Direct message the job poster from Ethos Hospitality GroupPromotional Products Expert | Nonprofit Executive | HR Director | Talent Acquisition & Retention | Business Process Optimization KEY RESPONSIBILITIESEmployee RecruitmentRecruit, onboard, and manage brand ambassadors.Create incentive programs to drive engagement and performance among field representatives.Monitor team performance and provide coaching to optimize results.Event Planning and Execution:Plan, organize, and execute B2B partnerships, product sampling, pop ups and other marketing events on and off-site.Manage all event logistics, including setup, registration, and teardown.Develop and distribute promotional materials and manage event marketing campaigns.Work with GM to create BEOs for planned events, when neededGenerate and qualify leads through various field activities.Collaborate with sales team to understand their needs and support their efforts.Engage with customers and prospects to promote products and services.Brand Awareness:Ensure consistent brand messaging across all field marketing activities.Tailor marketing campaigns to fit local markets and demographics.Develop and maintain relationships with local partners, vendors, and influencers.Data Analysis and Reporting:Monitor the performance of field marketing campaigns and events.Analyze data to report on the effectiveness of marketing strategies and initiatives.Use insights from data to refine and improve marketing activities.Monitor and track reviews on all major platforms (e.g., Google, Yelp, TripAdvisor) to ensure consistent and timely responses.Respond promptly and professionally to all customer reviews across all applicable platforms, addressing both positive feedback and resolving negative experiences. Work hand in hand with operations team.Implement strategies to improve and maintain an average rating of 4.0 or higher on all review platforms.Analyze review trends and provide actionable insights to management for continuous improvement in customer satisfaction and service quality.Budget Management:Allocate and manage budgets for various field marketing activities.Ensure that all activities are cost-effective and within the allocated budget.Communication and Coordination:Act as a liaison between marketing and operations teams to ensure strong and accurate communication.Regularly update all team members on campaign progress and results.Help aide in building the morale and culture of our entire staff to be the best in class.Brand Ambassador Leadership:Build personal relationships with consumers and learn as much as possible about them and their network.Build relationships with staff (brand ambassadors) and earn their buy-in for events and marketing efforts.Teach staff how to be an extension of field marketing initiatives.Take lead on celebrating and recognizing our staff (birthdays, personal accomplishments, professional wins) and develop systems to do soMarket Research:Conduct competitive analysis and gather data on competitors' field activities.Conduct surveys and gather feedback to understand customer needs and preferences.ENSURE WE WIN!WHAT'S NEEDED TO ACHIEVE SUCCESSExcellent verbal and written communication skills.Strong project management and organizational skills.Proficient in data analysis and reporting.Creative thinker with the ability to develop innovative events and sales strategies.Strong interpersonal skills and the ability to build and maintain relationships.Flexibility to travel as required for events and field activities.Hold your fellow co-workers accountable for their jobs so that you can succeed at yours.Aide in the development and well-being of all members of your team.Diligently study your competitors and strive to beat them.Invest in yourself outside of work, and ensure that you continue to grow physically, mentally, and spiritually.STANDARDS BY WHICH YOU WILL BE EVALUATEDHow well you execute tasks given to youQuarterly Objectives and Key ResultsWeekly KPIsEvaluation by your co-workers above and below youInnovations and competitive advantages you bring to the tableEmployee Personal Development PlanAnnual reviewCOMPENSATION PLANQuarterly bonus opportunitiesPTO50% discount at Ethos concepts (not to be abused)WORK SCHEDULEWhatever it takes to win, including nights, weekends and holidaysSeniority level Seniority level Mid-Senior levelEmployment type Employment type Full-timeJob function Job function Marketing and SalesIndustries HospitalityReferrals increase your chances of interviewing at Ethos Hospitality Group by 2xSign in to set job alerts for “Field Marketing Manager” roles. 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