General Manager – Milwaukee Market

Location: Milwaukee, WI (Candidates must live in the Milwaukee area)

Compensation: $65,000-$75,000 Base Salary + Quarterly Gross Profit Performance Bonus

On-Target Earnings (OTE): $85,000-$110,000+

Build the Milwaukee Market From the Ground Up.

TORQ Coatings is one of the fastest-growing concrete coating companies in the Midwest, and we’re looking for an exceptional leader to launch and grow our Milwaukee market.

This is more than a management position. It’s an opportunity to build a business.

As the General Manager, you’ll be responsible for the day-to-day operations of the Milwaukee branch. You’ll hire and develop your team, oversee production, ensure an exceptional customer experience, establish operational systems, and partner with our Regional Sales Manager to drive growth throughout Southeastern Wisconsin.

This is a hands-on leadership role. During the early stages of the Milwaukee launch, you’ll wear multiple hats by helping hire the team, oversee production, support sales, establish standard operating procedures, and deliver an exceptional customer experience. As the market grows, your focus will shift from doing the work to leading and developing a high-performing team.

You’ll become the face of TORQ in the Milwaukee market while building a culture centered around accountability, quality, ownership, and customer service.

This position reports directly to the Director of Operations and will complete an extensive training program at our Chicagoland headquarters before launching the Milwaukee operation.

What You’ll Do

Build & Lead the Milwaukee Market

• Launch and oversee TORQ’s Milwaukee operation.
• Establish operational systems and Standard Operating Procedures (SOPs) for the branch.
• Lead daily morning production meetings and crew rollouts.
• Ensure projects are completed safely, efficiently, and to TORQ quality standards.
• Maintain branch profitability, quality, and customer satisfaction.
• Build a culture of accountability, ownership, teamwork, and continuous improvement.

Hire & Develop Your Team

• Recruit, interview, hire, and onboard Milwaukee’s installation crews.
• Train and develop field employees and future leaders.
• Conduct coaching, performance reviews, and accountability meetings.
• Build the operation from one crew into multiple high-performing crews as demand grows.

Customer Experience

• Serve as the primary client-facing leader for the Milwaukee market.
• Meet directly with homeowners to resolve concerns and ensure an exceptional experience.
• Conduct job site visits, quality inspections, and final walkthroughs.
• Oversee service work, warranty issues, and customer follow-up.
• Protect and strengthen the TORQ brand throughout the market.

Operations Leadership

• Coordinate scheduling, logistics, inventory, and production.
• Monitor labor efficiency, material usage, and job profitability.
• Ensure jobs are completed on time and exceed customer expectations.
• Maintain safety standards and operational excellence across every project.

Sales Partnership

• Complete TORQ’s sales training and become proficient in our in-home sales process.
• Learn how to conduct consultations and confidently present our products.
• Partner closely with the Regional Sales Manager to support the Milwaukee sales representative.
• Assist with ride-alongs, customer appointments, and sales training when needed.
• Ensure seamless communication between sales and production to create an outstanding customer experience.

What Success Looks Like

During your first year, you’ll help:

• Successfully launch the Milwaukee branch.
• Hire, train, and develop the first installation crew.
• Expand from one crew to multiple crews as demand grows.
• Establish operational systems and SOPs for the new market.
• Build a reputation for exceptional customer service and craftsmanship.
• Achieve branch revenue and gross profit goals.
• Create a team culture built around accountability, ownership, and continuous improvement.

What We’re Looking For

We’re looking for someone who is:

• Entrepreneurial and excited to build something from the ground up.
• A strong leader who enjoys coaching and developing people.
• Comfortable making decisions and taking ownership.
• Mechanically inclined with experience in construction, home improvement, or skilled trades.
• Highly organized and able to manage multiple priorities.
• An excellent communicator with customers and employees.
• Passionate about delivering an exceptional customer experience.
• Willing to roll up their sleeves and do whatever it takes to build a successful operation.
• Hungry, driven, competitive, and motivated by growth.

Preferred Qualifications

• 3-7+ years of leadership experience in operations, construction, home services, manufacturing, or a related industry.
• Experience hiring, managing, and developing field employees.
• Experience overseeing production schedules and daily operations.
• Sales experience or a willingness to learn consultative in-home selling.
• Strong understanding of the Milwaukee metropolitan area is preferred.
• Valid driver’s license and the ability to travel throughout Southeastern Wisconsin.

Compensation & Growth

• Base Salary: $65,000-$75,000 annually.
• Quarterly Performance Bonus: Earn additional compensation based on branch gross profit and overall operational performance.
• On-Target Earnings (OTE): $85,000-$110,000+ annually.
• Paid leadership training at our Chicagoland headquarters.
• Company technology and tools provided.
• Significant opportunity for advancement as TORQ expands throughout the Midwest.

Why TORQ?

At TORQ, we don’t just install concrete coatings. We build careers and develop leaders.

This is a rare opportunity to launch a new market, build your own team, establish the culture, create operational excellence, and make a lasting impact on a rapidly growing company.

As TORQ expands into additional Midwest markets, successful General Managers will have the opportunity to grow into Regional and Director-level leadership positions while helping shape the future of our organization.

If you’re looking for more than just a job and want the opportunity to build something meaningful, we’d love to meet you.

Apply today and help us build the next great home service company in the Midwest.

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