Field Sales Director II - West Region

Aramark

Dallas, TX

JOB DETAILS
SKILLS
Access Control, Analysis Skills, Artificial Intelligence (AI), Automation, Benchmarking, Capacity Management, Coaching, Compensation Analysis, Consumer Packaged Goods, Contract Approval, Corrective Action, Cross-Functional, Customer Relationship Management (CRM), Customer/Client Research, Customer/Consumer Behavior, Data Management, Data Quality, Data Structures, Enterprise Data Integration, Equal Employment Opportunity (EEO), Establish Priorities, Field Sales, Finance, Financial Operations, Forecasting, Government Sales, Leadership, Machine Learning, Machine Tool, Market Development, Microsoft Excel, Operational Audit, Partner Sales, Performance Analysis, Performance Management, Performance Metrics, Power BI, Pricing, Privacy Controls, Process Validation, Product Development, Productivity Model, Profit & Loss Management, Promotional Programs, Python Programming/Scripting Language, R Programming Language, Regional Sales, Regulatory Requirements, Reporting Dashboards, Revenue Growth, Revenue/Sales Reporting, Risk, SQL (Structured Query Language), Sales, Sales Analysis, Sales Closing Skills, Sales Forecasting, Sales Pipeline, Sales Strategy, Sales Support, Salesforce.com, Scorecarding, Security Compliance, Standards Development, Stock Keeping Unit (SKU), Strategic Analysis, Strategic Planning, Team Building, Technology Sales, Training Program, Twitter, Up-Selling, Usability Engineering, Website Conversion, Wholesale Industry, Willing to Travel
LOCATION
Dallas, TX
POSTED
7 days ago

Job Description

The Field Sales Director II, Sales Growth Analytics & Field Performance is a leader responsible for driving revenue growth in Union Supply Group's Commissary Wholesale business by aligning field sales execution, commercial strategy, and advanced analytics. This role converts sales, pipeline, contract, and margin data into actionable priorities that improve seller effectiveness, speed-to-sale, off-contract distribution, and new market growth.

Partnering closely with Sales, Enablement, Pricing, Finance, and Operations, the Director standardizes performance planning and execution across state DOC, Federal BOP, and emerging markets. Success is measured by revenue attainment, pipeline health, forecast accuracy, margin discipline, contract retention, and field team development.

The role is field-forward with significant travel (40-60%) and ownership of centralized analytics, reporting, and forecasting.

Job Responsibilities

Analytics & Insight Generation

  • Design and own a comprehensive sales analytics framework that quantifies growth drivers across market penetration, market development, and product development.
  • Establish standardized definitions, formulas, and benchmarks for core commercial KPIs, including:
  • Time-to-sale, win rate, stage conversion, pipeline coverage
  • Average deal size, seller productivity, distribution breadth
  • Off-contract SKU penetration, core item distribution, and margin performance
  • Conduct cohort, funnel, and attribution analyses to identify:
  • Seller effectiveness and coaching opportunities
  • Account- and category-level assortment gaps
  • Pricing, promotion, and offer-mix performance
  • Translate analytics into clear, field-ready insights that guide account strategy, territory prioritization, and coaching conversations.
  • Partner with Sales Enablement to embed insights into training programs, playbooks, and tools, and measure performance improvement over time.

Forecasting & Planning

  • Own the end-to-end sales forecasting process (weekly, monthly, quarterly), integrating:
  • Pipeline signals and deal velocity
  • Historical performance and seasonality
  • Contract renewal timelines and net-new opportunity flow
  • Implement forecast models that reconcile bottom-up seller and territory inputs with top-down analytical projections.
  • Establish forecast accuracy discipline by defining error thresholds, identifying variance drivers, and driving corrective actions with Sales and Finance leadership.
  • Support territory planning, capacity modeling, and growth target setting aligned to strategic priorities and market opportunity.

Job Responsibilities

Pipeline Health & Sales Performance Management

  • Create and maintain a pipeline inspection framework focused on:
  • Coverage, quality, velocity, aging, and stage hygiene
  • Clear stage-exit criteria and risk signals
  • Publish seller, territory, and team scorecards that balance:
  • Outcomes (revenue, win rate, margin, contract retention)
  • Leading indicators (meetings, proposals, distribution gains, activity mix)
  • Identify stalled deals, at-risk contracts, and coachable moments; operationalize deal and pipeline reviews with field leadership and Enablement.
  • Support field sales leaders through:
  • Ride-a longs and live account coaching
  • Data-driven territory reviews
  • Performance-based development plans
  • Ensure analytics are actively used in the field to guide daily selling behavior and account prioritization.

Data Quality, Governance & Technology

  • Establish governance standards for CRM and sales data, including definitions, ownership, lineage, and controls.
  • Implement automated data quality processes (validation rules, required fields, duplicate management) to improve accuracy and usability.
  • Own the sales analytics technology stack, including:
  • Salesforce reporting and CRM data structures
  • Power BI dashboards and Excel-based models
  • Data pipelines and integration with enterprise data platforms
  • Partner with Growth Enablement Technology to optimize tooling and leverage AI and automation to improve forecasting, pipeline scoring, and administrative efficiency.
  • Ensure all sales and customer data comply with privacy, security, and regulatory requirements, including access controls and audit trails.
  • Continuously evaluate and implement enhancements that improve decision speed, insight adoption, and field usability.

Qualifications

Qualifications

  • 10+ years of experience across Sales Analytics, Revenue Operations, Commercial Finance, and/or senior field sales leadership roles within multi-region organizations.
  • Proven ownership of sales forecasting, executive reporting, and pipeline management processes.
  • Deep expertise in Salesforce CRM, including opportunity management, stage definitions, and data hygiene.
  • Advanced proficiency in Power BI, Microsoft Excel, and sales performance reporting.
  • Demonstrated ability to translate analysis into action and influence cross-functional stakeholders without direct authority.
  • Strong field orientation with the credibility to coach and partner with senior sales leaders.

Preferred

  • Experience in wholesale distribution, CPG, or institutional/government sales; correctional commissary or DOC/BOP experience strongly preferred.
  • Background in incentive compensation analytics, territory and capacity planning.
  • Familiarity with machine learning or advanced statistical techniques for forecasting and scoring.
  • Working knowledge of SQL and Python/R.
  • Experience with pricing analytics, margin management, and offer profitability.
  • Prior people leadership of multidisciplinary analytics or sales performance teams.

Education

About Aramark

Our Mission

Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet.

At Aramark, we believe that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status or other characteristics protected by applicable law.

About Aramark

The people of Aramark proudly serve millions of guests every day through food and facilities in 15 countries around the world. Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. We believe a career should develop your talents, fuel your passions, and empower your professional growth. So, no matter what youre pursuing - a new challenge, a sense of belonging, or just a great place to work - our focus is helping you reach your full potential. Learn more about working here at http://www.aramarkcareers.com or connect with us on Facebook, Instagram and Twitter.

About the Company

A

Aramark

We focus on enriching and nourishing the lives of millions all over the world, providing a wide range of services—food, facilities and uniforms—to a diverse group of clients in 19 countries. We serve world champion sports teams, Fortune 500 companies, state-of-the-art healthcare providers and the world’s leading educational institutions. And every day, we dream of ways to do it better through our commitment to innovation and our passion for excellent customer service.

Innovation inspired by you
The better we know the people we serve, the greater the experiences we can develop. Whether it’s food service, facilities or uniforms, our proprietary programs allow us to understand the wants and needs of our audiences.

Armed with that knowledge, our Service Stars spring into action, combining insights and ingenuity to deliver moments that make a difference. These innovations could be game-changing campus transformations. Or a simpler, quicker way for you to access condiments at the ballpark. In any case, our innovations help create experiences that make an impact.

Beyond great service
Another key part of what makes us different is something we call service excellence.

To us, service excellence isn’t just about providing great customer service. It also means using time-tested practices and proven processes to get it right every day, everywhere, in everything that we do. And it's also about striking the perfect balance between doing something well over and over again and being responsive enough to the changing needs of clients and customers. It’s being open to the continuing cycle of innovation. Excellent, but never satisfied. Process-driven, but never locked in place.

We never stop thinking of new, better ways to get it right when our people impact the lives of clients and consumers every day.

Our people make all the difference—we make sure of it
Our commitment to hiring, training and rewarding the right people ensures that our employees are more than just hard workers. They’re Service Stars, and that means they can be counted on to go above and beyond, every single day.

We understand that many times our people are literally the face of your business. That’s why all 270,000 Service Stars receive continual access to professional development and proprietary skills training.

The bottom line is this: when you work with Aramark, you can be confident you’ll be collaborating with the right people with the right skills and the right attitude. That’s true whether it’s for strategic expertise, operational excellence or just serving a morning coffee. That’s our commitment as trusted partners and Service Stars. That’s the Aramark way.

COMPANY SIZE
10,000 employees or more
INDUSTRY
Food and Beverage Production
FOUNDED
1936
WEBSITE
https://www.aramark.com/