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Field Marketing Manager - Interactive Entertainment & High Tech
Hybrid in United States of America: Seattle, United States of America: Bellevue
Sales and Marketing
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Lead enterprise technology marketing at the heart of Seattles gaming and tech industries.
EPAM Systems is seeking a Field Marketing Manager to join our North American marketing team in a high-impact, high-visibility role embedded in the Seattle market. You will serve as the primary marketing partner to senior stakeholders within EPAMs interactive entertainment vertical - one of our most strategically significant and fastest-growing practice areas in North America!
In this role, youll operate within a networked global marketing organization, driving demand generation, brand authority, and translating EPAMs enterprise technology capabilities into marketing strategies that resonate with technically sophisticated buyers across the games industry.
Ready to own a vertical, influence a market, and make your mark on one of EPAMs most dynamic practice areas? Apply today!
Req #1011455830
Responsibilities
Serve as the embedded marketing lead for EPAMs interactive entertainment vertical in the Seattle market, acting as a strategic partner to senior business stakeholders
Partner with business unit leadership to define marketing priorities and build quarterly go-to-market plans aligned to revenue and pipeline goals
Translate EPAMs enterprise technology offerings - spanning AI, cloud, and digital platform engineering - into compelling narratives that resonate with games studios, publishers, and platform holders
Own and activate integrated field marketing campaigns end-to-end, driving marketing qualified leads (MQLs) through the pipeline
Identify and activate the right marketing mix - including industry events, targeted digital campaigns, analyst relations, social media, and sales enablement - to reach key decision-makers across the games ecosystem
Test, measure, and optimize campaign performance; report on results and track leads through the full sales cycle
Monitor the competitive landscape within the interactive entertainment and enterprise technology space, translating market intelligence into strategic recommendations
Develop account-based marketing assets and sales enablement materials to accelerate growth within existing studio and publisher accounts
Lead case study development to capture and amplify client success stories across the games vertical
Requirements
Minimum 5 years of experience in field marketing, demand generation, or integrated B2B marketing, preferably within technology services, interactive entertainment, or adjacent industries
Demonstrated ability to build and sustain strong relationships with senior stakeholders, including the ability to influence without authority and navigate complex organizational dynamics
Proven track record of owning end-to-end campaigns and delivering measurable pipeline impact in a B2B environment
Familiarity with the games development lifecycle and how enterprise technology - cloud infrastructure, AI tooling, platform engineering - intersects with studio and publisher operations
Knowledge of the Seattle and Pacific Northwest games ecosystem and its key players, including studios, publishers, and platform holders
Proficiency with marketing automation, CRM, analytics, and campaign tracking platforms
Exceptional communication skills - able to translate technical concepts for diverse audiences and present confidently to senior leadership
Strong project management skills with the ability to manage multiple high-stakes workstreams in a fast-paced, high-volume environment
Resourceful, proactive, and comfortable making decisions in ambiguous situations
Bachelors degree in marketing, communications, or a related field