We re hiring our Founding Taproom General Manager at Pour Choices Brewing Company in Fredericksburg, Texas.
This is not just a keep the lights on and the schedule full kind of GM role. We re looking for someone who wants to help build the guest experience, team culture, service standards, and day-to-day rhythm of a new brewery taproom from the ground up.
Pour Choices is a brand new, beautiful facility being built to be a welcoming, high-energy, family-friendly, dog-friendly, community-focused brewery where great beer, great hospitality, and questionable decisions can all peacefully coexist.
At Pour Choices Brewing Company, we strive to foster a welcoming environment rooted in community, integrity, highest quality, and exceptional hospitality. We re looking for a driven and compassionate leader to join our team as the General Manager of our new brewery taproom. As the Founding Taproom General Manager, you will play a vital role in creating, leading and inspiring our team, ensuring the seamless operation of our taproom, and cultivating a space where our team feels supported, and all our guests feel at home. This position is key to achieving our vision of excellence in hospitality while driving operational success and creating meaningful moments for our community. If you thrive in a collaborative environment and excel in team leadership, this role might just be for you. In this role you d be responsible for the overall operations, profitability, and customer experience of the taproom. This role ensures smooth day-to-day functions, including staff management, financial performance, guest satisfaction, and regulatory compliance.
Benefits for this management position include flexible work schedule, annual profit sharing, and paid time off.
Key Responsibilities:
1. Operations Management
- Oversee daily taproom operations to ensure efficiency and excellent guest experiences.
- Identify, schedule, and coordinate with food trucks on a rotating schedule from around the area to provide our patrons with high quality, affordable, and diverse food offerings.
- Maintain high standards for cleanliness, organization, and overall ambiance.
- Ensure all bar systems, and POS systems are functioning properly.
- Implement and enforce company policies, standard operating procedures (SOPs), and health & safety regulations.
2. Sales, Financial Performance, & Business Leadership
- Monitor and analyze financial performance, including sales, cost of goods sold (COGS), labor costs, and profitability.
- Develop and implement strategies to maximize sales, customer retention, and revenue, as well as working to develop new market driven products.
- Manage inventory, control costs, and reduce waste through effective stock management.
- Negotiate with suppliers and vendors for cost-effective purchasing.
3. Customer Experience & Brand Representation
- Ensure exceptional service and hospitality to create a welcoming environment.
- Monitor online reviews and feedback, addressing concerns proactively.
- Lead marketing initiatives, events, and promotions to drive traffic and engagement, including creative utilization of our over 7000 sq ft outdoor seating area.
- Create a destination for craft beverages including cocktails (signature drinks), beer (with our Brewing team), and non-alcoholic drinks.
4. Staff Leadership & Development
- Hire, train, and manage a high-performing team, including bartenders, serving, and maintenance staff.
- Foster a positive, inclusive work environment that aligns with the brewery s culture.
- Conduct performance evaluations, coaching, and disciplinary actions as needed.
- Develop and execute staff training programs to enhance knowledge and service.
5. Compliance & Safety
- Ensure adherence to local and state alcohol regulations and licensing requirements.
- Oversee food safety, sanitation, and cleanliness according to health department guidelines.
- Maintain safety protocols to prevent workplace accidents and ensure employee well-being.
- Handle emergency situations, including conflict resolution and security concerns.
6. Events & Promotions Management
- Plan and execute special events, live music, and beer release parties.
- Develop promotional campaigns and social media content.
- Establish partnerships with local businesses and organizations for cross-promotions.
- Represent the brewery's brand and mission of community involvement through partnerships with local artisans, galleries, and other civic and topical clubs, to host exhibits and use our spaces as their local meeting place.
Qualifications & Requirements:
- Experience: Minimum 1-3 years of experience in hospitality management, preferably in a brewery, taproom, bar, or restaurant setting.
- Education: Bachelor's degree in hospitality, business management, or related field preferred (not required).
- Certifications: TIPS (or equivalent) alcohol service certification preferred; ServSafe Certification a plus.
- Skills:
- A natural servant-leader that can stay calm under pressure with an Owner mentality
- Strong leadership, communication, and problem-solving abilities.
- Financial acumen with experience in budgeting, reporting, and cost control.
- Knowledge of craft beer or craft cocktails, and bar and restaurant industry trends.
- Ability to manage multiple tasks in a fast-paced environment.
- Proficiency in POS systems, scheduling software, and inventory management tools.