Founding GTM Lead

About Covent

Covent is building the future of how B2B companies engage with their target audiences - in real life.

As the world gets flooded with AI-generated outreach and crowded digital channels, we're taking a different approach: actually putting companies in the room with the people they want to reach. We partner with the best event organizers and communities to create high-signal, curated experiences that drive real business outcomes.

We've been generating significant revenue across both subscriptions and events, built a growing network of organizers and communities, and been featured on Entrepreneur Elevator Pitch where we secured a deal. We are backed by leading VCs like Founders Factory, PICO Group, and Aurelia Ventures, and are growing quickly with a GTM motion that is already working.

The Role

As one of our first GTM hires, you'll define how Covent goes to market. This isn't a "run the playbook" kind of role, there is no playbook. You'll be building off our existing sales motion, pipeline, and customer relationships from the ground up, putting your fingerprints all over how we position, sell, and grow.

We don't have layers of management or rigid processes. You'll work directly with our founders and engineering team to shape what we sell, how we sell it, and who we sell it to. When a prospect surfaces a new use case, you'll bring that signal back to the team. When we need to decide which market to attack next, you'll be a big proponent of the final decision.

This role comes with significant responsibility, the end result of the autonomy you'll have to execute on your vision. No one will be scripting your outreach or micromanaging your pipeline. We're looking for someone who thrives when given space to figure out what works, with understanding of our organization's priorities and goals.

For the right person, this role is rocket fuel for your career. As we grow, you'll have the chance to grow with us. Show us you can sell and lead, and you will find yourself heading up entire areas of our business down the road.

Responsibilities

• Own pipeline generation across outbound and inbound channels
• Source new opportunities via LinkedIn, email, communities, and partnerships
• Run outbound campaigns and follow-ups consistently
• Qualify leads and move them through the funnel
• Run sales calls and support closing efforts
• Maintain and manage a high-velocity sales pipeline
• Improve messaging, positioning, and conversion rates
• Identify and test new channels for demand generation

What You'll Own

• Your own pipeline and quota
• End-to-end deal flow from first touch to close
• Consistent outbound execution
• Contribution to overall revenue growth

We have an existing pipeline and demand, but you will be expected to take ownership and expand it.

Requirements

• Bachelor's degree
• 2-5 years of experience in sales, GTM, or a similar role
• Proven ability to generate pipeline (not just work inbound leads)
• Experience closing deals or supporting closing
• Strong written communication (especially outbound messaging)
• Comfortable working in a fast-paced, early-stage environment
• High ownership and self-direction

Nice to Have

• Experience selling to B2B GTM teams (marketing, growth, partnerships)
• Experience in events, communities, or sponsorships
• Startup experience in a seed or early-stage company

30 / 60 Day Expectations

First 2 Weeks

• Ramp quickly on product, ICP, and existing pipeline
• Shadow and begin participating in live sales calls
• Start outbound immediately (LinkedIn, email, partnerships)
• Begin engaging with active opportunities

By 30 Days

• Consistently generating outbound pipeline
• Booking qualified meetings on a weekly basis
• Running or co-running sales calls
• Close first deal OR materially advance late-stage opportunities toward close

By 60 Days

• Independently running full sales cycle (first touch close)
• Consistently sourcing and progressing new opportunities
• Closing deals on a regular cadence

Compensation

• Total Compensation: $90,000 - $175,000 (base + commission + equity)
• Attractive OTE tied to revenue
• Meaningful early-stage equity