Field Marketing Manager - North America

Do you bring field marketing leadership experience and a passion for building targeted, account-based campaigns? Have you worked across complex B2B buying journeys to turn marketing engagement into qualified pipeline?

If this sounds like you and you are driven by purpose, join the SOPHiA GENETICS marketing team as a Field Marketing Manager for North America and enable us to make a positive impact on the outcomes for cancer and rare disease patients worldwide.

Enjoy the flexibility of a hybrid work schedule allowing 2 days PW home working, collaborating closely with colleagues in our Boston corporate office.

Our Mission

We believe there is a smarter, more data-driven way to make decisions in healthcare and our cloud-native AI powered SOPHiA DDM Platform makes that vision a reality on a daily basis. You will have direct input to our mission to democratize data-driven medicine for the ultimate benefit of cancer and rare disease patients across the globe.

Your Mission

You will lead field marketing execution across North America, managing the connection between marketing, sales and SDR activity. You will turn event and campaign engagement into well-qualified opportunities, strengthen sales follow-up, and build a more strategic outbound motion around the audiences and topics that matter.

The value you add

• Lead the NORAM field marketing function, including two SDRs and an Events Lead.
• Manage inbound leads from events, webinars and other marketing activity, from qualification through handoff and follow-up.
• Partner with sales teams to improve follow-through on qualified leads and identify opportunities that are not being progressed.
• Plan targeted outbound campaigns with SDRs, using marketing automation and account-based marketing tools such as 6sense, and tailor messages to specific audiences and events.
• Coordinate field activity and campaign execution across a decentralized NORAM sales organization.
• Focus the team"s work on conversion quality and pipeline outcomes rather than activity volume alone.