Franchise Marketing Coordinator

About the Company 

Home Franchise Concepts is one of the largest franchising systems in the home improvement goods and services space. The Company’s brands: Budget Blinds, The Tailored Closet, PremierGarage, Kitchen Tune-Up, Bath Tune-Up, Two Maids, Bark & Mane, and Lightspeed Restoration are consistently rated at the top of their categories and supported by more than 2,500 franchise territories.  

Home Franchise Concepts is a subsidiary of JM Family Enterprises, a family-owned, professionally managed diversified automotive company. 

A few of the Company’s many accolades and awards include: 

• Entrepreneur’s Franchise 500
• Entrepreneur’s Franchise 500 Best in Category
• Entrepreneur’s Top Low-Cost Franchise
• Entrepreneur’s Top New & Emerging Franchises
• Entrepreneur’s Top Home-based Franchises
• Entrepreneur’s Top 100 Global Franchises

You can learn more about Home Franchise Concepts on our Careers page.

Summary

The Marketing Coordinator is a collaborative role focused on supporting franchisees in developing and executing effective local marketing strategies that drive growth. This position reports to the Marketing Manager to assist in supporting franchisees marketing planning, provide tactical support, manage content and assets, and assist with projects that ensure consistency, clarity, and measurable impact across the network.

Supervisory Responsibilities

• This position has no direct reports

Duties and Responsibilities

Franchisee Marketing Support

• Support the Marketing Manager by serving as a day-to-day point of contact for franchisees.
• Respond to inquiries, provide guidance on local marketing programs, and help connect franchisees to the appropriate tools, resources, and next steps.

Marketing Material Management

• Assist in the creation, organization, distribution, and maintenance of marketing materials and toolkits.
• Ensure assets are current, on-brand, and easily accessible to franchisees.

Training & Education

• Help coordinate and support training sessions, webinars, and onboarding resources.
• Prepare materials, manage logistics, and assist franchisees in learning how to use marketing tools and programs effectively.

Content Creation

• Assist with drafting and organizing content for newsletters, emails, social media, and internal communications to keep franchisees informed and engaged.

Resource & Playbook Maintenance

• Assist in updating marketing guides, playbooks, and best practice resources to ensure information remains accurate and helpful for franchisees.

Other duties and responsibilities as assigned

Required Skills and Abilities

• Excellent customer service skills
• Excellent written and verbal communication skills
• Detail oriented and extremely organized
• Ability to manage multiple projects simultaneously and meet deadlines
• Self-starter/resourceful
• Strong curiosity and eagerness to learn
• Ability to work in a team environment
• Ability to work independently in a fast-paced environment
• Proficient in Microsoft Office Suite software applications, including Word, Excel, and PowerPoint

Education and Experience

• Bachelor’s Degree in Marketing, Communications, Business or related field, and
• 1+ years of experience in Marketing, or other relevant professional work experience, or
• Combination of education and experience
• Strong preference to candidates with franchisee support experience
• Experience with both Canva and content creation is a preference

Physical Requirements

• Light-duty work environment – primarily office-based with minimal physical exertion.
• Ability to sit for extended periods while working on a computer.
• Occasional standing or walking for presentations or facilitation.
• Ability to lift and carry up to 15 lbs occasionally.
• Hybrid model – Work from the office on Tues/Wed/Thurs and from home on Mon/Fri.
• Up to 10% travel may be required

To perform this job successfully, an individual must be able to perform each essential job function satisfactorily.  The requirements listed above are representative of the knowledge, skill, and/or ability required.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

The base salary range for this position is $55,000 - 65,000 annually; offers tend to be in the lower half of the range. Actual pay will be determined by factors including candidate experience and qualifications, education and work location. At Home Franchise Concepts, we offer a highly competitive benefits package designed to support you and your family. Our offerings include medical, dental, and vision insurance, Flexible Spending Accounts (FSAs), Health Savings Accounts (HSAs), and supplemental life insurance. Associates are also eligible for an annual discretionary bonus and can participate in our 401(k) retirement plan, which includes matching contributions equal to 100% of the first three percent of eligible compensation contributed and 50% of the next two percent. In addition, we provide 10 paid holidays, 8 paid hours for associates to volunteer in their community, and open time off to support work-life balance. During the interview process, our Talent team will be happy to share more details about our benefits and career development opportunities.  

HOME FRANCHISE CONCEPTS IS PROUD TO BE AN EQUAL OPPORTUNITY EMPLOYER 

Home Franchise Concepts is an Equal Employment Opportunity employer. We are committed to recruiting, hiring, retaining, and promoting qualified associates without regard to age, race, religion, color, gender, sex (including pregnancy, childbirth and related medical conditions), sexual orientation, gender identity, gender expression, mental or physical disability, national origin, marital status, citizenship, military status, genetic information, veteran status, or any other characteristic protected by federal, state, provincial, or local law. 

DISABILITY ACCOMMODATIONS  

If you have a disability and require a reasonable accommodation to complete the job application process, please contact HFC's Talent Acquisition department at HR@gohfc.com for assistance. If you have an accommodation request for one of our recruiting events, please notify us at least 72 hours prior so that we may provide assistance. 

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