Global Category Lead Smart Domestic Appliance

Job Description:

1. Strategic Planning & Industry Synergy

• Develop a 3-5 year strategic plan for the company, defining global market expansion paths and product line layout, leveraging R&D and supply chain resources to achieve synergy.

• Lead the development of annual business plans, breaking down revenue and profit targets by regional markets and product lines to ensure alignment with overall strategy.

1. Operations Management & Cost Control

• Optimize the contract manufacturing management system, monitor OEM/ODM partners for quality, delivery timelines, and cost efficiency, ensuring products meet international and regional standards.

• Enhance digital operations management to improve inventory turnover, order fulfillment efficiency, and customer satisfaction.

1. Market Expansion & Brand Building

• Lead global channel development (e-commerce platforms, offline retail chains, regional distributors), benchmark against category leaders like Dyson and SharkNinja, and formulate differentiated marketing strategies.

• Participate in brand integration efforts and global brand promotion campaigns to enhance recognition of kitchen appliances and air purification small home appliances in target markets.

1. Team & Organizational Development

• Based on global planning, build an international operations team and establish mechanisms to foster an entrepreneurial culture, enhancing cross-functional collaboration efficiency.

1. Financial & Risk Management

• Review annual budgets and fund allocation plans, monitor key financial metrics such as gross margin and net profit margin to ensure profitability targets are met.

• Establish a risk assessment mechanism to manage overseas market risks such as exchange rate fluctuations and trade policy changes.

Job Requirements:

Qualifications

Educational Background

1. MBA or Master's degree in Engineering, with a global perspective.

2. Proficient in English as the working language; a second foreign language is a plus.

Professional Experience

1. Over 15 years of experience in the home appliance industry, including more than 5 years as a key operator in multinational enterprises or industrial initiatives, with a proven track record in building new business sectors and driving rapid scale expansion.

2. Familiar with kitchen and home appliance categories; experience in contract manufacturing management and overseas channel partnerships (e.g., Amazon, Costco, regional retail giants).

Management Experience

Over 5 years of experience in overseas management and international business operations.

Capabilities & Resources

1. Resource Integration: Skilled at leveraging internal supply chain and technology resources to empower new business growth; has led cross-departmental collaboration projects.

2. Data-Driven: Proficient in using data analytics tools to interpret market trends, user profiles, and competitor dynamics.

3. Benchmarking Expertise: In-depth knowledge of product innovation models, blockbuster product strategies, and global operation systems in the small home appliance industry.

Skills

1. Execution: Capable of translating group-level strategies into actionable regional market plans.

2. Entrepreneurial Spirit: Demonstrated success in driving rapid growth with limited resources; has led business incubation projects from zero to one.

3. Cross-Cultural Sensitivity: Familiar with compliance standards in Western markets (e.g., EU EPR regulations) and localization strategies for emerging markets.