Founding Product Manager, New AI Products

About the Company:

At Playlist, lifes richest moments happen when people step away from screens to move, connect, explore, and play. Were building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technologys role to foster meaningful, real-world connections.

About the Team

Were building new, AI-native vertical software that extends Playlists mission to empower wellness businesses across more of the health and wellness market. We are looking for entrepreneurial, high-ownership product managers who can drive the full product lifecycle of 01 solutions for SMB operators, defining their operating tools and workflows, ensuring seamless onboarding and adoption, and building a long-term roadmap that grows with them.

As the Founding Product Manager for new verticals, youll work as part of a small, fast-moving founding team (engineering leader, design, and ops). Youll be expected to go into the field to learn alongside wellness business operators, designing and iterating on product requirements, validating concepts, and leveraging AI to both accelerate how we build and drive genuinely new customer experiences.

The Role Youll Play

• Own, evolve, and champion the product vision, strategy, and roadmap for new vertical SMB products, aligned with our broader company vision and product ecosystem
• Drive our AI-native design philosophy: where AI replaces workflow, where it consults, and where it automates on behalf of the customer. Software that works while theyre with a client.
• Get into the field. Build direct relationships with practitioners, understand their unmet needs, and iterate live on what you learn
• Work directly with a small engineering and design team to ship fast; own the roadmap, the spec, and the release
• Partner with Playlists GTM team to shape pricing, positioning, and a product-led growth motion that drives adoption
• Bring high agency and creativity to every stage of the build, from blank page to a product customers cant imagine running their business without

The Experience You Bring

• 7+ years of product experience, with experience building tools that real businesses depend on day-to-day
• Youve shipped 01 products and successfully scaled the customer base. You can walk through what broke, what worked, and what youd do differently
• Youve built with AI or built AI-native products. You have real opinions on where LLMs break, how to design for probabilistic outputs, and how to earn user trust in an AI-driven experience
• You think like a GM. Youve shaped positioning, influenced pricing and ICP definitions, and can articulate why a unit works, not just what to build
• Youre comfortable with ambiguity and high agency. You move without being told, define your own priorities, and thrive when the roadmap is yours to create
• Youve worked in a startup-stage environment and are motivated by building something that drives real outcomes
• Bonus: experience in health, wellness, fitness, or service-business SMB. You understand the texture of running a small practice or studio

It is the Companys intent to pay all Team Members competitive wages and salaries that are motivational, fair and equitable. The goal of Companys compensation program is to be transparent, attract potential employees, meet the needs of all current employees, and encourage Team Members to stay with our organization. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location.

The base salary range for this position in the United States is $200,000 to $275,000. The total compensation package for this position may also include a performance bonus, benefits and/or other applicable incentive compensation plans

Have we piqued your curiosity?

Sound like the role for you? We'd love to hear from you! Even if you're not 100% sure about potential fit, we still encourage you to apply. We're looking for the right person, not the perfect series of checkboxes.

The Company is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics.

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Note: This description outlines key responsibilities but isn't intended to cover every task or duty. Additional responsibilities may be assigned as needed to support the team and business goals.