldwell Banker Realty's marketing ecosystem.
Team Development & Management
- Recruit, supervise, and coach office-based marketing coordinators, fostering a high-performance culture focused on service, expertise, and business growth.
Strategic Market Support
- Develop and implement localized marketing strategies that align with the company's growth objectives, including advertising, campaigns, and tactical programs.
- Track performance and communicate insights to leadership.
- Support recruiting efforts with customized presentations and strategic positioning.
Leadership Partnership
- Collaborate with local senior leadership on recruiting, retention, and business development opportunities.
- Represent the brand with polish and confidence in meetings, events, and one-on-one interactions, building strong relationships across the market.
Events & Communications
- Plan and execute local events and initiatives that build agent engagement and brand visibility.
- Deliver clear communications and instructions within the market to ensure successful launches of marketing programs and initiatives.
- Represent the Coldwell Banker brand with professionalism and confidence.
What Makes This Role Exciting
- Direct impact on agent success and business growth
- Exposure to leadership, top producers, and high-value recruiting conversations
- Hands-on experience with AI, digital marketing, and emerging technology
- Opportunity to develop both strategic and executional skill sets early in your career
Who You Are
- A strong communicator who can simplify complex ideas
- Naturally curious about marketing, technology, and business growth
- Comfortable presenting, teaching, and influencing others
- Organized, proactive, and able to manage multiple priorities
- Energized by being in the field and working directly with people
Qualifications
- 3+ years of experience in marketing, communications, or a related field
- Minimum 2 years' experience as a people manager
- Strong presentation, writing, and communication skills
- Prior experience presenting technology training to large audiences.
- Ability to demonstrate workflow within training sessions.
- Ability to quickly learn and explain new technology platforms and tools
- Familiarity with social media marketing and digital content
- Experience managing multiple projects and deadlines
- Ability to travel within a designated group of assigned offices in the region
Nice to Have
- Exposure to real estate tools and an understanding of how they support marketing and productivity
- Experience working in real estate or a field-based environment
- Understanding of personal branding and lead generation strategies
We are proud to offer a comprehensive benefits package to our employees including:
- Medical, Dental, Vision, Short-term and Long-term disability benefits, AD&D
- 401(k) savings plan with company match
- Paid Time Off to Include Holidays , Vacation Time, and Sick Time
- Paid Family & Paternity Leave
- Life Insurance
- Business Travel Accident Insurance
- All employees receive access to LinkedIn Learning
- Employee Referral Program
- Adoption Assistance Program
- Employee Assistance Program
- Health and Wellness Program and Incentives
- Employee Discounts
- Employee Resource Groups