Location: Based in NJ, NY, CT, or MA with 50%+ travel to clubs across the region
Department: Marketing
Reports to: Head of Marketing
Employment Type: Full-time
About the Role
We’re looking for a Field Social Media Manager to own Facebook and Instagram content across 25+ Crunch Fitness clubs. You’ll be on the ground—shooting, editing, and posting trend-aware content that drives engagement, retention, and revenue. Expect to be in clubs at least half the time, including pre-open visits and new-club events.
What You’ll Do
- Lead social content for multiple clubs; ensure relevance, accuracy, and brand alignment.
- Create and distribute posts for promotions, events, facility updates, openings, training tips, exercise spotlights, and more—both network-wide and club-specific.
- Capture short-form content in-club with staff and members; coordinate content before and during new club launches.
- Build and manage monthly social calendars for Facebook and Instagram.
- Track performance; analyze and optimize using platform insights.
- Spot and activate on new social trends and formats.
- Ensure clubs follow calendars and activate campaigns on time.
- Monitor and respond to ratings/reviews to protect and grow brand reputation.
Qualifications
- 3–5 years in social media marketing/content management.
- Deep knowledge of platform best practices (IG Reels, Stories, UGC, community moderation).
- Portfolio with examples of strategies you’ve executed and measurable outcomes.
- Comfortable traveling 50%+ and working in fast-moving, member-facing environments.
Nice to Have
- Paid social experience.
- Hands-on skills with Canva, Photoshop, or similar creative tools.
Residency & Travel Requirement (Read Carefully)
- Candidates must currently reside in Pennsylvania, New Jersey, New York, Connecticut, or Massachusetts and be able to travel 50%+ to clubs across these states.
- Valid driver’s license and reliable transportation required.
Work Environment
- Hybrid: time split between field (clubs) and remote work.
- Fun, performance-focused culture with growth opportunities as we scale.
Pay & Benefits
- Pay range: $55,000.00 – $75,000.00base salary annually, depending on experience and location.
- Health insurance, retirement plan, free gym membership, and other standard benefits.
EEO Statement
We’re an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic.
How to Apply
Submit your resume, brief cover letter, and links/samples of your social media work. Please include a one-paragraph summary of your strongest multi-location campaign and the KPI it moved.
Flexible work from home options available.
Crunch Fitness is looking for energetic, enthusiastic people that are passionate about health and fitness to join our team.
Looking to combine work, fitness and fun? Crunch Fitness is looking for energetic, enthusiastic people that are passionate about health and fitness to join our team. Working at Crunch is more than a job, it’s an opportunity to inspire others to reach their fitness goals. Our ‘No Judgments’ philosophy attracts a diverse and welcoming group of professionals and makes Crunch an amazing company to work for.
Crunch is a gym that believes in making serious exercise fun by fusing fitness and entertainment and pioneering a philosophy of No Judgments. Our gyms are packed with the latest state-of-the-art cardio and strength training equipment, weight room, full service locker rooms with showers, tanning booths, HydroMassage® bed, and an extensive schedule of Crunch’s signature classes including Zumba®, BodyWeb with TRX®, Yoga Body Sculpt, Belly Butt and Thighs Bootcamp, and more.