Frontier AI Marketing Lead

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Frontier AI Marketing Lead

Hybrid in United States of America: New York, United States of America: San Francisco

Sales and Marketing

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Shape the future of AI at EPAM by leading our Frontier AI marketing strategy. As the first dedicated marketing hire for this business, you will establish our market presence and demand-generation strategy with leading AI labs and organizations developing advanced foundation models. You will operate across product marketing, field marketing, ecosystem development, content and executive communications to define how EPAM Systems presents its capabilities.

This zero-to-one role requires an entrepreneurial mindset to build a new marketing motion from the ground up. Based in the San Francisco Bay Area, you will harness our engineering talent, enterprise experience and global reach to create a differentiated story. A major focus will be determining how we show up across the ecosystem at key research conferences like NeurIPS and ICLR, translating technical concepts into credible content for researchers and technical buyers.

Req# 1072892346

Responsibilities

• Own positioning and messaging for EPAMs Frontier AI business and its portfolio of model training, evaluation and post-training services

• Develop high-quality sales materials - including pitch decks, customer narratives and technical one-pagers - that resonate with AI researchers and technical program leaders

• Build EPAMs presence within the AI research ecosystem by identifying partnerships and leading our participation at major industry conferences

• Create targeted, high-value field marketing activations around priority accounts and research communities to deepen strategic relationships and support active opportunities

• Establish an external voice and content strategy that helps EPAM technical leaders build authentic presence through social media and industry forums

• Maintain a strong understanding of the competitive market by tracking changes in frontier model research priorities to inform offering development and investment

• Partner with sales and technical subject matter experts to support pipeline generation and develop account-specific messaging for named campaigns

Requirements

• Five or more years of experience in B2B marketing within AI, machine learning, developer infrastructure or another highly technical market

• Location in the San Francisco Bay Area with the ability to operate effectively across a global organization

• Track record of translating highly technical capabilities into compelling narratives and market-facing content for sophisticated audiences

• Experience designing and executing field marketing programs, customer events or account-based activations

• Understanding of the generative AI and foundation model ecosystem, including major labs and research themes

• Clear communication skills with strong editorial judgment to create content appropriate for technical audiences

• History of partnering closely with sales and technical teams to support pipeline generation and strategic pursuits