Job Description
Compensation Type:
Yearly
Kessler Hotels:
Kessler Hospitality’s portfolio of artistically inspired boutique hotels features unique design, luxurious accommodations, enriching ambiance, and intuitive service. With properties throughout Colorado, Georgia, Florida, North Carolina, and South Carolina, each hotel’s exquisite art, music, and cultural influences are intentionally approachable. Designed to inspire and create unforgettable experiences, Kessler guests are immersed in refined Bohemian luxury, whether at a cutting-edge downtown icon, a premier luxury lodge, Savannah’s entertainment destination, or an elite ski lodge. As the founding member of Marriott’s Autograph Collection, Kessler Hospitality has long championed bold, original hotels, each carefully created with distinctive style and the Individualist traveler in mind.
Location:The passionate and resourceful Field Marketing Manager will develop and execute marketing initiatives on behalf of Beaver Creek Lodge, Grand Bohemian Lodge Greenville and Grand Bohemian Lodge Asheville. This individual will work across digital marketing, social media, PR, creative services, website management, partnerships, programming, and guest-facing messaging — to drive brand awareness and outstanding results at each market they support. The Field Marketing Manager will work cross-functionally with on-property department leads (Operations, Sales, F&B, Events) as well as with corporate marketing, revenue, and Digital Marketing teams to ensure each property's brand presence is fully maximized in its local market.
Responsibilities:• Marketing Plan Development & Execution (Strategy): Develop and execute comprehensive marketing plans tailored to each supported property's local market, brand positioning, and business goals to ensure strategies are executed.
• Project Management: Manage multiple concurrent marketing initiatives across properties, ensuring timelines, budgets, and stakeholders remain aligned.
• Local Market & Partnership Identification: Identify relevant contacts across local businesses, music, arts, fashion, and design communities in each market to develop strategic marketing partnerships, promotions, and programs that enhance the property's brand, attract new guests and build on the guest experience.
• PR Support: Maintain property talking points, coordinate media opportunities / image requests, and provide relevant, innovative programs for ongoing and seasonal news.
• Social Media Management: Manage each property's social media agency, supplying ongoing information, overseeing content calendars, photo/video shoots, influencer stays and press amplification.
• Creative, Photography & Content Partnership: Work with the Creative/Brand teams to develop branded materials and property content — including signage, in-room TV content, key cards, collateral, photography, and video.
• Packages & Revenue Partnership: In partnership with Sr. Director of Marketing and Revenue, develop seasonal packages and work with Operations to execute.
• Website Management: Manage each property website's content management system to ensure information accuracy.
• Digital Marketing Collaboration: Supply Complex Digital Marketing Director with relevant information for campaign planning across all digital channels.
• Cross-Functional Relationship Management: Partner with on-property teams — F&B, Events, Sales and Operations to maximize pre-arrival, in-house and post-stay experiences.
• Communication & Reporting: Attend on-property manager meetings to communicate strategies, tactics, and measurable results to each hotel team.
• Performance Tracking: Implement regular tracking to identify and report on results for all marketing initiatives.
Qualifications:
• Project Management: Manage multiple concurrent marketing initiatives across properties, ensuring timelines, budgets, and stakeholders remain aligned.
• Local Market & Partnership Identification: Identify relevant contacts across local businesses, music, arts, fashion, and design communities in each market to develop strategic marketing partnerships, promotions, and programs that enhance the property's brand, attract new guests and build on the guest experience.
• PR Support: Maintain property talking points, coordinate media opportunities / image requests, and provide relevant, innovative programs for ongoing and seasonal news.
• Social Media Management: Manage each property's social media agency, supplying ongoing information, overseeing content calendars, photo/video shoots, influencer stays and press amplification.
• Creative, Photography & Content Partnership: Work with the Creative/Brand teams to develop branded materials and property content — including signage, in-room TV content, key cards, collateral, photography, and video.
• Packages & Revenue Partnership: In partnership with Sr. Director of Marketing and Revenue, develop seasonal packages and work with Operations to execute.
• Website Management: Manage each property website's content management system to ensure information accuracy.
• Digital Marketing Collaboration: Supply Complex Digital Marketing Director with relevant information for campaign planning across all digital channels.
• Cross-Functional Relationship Management: Partner with on-property teams — F&B, Events, Sales and Operations to maximize pre-arrival, in-house and post-stay experiences.
• Communication & Reporting: Attend on-property manager meetings to communicate strategies, tactics, and measurable results to each hotel team.
• Performance Tracking: Implement regular tracking to identify and report on results for all marketing initiatives.
• Minimum of three to five (3-5) years of marketing experience, preferably within a hospitality or multi-property environment – required.
• Experience managing PR and/or social media agency relationships – preferred.
• Demonstrated experience developing and executing marketing plans – required.
• Experience coordinating photography/video content shoots – preferred.
• Skilled in the use of Microsoft Office applications, including Excel and Word – required.
• Experience managing PR and/or social media agency relationships – preferred.
• Demonstrated experience developing and executing marketing plans – required.
• Experience coordinating photography/video content shoots – preferred.
• Skilled in the use of Microsoft Office applications, including Excel and Word – required.
• Ability to work effectively cross-functionally with Operations, Sales, and F&B teams at each property.
• Strong creative sensibility, including comfort directing content development.
• Strong project management skills, with the ability to manage multiple concurrent initiatives and travel schedules.
• High attention to detail.
• Strong relationship management skills, with the ability to build and manage relationships with agencies, local partners, and on-property teams.
• Strong written, verbal, and interpersonal skills.
• Strong creative sensibility, including comfort directing content development.
• Strong project management skills, with the ability to manage multiple concurrent initiatives and travel schedules.
• High attention to detail.
• Strong relationship management skills, with the ability to build and manage relationships with agencies, local partners, and on-property teams.
• Strong written, verbal, and interpersonal skills.
Numbers & Facts
| Location | Greenville, South Carolina |
| Job Type | Full-time |
Skills
- Alliance/Partner Managementunmatched
- Brand Marketing (Branding)unmatched
- Brand Positioningunmatched
- Budgetingunmatched
- Campaignsunmatched
- Content Developmentunmatched
- Content Management Systems (CMS)unmatched
- Creative Servicesunmatched
- Cross-Functionalunmatched
- Data Qualityunmatched
- Detail Orientedunmatched
- Fashion Designunmatched
- Field Marketingunmatched
- Interpersonal Skillsunmatched
- Marketingunmatched
- Marketing Planunmatched
- Marketing Strategyunmatched
- Microsoft Excelunmatched
- Microsoft Officeunmatched
- Microsoft Wordunmatched
- Musicunmatched
- Online Marketingunmatched
- Performance Analysisunmatched
- Photographyunmatched
- Presentation/Verbal Skillsunmatched
- Project/Program Managementunmatched
- Promotional Programsunmatched
- Property Maintenanceunmatched
- Property Managementunmatched
- Public/Media/Press/Analyst Relationsunmatched
- Relationship Managementunmatched
- Salesunmatched
- Sales Managementunmatched
- Sales Operationsunmatched
- Social Mediaunmatched
- Social Media Marketingunmatched
- Strategic Planningunmatched
- Website Managementunmatched
- Willing to Travelunmatched
- Writing Skillsunmatched
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