Generation WV - Communications & Marketing Intern

Reports To: Director of Development
Location: Remote within West Virginia with occasional travel to events across the state
Status: Internship (20-30 hours per week) $20 per hour
Duration: Fall Semester or Immediate Internship (flexible)

The candidate must live in the State of West Virginia.

About Generation West Virginia

Generation West Virginia (GWV) is a statewide nonprofit dedicated to building a stronger future for West Virginia by connecting young professionals with career opportunities, leadership development, and workforce training. Through innovative programs such as the GWV Fellowship, Career Connector, and workforce development initiatives, Generation WV helps individuals build meaningful careers while strengthening communities across the state.

Position Summary

Generation WV is seeking a creative, organized, and enthusiastic Communications & Marketing Intern to help tell the stories of our programs, participants, employers, and partners. This internship provides hands-on experience in nonprofit marketing, digital communications, event promotion, photography, content creation, and brand management.

The ideal candidate enjoys writing, social media, photography, and graphic design and is passionate about showcasing the people and communities shaping West Virginia's future.

Primary Responsibilities

Content Creation

• Write engaging social media posts highlighting participant success stories, events, and organizational updates.
• Assist in drafting newsletters, blogs, website content, and email communications.
• Interview program participants and alumni to develop compelling stories demonstrating program impact.
• Support the creation of promotional materials for programs and events.

Social Media Management

• Assist with planning and scheduling content across Facebook, Instagram, LinkedIn, and other platforms.
• Monitor engagement and recommend strategies to increase audience reach.
• Research current social media trends and identify opportunities to improve engagement.
• Help maintain an organized content calendar.

Graphic Design & Multimedia

• Design graphics using Canva or Adobe Creative Suite.
• Capture photos and video during Generation WV events and trainings.
• Edit short-form videos for social media and promotional campaigns.
• Organize and maintain the organization's digital photo and video library.

Website & Digital Communications

• Assist with website updates to ensure program information remains current.
• Support email marketing campaigns and monitor performance metrics.
• Help maintain consistent branding across digital platforms.

Event Support

• Assist with promotion of workshops, conferences, networking events, and Fellowship gatherings.
• Provide on-site communications support including photography, social media coverage, and attendee engagement.
• Help prepare event materials, signage, and promotional items.

Marketing Research & Analytics

• Track social media and email marketing performance.
• Research best practices in nonprofit marketing and workforce development communications.
• Prepare basic reports summarizing engagement metrics and campaign results.

Administrative Support

• Maintain organized communications files and marketing assets.
• Participate in staff meetings and brainstorming sessions.
• Assist with special projects as assigned.

Qualifications

• Current college student or recent graduate pursuing Communications, Marketing, Journalism, Public Relations, Graphic Design, Digital Media, or a related field.
• Excellent written and verbal communication skills.
• Strong attention to detail and organizational skills.
• Familiarity with social media platforms and content creation.
• Experience using Canva and Google workspace is a plus.
• Ability to work independently while collaborating with a remote team.
• Passion for West Virginia and Generation WV's mission.

Preferred Skills

• Canva
• Google Workspace
• WordPress or website management experience
• Familiarity with  email marketing platforms
• Photography and videography

Learning Opportunities

Interns will gain practical experience in:

• Nonprofit communications and marketing
• Brand storytelling and content strategy
• Social media management and analytics
• Event marketing and promotion
• Graphic design and multimedia production
• Public relations and community engagement
• Workforce development and economic development communications
• Professional networking with leaders across West Virginia

What You'll Gain

• Hands-on experience building a professional communications portfolio.
• Mentorship from experienced nonprofit professionals.
• Opportunities to attend statewide events and networking opportunities.
• Experience supporting impactful workforce and leadership development programs.
• Flexible scheduling that accommodates academic commitments.

Generation West Virginia is an equal opportunity employer and encourages applicants from all backgrounds to apply. We are committed to creating an inclusive workplace that reflects the diverse communities we serve.

Benefits

Internship (20-30 hours per week) $20 per hour