Front-End Web Developer Manager

Responsible for leading all aspects of the company s website strategy, development, and optimization initiatives to demonstrate the company s breadth of solutions as the leader in finance transformation.  Partner with leaders across the Marketing organization and beyond to create and implement robust and comprehensive digital strategies that enable our brand to effectively engage with our target audience and transform the digital customer experience and align digital marketing efforts with brand, engagement, and demand generation objectives. 

• Manage all aspects of the BlackLine Marketing website to ensure brand consistency, content accuracy, and a frictionless conversion process to meet pipeline goals. 

• Oversee the overall web experience, information architecture, page templates, and components to ensure a consistent, scalable, and high-quality experience for users. 

• Contribute to the Conversion Rate Optimization (CRO) program, roadmap, and agency relationship to increase pipeline from the website. 

• Grow organic traffic to www.blackline.com globally through coordination with the SEO team with content, internal linking, and awareness of technical SEO components. 

• Monitor market trends and competitors to determine marketing opportunities and take actions to improve the visibility of the site and BlackLine solutions. 

• Manage the web team, contractors, and agencies while measuring the quality and velocity of execution with key metrics. 

• Communicate the annual web strategy and quarterly plans to cross-functional stakeholders. 

• Analyze page performance and user behavior to generate data-driven hypotheses, optimizing onsite user journeys. 

• Champion, evangelize, and educate BlackLine stakeholders on best practices in UX design as well as SEO and CRO initiatives and how they drive engagement, conversion, and customer loyalty. 

• Collaborate cross-functionally with digital team members, content, design, and product marketing to improve the user experience of BlackLine.com,  BeyondTheBlack.com and other subdomains. 

• Lead and own all web related projects; consult with business units to ensure we meet their needs and objectives 

• Lead web design and deployment team members in developing wireframes, concept design mockups, and clickable prototypes to illustrate the best in class UX/UI and design for digital properties; gain stakeholder buy-in and ultimately lift customer engagement 

• Mentor a team of digital front-end developers and SEO experts to further their career paths 

• Establish a distributed web publishing process to enable content teams to publish pages within pre-established templates. 

• User-Centric Design and Content Strategy: Champion user-centered design principles to ensure that our web properties are intuitive, visually appealing, and easy to navigate.  Improving user engagement with our customers and partner audiences with relevant high-quality demand-generating content. 

• Data-Driven Leadership: Utilize web analytics and key performance indicators to continually evaluate the effectiveness of web experiences and make data-driven decisions for optimization. 

• Conversion Rate Optimization: Identify and implement strategies to increase conversion rates, improve lead generation, and drive revenue through the website. 

• Global Cross-Group Collaboration: Work closely with internal marketing teams and other key global stakeholders to optimize the customer experience on BlackLine.com, ensuring a seamless end-to-end customer journey across all business segments. 

• Leadership and Talent Development: Build and maintain the talent, skills, and capabilities needed to drive transformation and growth. Provide leadership, motivation, and hands-on guidance to deliver solutions across all of marketing’s web properties. 

• Compliance and Security: Ensure BlackLine’s web properties comply with all relevant global regulations, privacy laws, and security standards, safeguarding user data and company brand reputation. 

• Web Governance Strategy & Roadmap: Implement a strategy that would include the implementation of technical systems, policies and procedures to maintain an orderly web operation and presence across all of BlackLine’s regions. 

Core Technical Skills

• Deep expertise in Vue.js (Vue 3, Composition API, Vue Router, Pinia for state management) to build modular, reusable components.
• Advanced knowledge of Nuxt.js (Nuxt 3) for implementing Static Site Generation (SSG) and Server-Side Rendering (SSR) tailored to marketing and performance needs.
• Strong proficiency in modern JavaScript (ES6+) and TypeScript for scalable, type-safe, and maintainable enterprise codebases.
• Proven experience integrating decoupled content platforms (e.g., Contentful, Sanity, Storyblok) to empower marketing teams with distributed publishing capabilities.
• Seamless integration with RESTful APIs and GraphQL to connect backend systems and third-party marketing services.
• Familiarity with edge computing and serverless functions for handling dynamic actions within a static-first environment.
• Strict adherence to frontend performance optimization, including lazy loading, code splitting, and asset optimization to ensure frictionless user journeys.
• Expertise in implementing dynamic routing, semantic HTML, structured data (Schema.org), and dynamic meta tags to drive BlackLine's organic search visibility.
• Analytics & Testing: Experience embedding A/B testing tools (Optimizely, VWO) and tag management (Google Tag Manager, Google Analytics) to support robust Conversion Rate Optimization (CRO) pipelines.
• Advanced skills in utility-first frameworks like Tailwind CSS, alongside PostCSS or SCSS pre-processors.
• Mobile-first approach to web development, ensuring high-quality, scalable experiences across all devices and browsers.
• Ability to translate Figma wireframes, mockups, and interactive prototypes into pixel-perfect UI components while collaborating closely with UX/UI designers.
• Proficiency with next-generation frontend build tools like Vite.
• Experience with Jamstack-optimized hosting platforms (Netlify, Vercel) and configuring automated GitHub Actions deployment pipelines.
• Implementation of unit and end-to-end testing (Vitest, Cypress, or Playwright) and enforcement of strict web governance, security, and accessibility (WCAG) standards.
• Strategic oversight of the overall web experience, taxonomy, and component architecture to ensure scalability across BlackLine.com and other subdomains.
• Deep knowledge of global web compliance, privacy laws (like GDPR/CCPA), and security standards to safeguard user data and brand reputation.
• Experience establishing web governance strategies, policies, and procedures to maintain an orderly web operation across all global regions.

• A technology-based company with a sense of adventure and a vision for the future. Every door at BlackLine is open. Just bring your brains, your problem-solving skills, and be part of a winning team at the world's most trusted name in Finance Automation!
• A culture that is kind, open, and accepting. It's a place where people can embrace what makes them unique, and the mix of cultural backgrounds and varying interests cultivates diverse thought and perspectives.
• A culture where BlackLiner's continued growth and learning is empowered. BlackLine offers a wide variety of professional development seminars and inclusive affinity groups to celebrate and support our diversity.

BlackLine is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, race, ethnicity, age, religious creed, national origin, physical or mental disability, ancestry, color, marital status, sexual orientation, military or veteran status, status as a victim of domestic violence, sexual assault or stalking, medical condition, genetic information, or any other protected class or category recognized by applicable equal employment opportunity or other similar laws

BlackLine recognizes that the ways we work and the workplace itself has shifted. We innovate in a workplace that optimizes a combination of virtual and in-person interactions to maximize collaboration and nurture our culture. Candidates who live within a reasonable commute to one of our offices will work in the office at least 3 days a week.