Field Marketing Manager - LCJ

Field Marketing Manager

The Field Marketing Manager is responsible for driving local store marketing execution and brand growth across a defined territory of franchise and/or corporate-owned pizza locations. This role partners closely with operations and franchisees to increase traffic, sales, and brand awareness through data-driven, community-focused marketing initiatives.

Key Responsibilities

• Local Store Marketing (LSM):
  • Develop and execute localized marketing strategies to drive traffic and sales across assigned markets
  • Customize national campaigns to ensure relevance at the store level
• Franchisee & Operator Support:
  • Serve as the primary marketing partner to franchisees and operators
  • Provide guidance on marketing calendars, promotions, and budget allocation
  • Train and coach operators on best-in-class LSM execution
• Campaign Execution:
  • Lead rollout of regional and national campaigns, ensuring consistent execution across all locations
  • Monitor performance and optimize based on ROI and market feedback
• Community Engagement:
  • Build partnerships with schools, local businesses, and community organizations
  • Drive grassroots marketing efforts (events, sponsorships, fundraisers)
• Digital & Media Strategy:
  • Oversee local digital marketing efforts including paid social, search, and third-party delivery platforms
  • Optimize local listings, reviews, and reputation management
• Performance Analytics:
  • Analyze sales, traffic, and marketing data to identify trends and opportunities
  • Provide actionable insights and recommendations to improve performance
• New Store Openings:
  • Support grand openings and re-openings with targeted marketing plans
  • Coordinate pre- and post-opening campaigns to maximize early sales

Qualifications

• 4–7+ years of experience in field marketing, local marketing, or brand marketing (QSR, restaurant, or retail preferred)
• Experience working with franchise systems strongly preferred
• Proven ability to influence and support multi-unit operators
• Strong understanding of digital marketing channels and local media planning
• Analytical mindset with experience interpreting sales and campaign performance data
• Excellent communication and relationship-building skills

Key Competencies

• Operator-first mindset
• Strong business acumen
• Ability to manage multiple markets and priorities
• Collaborative and cross-functional leadership
• Results-driven with a focus on ROI

Success Metrics

• Same-store sales growth across assigned territory
• Traffic and transaction growth
• ROI on local marketing spend
• Franchisee/operator satisfaction
• Successful execution of campaigns and new store openings

Reporting Structure

• Reports to: Director of Marketing / VP of Marketing
• Works cross-functionally with: Operations, Franchise Development, Digital Marketing, and Brand Teams