Are you running a multi-unit consumer operation where you've outgrown the seat above you?
Are you currently leading a home services business acquired by a private equity firm, and ready to get back to a family-owned operation?
Ready to take full ownership of a P&L, operate with real autonomy, and lead a 27-year flagship brand backed by proven systems?
Are you an analytical leader who lets numbers — not emotion — drive decisions?
If those questions resonate, we should talk.
While candidates with experience in HVAC, plumbing, or electrical home services are highly preferred, we also encourage professionals from other home service industries—including pest control, garage doors, roofing, siding, windows, restoration, landscaping, solar, security systems, appliance repair, pool and spa services, and similar trades—to apply. We also welcome leaders with a proven track record of success in B2C organizations.
We're hiring a proven operator to take the helm of our Des Moines flagship — a $35M+ home services business with 150+ team members across plumbing, HVAC, and electrical, growing toward $40M. Relocation to Des Moines, Iowa, is required. We can provide relocation assistance for the right candidate.
Hiring process:
We respect your time. Our process is built to be efficient for working operators:
- Step 1: Submit your application (5 minutes or less)
- Step 2: First-round virtual interview with our recruiter
- Step 3: Second-round in-person interview (virtual option available if out of state)
- Step 4: Spend a day at our shop, so you can confirm this is the right opportunity for you
The opportunity:
Today, our COO leads our Des Moines location. As we expand into additional markets and stand up shared services across the portfolio, our COO is moving into a multi-business leadership role — and we need a proven General Manager to take full ownership of Iowa.
This is the flagship seat in our company. The person in this role runs the largest, oldest, and most established operation in the portfolio. You'll report to our COO, with full operational authority and support from a maturing shared-services team.
What you'll own:
- Full P&L for a $35M+ flagship home services operation, growing toward $40M+
- Leadership of 150+ team members
- Revenue, gross profit, and EBITDA performance
- Customer experience and the stewardship of a 27-year-established brand
- Execution of company initiatives and the scaling systems behind them
- Hiring, developing, and holding accountable a leadership team of department managers
What you'll do
- Live, breathe, and uphold our R.U.L.E.S. — Respect, Understanding, Loyalty, Expertise, Serve
- Build and protect a culture of ownership, performance, and accountability
- Drive excellence through KPIs, performance management, and direct one-on-ones
- Own weekly, monthly, and annual financials — and know which levers actually move the business
- Partner with the Owner and shared-services leadership on growth, capital, and systems
Where you'll have support:
So you can stay focused on leading the business, the following functions are owned by dedicated teams:
- Day-to-day marketing execution and campaign management
- Customer service, dispatching, and call center operations
- HR, recruiting, and payroll administration
- Finance, insurance, and compliance
What success looks like:
- The business grows — consistently and profitably
- The business runs smoothly without constant oversight from ownership
- Problems get solved before they hit the Owner's desk
- You become the person the rest of the company looks to for answers
- Retention is high, and your people grow personally, professionally, and financially
Who you are:
- A proven operator — you've led a $15M+ P&L in a high-volume, consumer-facing operation for at least 18 consecutive months. Home services preferred; automotive service, restoration, pest control, multi-unit restaurant or retail, and similar B2C operators welcome.
- A daily-scoreboard leader — you think in days and weeks, not quarters. You've coached front-line teams that interact directly with customers, and you know what a daily scoreboard culture looks like when it's done right.
- A leader of leaders — you build, develop, and hold managers accountable. You earn respect through leadership, not title.
- Operationally sharp —you identify gaps and implement systems that scale.
- Analytical and data-driven —you let numbers guide decisions, not emotion.
- Financially fluent —you read a P&L instinctively and know how to improve it.
- Extreme ownership —you treat the business like it's yours.
- Sales-aware and customer-obsessed —you understand that consumer services are sold and delivered with integrity, not pressure.
- Forward-thinking on technology —you're curious about AI, automation, and how operations evolve over the next decade.
- A brand steward —you know how to take over a business with a strong founder culture, preserve what matters, and modernize what needs to change.
- Decisive and clear —you communicate confidently in a fast-paced environment.
Compensation:
- This is an executive pay position —base salary of $150,000–$225,000 plus bonus, depending on experience
- Performance bonus tied to gross profit dollars and EBITDA contribution
- Relocation assistance available
- Full benefits, retirement, and paid time off
Our promise to you:
- A team that lives the R.U.L.E.S. —Respect, Understanding, Loyalty, Expertise, Serve
- Full operating authority with trust built over time — no micromanagement, no "can't let go" ownership
- No private equity, no corporate red tape — we're committed to remaining a family-owned, operator-led business
- A culture that's not afraid to try something new, even when it doesn't work the first time
Who we are:
Golden Rule Plumbing, Heating, Cooling & Electrical is one of the fastest-growing family-owned home services companies in the Midwest. We operate three locations across Iowa, Nebraska, and Utah under the Legacy 13:22 family of companies, which also includes Cornerstone Roofing & Exteriors and our shared-services entity, Golden Rule Services. We're entering our next phase of growth — expanding into new markets, scaling shared services, and building a team that can grow with us for the next 25 years.
Apply today:
If this sounds like you, let's talk. Submit your application, and we'll be in touch within 48 hours.