Position: Fitness Sales Manager
Lead. Motivate. Grow Our Training Team.
Overview
We're building a team of leaders who live and breathe fitness - professionals who take ownership of performance, sales, and team development. The Fitness Sales Manager is not just a title - it's a mission. You'll lead a team of elite personal trainers, drive the growth of our training department, and embody the Gold's Gym standard of excellence.
If you're ready to lead from the front, develop top-performing trainers, and build a thriving fitness business - keep reading.
Why Gold's
You'll have access to:
- A powerful, recognized global brand
- A large, diverse membership base
- Proven mentorship and career growth opportunities
- A professional culture that rewards results and leadership Gold's Gym isn't a hobby gym - and this definitely isn't a hobby role.
This Role Is About Leadership + Results
This is a performance-based leadership position inside one of the most respected names in fitness. Success here is built on measurable outcomes - sales growth, staff development, and client satisfaction.
Your success will depend on:
- Your ability to lead, coach, and develop personal trainers
- Your skill in driving personal training sales with integrity and enthusiasm
- Your consistency in creating systems that sustain growth
- Your willingness to be on the floor, coaching and connecting with members daily
If you thrive on accountability, growth, and measurable results - this is where you belong.
Core Responsibilities
- Lead, mentor, and manage the Personal Training team
- Drive all aspects of personal training sales, revenue, and member conversion
- Conduct fitness assessments, onboarding sessions, and sales presentations
- Hire, onboard, and develop high-performing trainers
- Manage schedules, session bookings, and department operations
- Track team performance metrics - sales, session volume, retention, and engagement
- Foster an elite culture of professionalism, accountability, and continuous education
- Collaborate with leadership to plan and execute major club events and initiatives
- Maintain a strong presence on the gym floor to build member relationships and visibility
What Sets Our Best Managers Apart
Our top-performing Fitness Sales Managers:
- Build, coach, and develop teams that perform
- Lead by example - both on the floor and in business meetings
- Are confident, professional, and sales-driven
- Thrive in target-driven environments
- Communicate clearly and follow up consistently
- Continue their own professional and fitness education relentlessly
- Care deeply about member results, team culture, and business growth
This Role Is Not for You If
- You avoid accountability and feedback
- You're uncomfortable with goal-driven sales
- You struggle with time management or consistency
- You avoid being on the gym floor
- You're seeking a "desk job" rather than a leadership position
Requirements
- Nationally recognized Personal Training Certification (NASM, ACSM, ACE, ISSA, NSCA, NPTI, etc.) preferred
- CPR/AED Certification (current)
- Minimum 2 years of personal training experience
- Minimum 1 year of supervisory or management experience in fitness or sales
- Proven record of meeting or exceeding sales goals
- Strong understanding of fitness programming, member engagement, and business operations
- Professional appearance, leadership presence, and effective communication skills
- Ability to demonstrate exercises and be physically active on the gym floor
Compensation & Benefits
- Free Education and Credits towards CECs
- Discounts on Certifications
- Commission & Bonus Structure
- Free Gold's Gym Membership to our locations
- 20% Employee Discount on clothing and products
- Medical Benefits
- 401k
- 7 Paid Holidays + Vacation Pay
- Growth Opportunities Across Our Expanding Gold's Gym Network
Relocation assistance not provided
Gold's Gym is redefining strength - in our members, our team, and our leaders. If you have the drive, discipline, and leadership to develop high-performing teams and deliver measurable results, we want you to lead our fitness department.