General Manager, Strength & Conditioning Center

About the role

The General Manager is responsible for the overall operation, financial performance, member experience, and daily execution of the Strength & Conditioning Center (Building X). This individual will oversee all operational aspects of the facility, ensuring the building runs efficiently while delivering a world-class experience for athletes, members, parents, and guests.

The General Manager will work in close partnership with the Director of Strength & Conditioning, who is responsible for programming, coaching methodology, and athlete development. Together, they will ensure the center operates as a seamless, high-performing environment.

This role will also collaborate extensively with the Tennis and Education departments to support the full-time academy experience while helping establish the center as a premier destination for adult memberships, community programming, and athletic performance.

What you'll do

Facility Operations

• Lead the daily operation of the Strength & Conditioning Center.
• Ensure the facility is consistently clean, organized, safe, and operating at the highest standard.
• Develop and maintain operational policies, procedures, and service standards.
• Coordinate preventative maintenance, repairs, vendor relationships, and facility improvements with the Facilities team.
• Oversee daily building readiness, opening and closing procedures, and operational logistics

Business Operations

Oversee the operational performance and daily execution of services housed within the facility, including:

• Front Desk & Member Services
• Strength & Conditioning operations
• Personal Training
• Group Fitness
• Physical Therapy
• Recovery Services
• Food & Beverage
• Gold Simulator operations
• Marital Arts & Wrestling (Dojo)
• Locker Rooms
• Camps & Clinics
• Football Field scheduling and operations
• Billing and facility scheduling

While the General Manager oversees the business and operational aspects of these services, programming and coaching leadership remain with the appropriate program leaders.

Partnership with Strength & Conditioning Leadership

• Partner closely with the Associate Director of Human Performance Training to support daily programming and athlete operations.
• Coordinate scheduling, staffing logistics, equipment needs, facility usage, and operational support.
• Ensure coaches and staff have the resources needed to deliver exceptional programming.
• Remove operational barriers so the coaching team can remain focused on athlete development and performance.

Financial & Business Performance

• Develop and manage the facility's operating budget in partnership with Finance and executive leadership, ensuring alignment with organizational goals. 
• Monitor revenue, expenses, labor costs, and overall financial performance.
• Identify opportunities to improve operational efficiency and increase facility utilization.
• Oversee billing operations and operational reporting.
• Support the development and execution of strategies that drive sustainable business growth.

Membership & Guest Experience

• Help establish and refine the operating model for adult memberships.
• Create a hospitality-driven culture that delivers an exceptional experience for every member, athlete, parent, and guest.
• Resolve member concerns professionally and proactively.
• Continuously evaluate and improve the overall member journey.
• Ensure consistent service standards across every area of the facility.

Team Leadership

• Recruit, hire, train, schedule, and develop Building Operations, Front Desk, and Member Services staff.
• Foster a culture of accountability, collaboration, professionalism, and exceptional customer service.
• Conduct performance coaching and performance evaluations for direct reports.
• Build processes that enable the team to scale alongside the continued growth of Farm & Forge Club.

Cross-Functional Collaboration

• Partner closely with Tennis, Education, Facilities, and Executive Leadership to support the full-time academy experience.
• Coordinate scheduling and facility usage across departments.
• Support campus-wide events, tournaments, camps, and special programming.
• Help establish scalable operating systems as Farm & Forge continues to expand.

Qualifications

Required

• 10-15 years of experience in hospitality, fitness, athletics, recreation, wellness, or other member-based organizations.
• Demonstrated experience leading complex operations in a hospitality, fitness, athletics, recreation, wellness, or member-based environment.
• Experience managing budgets, staffing, scheduling, and daily business operations.
• Proven ability to build processes and lead teams in a fast-paced, growing organization.
• Demonstrated passion for developing youth talent and creating environments where young athletes can grow both on and off the field of play. 
• Strong business acumen with the ability to balance operational excellence and exceptional customer service.
• Excellent leadership, communication, and problem-solving skills.
• Highly organized with exceptional attention to detail.
• Comfortable working in an entrepreneurial environment where priorities evolve, and leaders are expected to be hands-on.

Preferred

• Experience opening a new facility, business, or major operational expansion.
• Experience in sports performance, fitness, hospitality, country clubs, or multi-use recreational facilities.
• Experience overseeing multiple revenue-generating services or programs.
• Passion for athletics, wellness, and creating exceptional member experiences.

Benefits

Farm and Forge offers comprehensive benefits that support our team's health and well-being. These include:

• Medical Insurance 
• Dental Insurance
• Vision Insurance
• Company-sponsored Life and AD&D Insurance 
• Flexible Paid Time Off
• 401(k) Plan with Company Match
• Ongoing Training and Development
• Team Outings