Broadcasting, Campaigns, Coaching, Communication Skills, Competitive Analysis/Strategy, Customer Relations, Customer Relationship Management (CRM), Customer Support/Service, Direct Sales, Executive Relationships, Forecasting, Interpersonal Skills, Leadership, Marketing, Media Placement, Media Production, Mentoring, Performance Analysis, Pricing, Product Demonstration, Product Management, Production Systems, Proof of Concept, Revenue Growth, Sales, Sales Strategy, Software Engineering, Solution Sales, System Integration (SI), Team Lead/Manager, Trade Shows, Willing to Travel
General Manager, Media
Location: Remote within North America, with frequent travel to customer sites, industry events, and internal meetings (up to 50% travel required).
Position Overview
Are you ready to lead a healthy, growing broadcast and media business while still staying close to the customer and the deal? The General Manager, Media will serve as a player-coach sales leader, responsible for managing our existing media portfolio, building and maintain strong relationships with our core national broadcast and media customers, driving direct sales, and leading a small team focused on broadcast, live production, and media environments across North America.
This role combines strategic ownership of the media segment with hands-on selling, solution development, and team leadership. The ideal candidate brings strong interpersonal skills, deep technical aptitude in video/display systems, and exceptional communication skills, with a passion for helping media customers bring video, imagery, and data to life on large-scale digital canvases.
Key Responsibilities
- Own the Media segment for North America, including revenue growth, pipeline health, and margin performance for broadcast and media customers.
- Act as a player-coach: carry a team quota while leading, mentoring, and developing a small team focused on broadcast and media production environments.
- Refine and execute a segment-specific sales strategy that protects and grows our existing media base while expanding into new accounts, applications, and partnerships.
- Lead by example in the field by participating in customer meetings, joint sales calls, product demos, proof-of-concepts, and key industry events and tradeshows.
- Build and maintain executive-level relationships with end users, systems integrators, consultants, and channel partners that influence media display and visualization projects.
- Partner with Marketing to define and execute campaigns, content, case studies, and events that strengthen our brand in the media market and generate qualified pipeline.
- Collaborate with Applications Engineering and Product Management to shape solutions, proposals, and roadmaps that meet the technical and workflow needs of broadcast and media customers.
- Provide market intelligence and competitive insights from the media space to inform pricing, positioning, and long-term strategy.
- Maintain accurate forecasts, pipeline visibility, and account plans in the CRM, and report regularly on performance and key initiatives to senior leadership.
- Foster a culture of speed, agility, collaboration, and accountability within the team, modeling the behaviors required to win in a fast-moving media marketplace.
- Perform other related duties and projects as assigned by management.