General Manager

Why We Need You

Your Regular Responsibilities

• Own the full sales pipeline from first contact to signed proposal; manage hit rates and pipeline health in Hearth.
• Build relationships with real estate professionals, HOAs, property managers, fire protection companies, and home warranty/insurance networks.
• Lead seasonal campaigns — cold-weather fire line outreach, spring service surge, and proactive channel development.

• Review and approve all estimates before delivery; ensure margin compliance on every proposal.
• Oversee the proposal workflow — e-signature, deposit collection, and follow-up via Hearth.
• Track acceptance rates and lost-bid feedback; adjust pricing strategy accordingly.

• Direct the Operations Manager on daily scheduling, crew deployment, and dispatch.
• Oversee the Project Engineer / Coordinator for permitting, 811 locates, bonds, licensing, and customer scheduling.
• Ensure job packets, JHAs, and change orders are complete before every job; drive post-job GP reviews and close gaps within 30 days.
• Resolve warranty claims, service complaints, and escalations in a way that protects the Apex brand.

• Own full profit center P&L — direct costs, overhead, equipment, and indirect expenses.
• Review WIP, billing triggers, and AR aging weekly; report forecast and backlog to the CEO biweekly.
• Eliminate cost leakage — unbilled change orders, material waste, and subcontractor pricing gaps.

• Lead and develop estimators, project coordinators, engineers, and field crew leads.
• Drive utilization of HCSS HeavyJob and Hearth; consolidate disconnected spreadsheets into centralized systems.
• Maintain KPI dashboards — revenue, GP%, hit rate, crew productivity, AR days — reviewed monthly.

Your Team For Collaboration & Support

• You'll report to the CEO.
• You'll oversee a Project Engineer / Project Coordinator, and Field Crew Leads.
• You'll collaborate with field supervisors, accounting, and HR — shared across Apex's profit centers.

Expectations & Outcomes of Your Work

• Because you own the pipeline, the profit center hits $5.8M+ in revenue within your first year.
• Because you manage estimating with discipline, gross margins stay above 35% and post-job GP variance is minimal.
• Because you run tight operations, jobs are scheduled efficiently, billing is timely, and crews are productive.
• Because you operate it like a standalone business, financials are clean, processes are documented, and no single person is a bottleneck.

This Role is FOR You If

• You have 5+ years leading residential service operations (plumbing, HVAC, electrical, or water/sewer) with direct P&L accountability.
• You're as comfortable closing a proposal as reviewing a job cost report.
• You're tech-savvy — already using HCSS, ServiceTitan, Jobber, or a comparable platform to run your business.
• You build lasting relationships — repeat business and referrals follow you wherever you go.
• You treat the P&L like your own money and find cost leakage before it hits the bottom line.

This Role is NOT for You If

• You prefer a predictable environment — seasonal swings and competing priorities are constant.
• You avoid difficult conversations — with customers, subs, or your team.
• You're a pure operator with no sales instinct.
• You need someone else to manage your P&L.