Field Marketing Manager

The Role

Clearstory is hiring a Field Marketing Manager to own our trade show presence, customer events, field campaigns, gifting programs, and webinars from idea to full execution. This is a builder role for someone who can take a concept and turn it into a flawlessly run program - and who is just as comfortable owning a budget and a ROI number as they are running a booth on-site. You'll report to the VP of Marketing and work in close partnership with Sales, Partnerships, RevOps, and Content to make sure every program generates real pipeline, not just activity.

You'll be judged on outcomes: MQLs generated, pipeline sourced and influenced, and - most importantly - how much of that pipeline converts into paid customers.

What Great Looks Like

Someone who can turn a vague idea into a fully executed program without a lot of hand-holding - strong at both the creative front end (what should we do, and why) and the unglamorous back end (shipping logistics, budget tracking, follow-up cadence). Detail-oriented enough to run flawless on-site execution, and analytical enough to walk into a leadership review with a clean ROI story for every dollar spent.

Why This Role

• Own a complete function - field marketing is yours to build, run, and be measured on
• Direct visibility with GTM leadership on pipeline and revenue impact, not just activity
• A company culture built on our values: Be Curious, Keep It Simple, Customer Obsession, Raise the Bar

What You'll Do

Trade Shows & Industry Events

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• Own the annual trade show and conference calendar - which events we show up at, at what tier, and why
• Manage end-to-end logistics: booth design and vendor coordination, shipping, staffing, swag, and on-site execution
• Prep the sales team attending with talk tracks, target account lists, and a lead capture process
• Build a repeatable pre-show / on-site / post-show playbook

Customer & Field Events

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• Plan and run regional customer events, dinners, happy hours, and executive roundtables
• Partner with Sales and Customer Success on the account list for each event
• Own venue, format, guest experience, and follow-up end to end

Field Marketing Campaigns

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• Take a campaign from initial idea to a fully scoped plan - audience, message, channel mix, budget, timeline - and run it
• Build account-based and regional campaigns combining direct mail, gifting, digital, and in-person touches
• Coordinate with Content and Demand Gen so field campaigns reinforce the broader marketing calendar

Gifting Campaigns

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• Design and run always-on and campaign-specific gifting motions targeted at key accounts and champions
• Own the gifting vendor/platform relationship, budget, and approval workflow
• Tie every gifting send to a clear trigger and a defined next step for the rep

Measurement, ROI & Reporting

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• Instrument every program with proper source/campaign tracking before it launches
• Report on MQLs generated, pipeline created and influenced, and conversion to closed-won
• Calculate program-level ROI (cost per MQL, cost per pipeline dollar, cost per closed-won customer) and use it to decide what to scale, fix, or cut
• Bring a monthly field marketing scorecard to GTM leadership