Job Title: General Manager
Company: MaxStrength Fitness
Location: White Bear Lake, MN
Job Type: Full-Time
Compensation: Base Salary, $50,000. Plus, uncapped performance bonuses & commission. Expected total cash compensation of $70,000+. Medical, Dental, PTO.
Position Overview
We are seeking an entrepreneurial, growth-minded Studio Lead to come on board as a founding team member. You will take full ownership of our brand-new studio’s success before day one. While you will oversee daily operations of a world-class fitness studio, your primary directive is growth: Driving sales, generating leads, closing memberships, and building our community.
What We Are Looking For
- The Ground-Floor Hustle: You are excited by the challenge of starting from zero. You don't wait for leads to come to you; you go out and find them.
- The Sales Mindset: Sales isn't a dirty word here, it’s how we invite people to transform their lives.
- Leadership Spark: You know how to build a team culture from scratch, motivate people, and keep energy high.
- Operational Excellence: You are organized, detail-oriented, and capable of managing multiple tasks.
- Passion for Fitness: You live the lifestyle and can authentically speak to the power of MaxStrength Fitness.
- Experience: Minimum 2-3 years of management experience preferably in fitness, retail, or hospitality. Experience in direct sales and lead generation.
- Flexibility: Work non-traditional hours, including evenings and weekends, to support launch events and peak hours.
Key Responsibilities
1. Sales & Growth
- Launch the Studio
- Drive the Sales Funnel
- Local Marketing & B2B Outreach:
- Hit KPI Targets
2. Studio Operations & Team Leadership
- Strength Training Clients
- Build the Team
- Culture & Performance
- Day-to-Day Management
Schedule / Expected Work Hours
- Mondays, Tuesdays, Thursdays: 7 am - 1 pm and 3 pm – 7 pm
- Wednesdays, Fridays: 7:00 am - 1 pm
- Rotational Saturdays: 7:00 am - 1 pm
- Expected hours: 45 hours per week
Company Overview
This is just the beginning for MaxStrength Fitness. We have active plans to build more studios across the metro area, offering you an opportunity to scale your career, step into multi-unit leadership, and continue to build the brand alongside us. If you want the thrill of launching a business, treating it like it's your own, and growing into the future, you are in the right place.
At MaxStrength Fitness, we’re not your average gym - we’re the Anti-Gym. For over 20 years, we’ve been disrupting the fitness industry by delivering science-backed, 1-on-1 strength training in just 20 minutes, twice a week. No sweat. No chaos. Just results.
We’re a team of purpose-driven professionals united by a mission to help people become the strongest versions of themselves - physically, mentally, and emotionally. Our trainers don’t just count reps… they change lives.
If you’re tired of the hustle culture, sales quotas, and burnout of traditional fitness jobs, you’ll love it here. At MaxStrength, you won’t be a glorified sales person disguised as a trainer. Instead, you’ll focus on perfecting your craft, elevating your clients, and building a career that grows as you do.
Whether you're new to personal training or a seasoned expert looking to reignite your passion, we provide the structure, support, and mentorship you need to thrive. Join a team that believes in work-life balance, meaningful progress, and doing things differently and better.