Global Brand & Product Marketing Manager

About Sand 

Sand is a global Physical AI company using data and AI to make critical industries work better. We partner with governments, cities and enterprises to improve how essential systems operate across healthcare, water, energy, telecommunications and infrastructure.

Our work delivers proven real-world impact. We have built AI systems that help manage London’s water supply, supported telecom network planning across hundreds of cities, and developed digital healthcare platforms serving tens of millions of people. From intelligent command centers to AI-powered infrastructure platforms, we help organizations sense, analyze and act in complex environments.

Our people are ambitious, curious and relentlessly practical. Our teams work alongside clients in the field, solving hard problems and deploying solutions that last. With colleagues across Africa, Europe, the UK and the US, we operate across the full stack - from research and engineering to deployment and capability building.

Our mission is simple: to harness AI to solve humanity’s most pressing challenges.

Role Summary

Sand is seeking a Global Brand & Product Marketing  Manager, who will own how Sand shows up to the world. You'll lead the strategy and execution behind our transition into a product-led AI company: developing positioning, go-to-market strategies, brand narratives, executive messaging, product launches, thought leadership, and growth initiatives that resonate with enterprise customers, governments, partners, and investors. You'll work directly with Product, Engineering, Partnerships, Sales, and Executive Leadership to translate highly technical AI capabilities into stories customers understand and believe.

This is a unique opportunity for an entrepreneurial marketer who thrives at the intersection of product, brand, and commercial strategy. The role brings together product marketing, brand building, go-to-market strategy, communications, and growth, requiring someone who can think strategically, execute hands-on, and confidently translate complex AI solutions into compelling stories that drive customer adoption and business growth.

Specific Responsibilities

• Execute Sand's global product marketing to align with its  go-to-market strategy to support the company's transition from an AI services business to a product-led AI company.
• Own Sand's global brand strategy and identity, ensuring consistent storytelling, messaging, and brand execution across all markets and channels.
• Lead product marketing, including product positioning, messaging, launch strategies, value propositions, customer narratives, case studies, and thought leadership.
• Develop and execute integrated marketing campaigns across digital, content, PR, and events to drive awareness, engagement, and commercial growth.
• Translate complex AI products and technical capabilities into compelling, customer-centric narratives for enterprise, government, and partner audiences.
• Develop sales enablement materials, including executive presentations, pitch decks, product collateral, case studies, and customer success stories that support revenue growth.
• Partner closely with Product, Engineering, Sales, Partnerships, Delivery, and Executive Leadership to align product strategy, customer insights, and go-to-market execution.
• Oversee Sand's global digital presence, including our website, LinkedIn page, newsletters, YouTube, media relations, and other owned marketing channels.
• Lead the planning and execution of flagship events, executive engagements, product launches, conferences, and strategic marketing initiatives.
• Manage and develop the central marketing function, including designers, content creators, web developers, videographers, and external agencies, while remaining hands-on in execution.
• Champion data-driven marketing by tracking campaign performance, customer insights, and market trends to continuously optimize marketing effectiveness and business impact.
• Serve as a strategic brand ambassador for Sand, confidently representing the company through executive communications, presentations, speaking engagements, and customer pitches.

Skill Requirements - Essential

• 5–8 years of experience in B2B or B2G start ups and scale ups, with ownership of product marketing, brand, and/or go-to-market strategy.
• Proven experience developing and executing successful go-to-market strategies for technology products or platforms from scratch.
• Strong background in brand strategy, product positioning, messaging, and storytelling.
• Experience leading integrated, multi-channel marketing campaigns across digital, content, events, and communications.
• Strong collaboration skills with Product, Engineering, Sales, Partnerships, and Executive Leadership.
• Excellent presentation, communication, and executive storytelling skills.
• Entrepreneurial, commercially minded, and comfortable operating in fast-paced, ambiguous environments.
• Experience leading marketing teams while remaining hands-on in execution.
• Proficiency with Google Workspace, Google Slides, LinkedIn, Figma, and modern AI tools.
• Ability to balance strategic thinking with execution and deliver measurable business impact.

Skill Requirements - Preferable

• Experience marketing AI, SaaS, enterprise technology, or data platforms.
• Experience marketing to enterprise, government, or public-sector clients.
• Exposure to partner-led, ecosystem, or platform business models.
• Experience working with globally distributed teams across multiple markets.
• Startup or scale-up experience, with a track record of building marketing functions in high-growth environments.
• Familiarity with AI, data, analytics, or emerging technologies.

Work Environment

Due to the considerable amount of virtual working and interaction with colleagues and customers in different physical locations internationally, it is essential that the successful applicant has the drive and ethic to succeed working in small teams physically but in larger efforts virtually. Self-drive to communicate constantly using web collaboration and video conferencing is essential. As an employee, you will be encouraged to continually develop your capability & attain certifications to reflect your growth as an individual.

“In a world that owes you nothing, you will need to learn to give more than you might expect to receive. And once you do that you will realise that your dreams might come true.”