General Sales Manager – Ford/Lincoln

Location: Cerritos, CA (Onsite) | Type: Full Time | Compensation: $250,000 - $350,000

Lead one of Southern California's premier Ford & Lincoln dealerships in the renowned Cerritos Auto Square.

We're seeking an experienced General Sales Manager to lead the sales operation at Norm Reeves Ford Lincoln Cerritos—a high-volume dealership backed by one of the nation's largest privately owned automotive groups. This is an opportunity to make a visible impact, work closely with executive leadership, and build a long-term career with a family-owned organization that invests in its people.

Norm Reeves Dealerships has been serving customers since 1963 and operates a nationally recognized network of dealerships throughout Southern California, Texas, and Florida. Built on a foundation of integrity, innovation, and exceptional customer service, we continue to grow while maintaining the collaborative, people-first culture that has defined our success for more than 60 years.

If you're a proven automotive leader looking to take the next step with an established Ford & Lincoln dealership and a respected organization, we'd love to hear from you.

For immediate consideration, please email: 

brittany.chavez@normreeves.com

• Lead all aspects of the new and used vehicle sales operation.
• Recruit, develop, coach, and inspire a high-performing sales team.
• Drive sales, gross profit, F&I performance, and overall dealership profitability.
• Monitor key performance indicators and implement strategies that deliver results.
• Partner with executive leadership to execute growth initiatives and business objectives.
• Maintain strong relationships with Ford Motor Company and ensure manufacturer standards are achieved.
• Foster a culture built on accountability, teamwork, and an exceptional customer experience.

Basic Requirements

• 2+ years of experience as a General Sales Manager in a high-volume automotive dealership
• Ford dealership leadership experience strongly preferred
• Experience managing dealerships retailing approximately 300–500 combined new and used vehicles per month
• Demonstrated history of achieving sales and profitability goals while developing successful teams
• Strong working knowledge of dealership DMS and CRM systems
• Stable employment history with a proven track record of long-term leadership
• Professional references available upon request
• Strong communication skills, accountability, and a hands-on leadership style 

Benefits & Employee Perks 

• Medical, Dental, Vision, and Complimentary Life Insurance

• 401k Matching and FSA

• Tuition Reimbursement

• Paid Time Off (accrues)

• Supplemental Insurance (Hospital, Accident, Critical Illness)

• Discounts on Vehicles, Services, and Parts                                                   

Tips for a Successful Application & Interview Process:  

• Bring Your Best Resume – Upload your most recent version so we can see all you've accomplished

• Transitioning from Another Industry? – A cover letter helps! Use it to highlight transferable skills that make you a great fit

• Dress to Impress – First impressions count. Dress professionally and bring your authentic self

• Rescheduling or Canceling Interviews – Life happens! If you need to reschedule or cancel, let us know ahead of time. No-shows will be noted, so communication is key