Job Description
Our client, a Mass Media and Entertainment company, is looking for a GenAI Creative Specialist for their San Francisco, CA/ Burbank, CA/ Boston, MA/ Hybrid location.
Responsibilities:
Requirements:
Why Should You Apply?
Responsibilities:
- HandsOn GenAI Creative Production
- Lead production of texttovideo, imagetovideo, and texttoimage tools to rapidly create and iterate on assets for major campaigns
- Generate shortform video ads (6–30s) endtoend (primarily in Runway) and produce static ads/variants for testing
- Generate structured variations across hooks, pacing, and visuals
- Translate creative briefs and hook ideas into mobilefirst concepts optimized for feed placements
- Iterate creative based on performance signals such as IPMs, CTR, CPI, and ROAS
- Frameworks & Output Scaling
- Maintain organized output management (iteration tracking, file naming/versioning, exports, and handoffready packages)
- Develop and maintain a library of reusable prompt frameworks (hook styles, visual treatments, camera language, pacing, character/style consistency)
- Continuously refine workflows to improve speed, volume, repeatability, and quality
- Share learnings and frameworks with the broader GenAI innovation pod through documentation and examples
- Participate in creative reviews with a performancefirst mindset
- Ensure Creative Quality
- Curate and refine GenAI outputs to meet quality bars for clarity, readability, and thumbstop impact
- Ensure outputs stay onbrand and align to responsible AI guardrails
Requirements:
- Familiarity and comfortability with Gen AI tools
- 1+ year; Curiosity around GenAI uses cases and flexibility with which AI tools you are comfortable using.
- Experience building marketing creatives
- 1+ years; Portfolios are a big plus. Experience utilizing GenAI to create marketing materials that will perform well in a UA capacity is a massive bonus.
- Creative production and postproduction skills
- 3+ years; Experience using AfterEffects, CapCut, Photoshop, etc. Ability to edit and manipulate creative inputs to translate to marketing materials. Familiarity with ticketing systems such as Asana or Jira.
- Nice to Have Skills / Preferred Requirements:
- Bonus for mobile UA ad creative (shortform video and statics).
- Mobile gaming experience.
- Passion for other client IP.
- Soft Skills:
- Manages outputs in an organized way, including iteration tracking, naming/versioning, exports, and handoffready files
- Mobile Game Experience: background in performance creative / mobile UA ad creation
- Creative technologist mindset with strong visual instincts and comfort experimenting across tools/workflows
- Collaborative, lowego teammate who thrives in fastmoving, experimental environments
- Passionate about games
- Passionate about Game of Thrones/House of the Dragon.
- Technology Requirements:
- Handson experience creating shortform video and static images using generative AI tools (Runway preferred).
- Advanced prompt engineering: able to build and maintain a library of reusable prompt structures, seeds, and style/model configurations to deliver consistent, onbrand outputs at scale
- Performancedriven mindset: comfortable using CTR, IPM, CPI, and ROAS to guide iteration and generate structured creative variations
- Highvolume, fastiteration work style: enjoys rapid testing, learning loops, and continuous improvement over polish
- Familiarity with multiple GenAI tools beyond Runway (e.g., Sora) and knowing when to use which
- Strong portfolio/reel showcasing mastery and creative integration of Generative AI content into finished campaigns.
- Story Behind the Need – Business Group & Key Projects:
- Team culture/work environment:
- We have a tightknit, performance driven, creative, and supportive team with a startup mindset.
- Key projects:
- Focus will be Game of Thrones Dragonfire.
- Years experience:
- 3+ years in a creative production role (motion / editing / design / content creation), with 1+ year using GenAI tools in a professional or production setting
- 1+ year of mobile gaming & mobile gaming marketing experience.
Why Should You Apply?
- Health Benefits
- Referral Program
- Excellent growth and advancement opportunities
Numbers & Facts
| Location | San Francisco, CA |
| Industry | Management Consulting Services |
| Salary | $44.33–$49.33 Per Hour |
| Company Size | 2,000 to 2,499 employees |
| Year Founded | 2000 |
| Website | https://www.iconma.com/ |
Benefits
401K, Employee Referral Program, Life Insurance
About Company
ICONMA is a global information consulting management firm providing Professional Staffing Services and Project-Based Solutions for organizations in a broad range of industries.
- Corporate Headquarters in Troy, Michigan; 20+ locations worldwide.
- Certified Woman-Owned Business Enterprise (WBE); certified by Women’s Business Enterprise National Council, National Women Business Owners Corporation (NWBOC); and California Public Utilities Commission (CPUC).
- Founded in 2000
- 2000+ Employees
The company was founded on the principle that success is derived from delivering high quality service and resources in the most responsive, flexible, and innovative way. ICONMA invests in people and resources with a single goal: To provide our customers with the highest quality service in the most responsive manner. Through its network of offices, ICONMA provides the resources to help clients maintain their competitive advantage.
Skills
- Adobe After Effectsunmatched
- Adobe Photoshopunmatched
- Advertising Creativeunmatched
- Artificial Intelligence (AI)unmatched
- Atlassian JIRAunmatched
- Campaignsunmatched
- Click Through Rate (CTR)unmatched
- Content Developmentunmatched
- Continuous Improvementunmatched
- Creative Briefunmatched
- Creative Writingunmatched
- Documentationunmatched
- Editingunmatched
- Entertainment and Mediaunmatched
- Health Planunmatched
- IP (Internet Protocol)unmatched
- Marketingunmatched
- Mobile Advertisingunmatched
- Mobile Gamesunmatched
- Mobile Marketingunmatched
- Organizational Skillsunmatched
- Startupunmatched
- Team Playerunmatched
- Use Casesunmatched
- Video Productionunmatched
- Writing Skillsunmatched
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