Position Overview
The Field Marketing Manager is responsible for driving local store marketing (LSM) execution and brand growth across a defined territory of franchise and/or corporate-owned pizza locations. This role partners closely with operations and franchisees to increase traffic, sales, and brand awareness through data-driven, community-focused marketing initiatives.
Key Responsibilities
- Local Store Marketing (LSM):
- Develop and execute localized marketing strategies to drive traffic and sales across assigned markets
- Customize national campaigns to ensure relevance at the store level
- Franchisee & Operator Support:
- Serve as the primary marketing partner to franchisees and operators
- Provide guidance on marketing calendars, promotions, and budget allocation
- Train and coach operators on best-in-class LSM execution
- Campaign Execution:
- Lead rollout of regional and national campaigns, ensuring consistent execution across all locations
- Monitor performance and optimize based on ROI and market feedback
- Community Engagement:
- Build partnerships with schools, local businesses, and community organizations
- Drive grassroots marketing efforts (events, sponsorships, fundraisers)
- Digital & Media Strategy:
- Oversee local digital marketing efforts including paid social, search, and third-party delivery platforms
- Optimize local listings, reviews, and reputation management
- Performance Analytics:
- Analyze sales, traffic, and marketing data to identify trends and opportunities
- Provide actionable insights and recommendations to improve performance
- New Store Openings:
- Support grand openings and re-openings with targeted marketing plans
- Coordinate pre- and post-opening campaigns to maximize early sales
Qualifications
- 4–7+ years of experience in field marketing, local marketing, or brand marketing (QSR, restaurant, or retail preferred)
- Experience working with franchise systems strongly preferred
- Proven ability to influence and support multi-unit operators
- Strong understanding of digital marketing channels and local media planning
- Analytical mindset with experience interpreting sales and campaign performance data
- Excellent communication and relationship-building skills
Key Competencies
- Operator-first mindset
- Strong business acumen
- Ability to manage multiple markets and priorities
- Collaborative and cross-functional leadership
- Results-driven with a focus on ROI
Success Metrics
- Same-store sales growth across assigned territory
- Traffic and transaction growth
- ROI on local marketing spend
- Franchisee/operator satisfaction
- Successful execution of campaigns and new store openings
Reporting Structure
- Reports to: Director of Marketing / VP of Marketing
- Works cross-functionally with: Operations, Franchise Development, Digital Marketing, and Brand Teams
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