General Sales Manager

Job Description

Reports To: Executive Director of Sales & Marketing

Direct Reports: Customer Service Department, Field Sales Support

Team Leadership: Leads and develops a team of approximately eight (8) sales professionals

Experience Required: 10+ years of progressive sales management experience in custom millwork or a related industry
Company Overview

We are a leading manufacturer and distributor of high-quality custom wood windows, doors, and architectural millwork, serving residential, commercial, and architectural markets. Our organization is built on craftsmanship, innovation, and an unwavering commitment to customer satisfaction. We deliver premium products that meet the highest standards of design, performance, and reliability.
Job Summary

The General Sales Manager is a senior leadership position responsible for driving revenue growth and executing the company's sales strategy within the custom millwork manufacturing and distribution industry. This role requires a results-oriented leader with deep industry expertise, strong strategic planning capabilities, and the ability to build and sustain long-term customer relationships across residential and commercial markets.
Key Responsibilities

Sales Strategy & Planning

• Develop and execute comprehensive sales strategies to achieve and exceed revenue and unit goals.
• Analyze market trends, customer demand, and competitive activity to identify growth opportunities.
• Forecast sales performance, establish measurable objectives, and monitor KPIs.

• Recruit, train, mentor, and lead inside and outside sales teams.
• Set performance expectations and conduct regular evaluations.
• Foster a high-performance, customer-focused sales culture aligned with company values and mission.

• Build and maintain strong relationships with distributors, architects, designers, specifiers, and key stakeholders.
• Ensure exceptional customer satisfaction and resolve escalated customer issues.
• Identify new business opportunities and expand market penetration.

• Maintain expert-level knowledge of custom millwork products, specifications, building codes, and industry standards.
• Educate customers and internal teams on product offerings and applications.
• Monitor industry and competitor trends to maintain a competitive advantage.

• Collaborate with marketing, operations, logistics, purchasing, and product development teams to align sales initiatives with company objectives.
• Support accurate and timely product delivery through cross-functional coordination.
• Partner with marketing on promotional initiatives, trade shows, and industry events.
• Prepare and present sales reports, forecasts, and strategic insights to executive leadership.

• Proven sales management experience in residential and commercial doors, windows, or millwork industries.
• Strong understanding of manufacturing and distribution processes and installation practices.
• Excellent communication, negotiation, leadership, and analytical skills.
• Demonstrated ability to analyze data and develop strategic action plans.
• Proficiency with CRM systems and Microsoft Office Suite.
• Bachelor's degree in Business, Sales, Marketing, or related field (or equivalent experience).
• Willingness to travel for client meetings and industry events.

• Base Salary: $130,000 - $145,000 annually, plus KPI-based leadership incentive program
• Comprehensive medical, dental, and vision insurance
• 401(k) with company match
• Paid vacation, holidays, and sick leave
• Professional development and leadership growth opportunities
• Travel allowances
• Opportunity to work in a growing and innovative industry