Freelance Social Strategist

Social Strategist

Are you curious about why people do the things they do? What inspires them, motivates them, meets their needs and makes them happy?

Do you love how users on Instagram, TikTok, Reddit, Youtube and other platforms create and drive culture that spills into--and eventakes over--the mainstream?

Do you geek out on creators, content, and platform innovations, and always the first to share new things with colleagues and friends?

We are seeking a Social Strategist to join our rapidly growing department and help lead new thinking, inspire our teams, and guide our clients in the digital & social space.

Responsibilities

• Drive social, content, and platform strategy at the campaign-planning level
• Contribute to quarterly planning in collaboration with Social Strategy Director
• Inform brand planning and data strategy in collaboration with those disciplines
• Help to write (and in some cases own) creative briefs that not only lead to great work, but have the potential to earn media and break through in culture
• Lead creator workstreams, and drive talent searches, vetting, briefing, and fulfillment in collaboration with production and media partners
• Master of the roll-out strategy, helping to architect our campaigns post-by-post to maximize impact, leverage consumer behaviors, and ensure a flawless execution
• Work with media team to plan and execute paid social strategies
• Work with data strategy team to add context to, and develop insights & recommendations from, performance reporting
• Client-facing role as day-to-day resource and contributor to active social workstreams

Qualifications

• 3-5 years experience at a creative or media agency, or in-house with a brand team.

  • For all of the above, nationally recognized brand or retail brand experience required

• Advanced marketing knowledge of major & emerging social platforms, including their products, user behaviors, and tools & interfaces

• Expert on platforms' ad tools, post formats, specs & best practices, and full-funnel uses

• Deep understanding of consumer behaviors in social, and how it integrates with their daily lives, real world cultures & interests, and journeys through the marketing funnel

• Ability to inspire & excite creatives to generate big and innovative ideas for social, not just produce assets to meet best practices

• Experience working with data strategists, and how learnings are used to inspire and optimize our creativity, not just report on it

• Understanding that all of the above is in service of a defined and measurable business outcome, and how marketing and media plans are all a means to that critical end

Expected term: 10/13/25-1/31/26 with potential to extend or go permanent.

Additional Information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.

Compensation Range: $2500/weekly. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/11/25.

Compensation Range: USD $32.11 - USD $48.60/Hourly. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/13/2025.